Many time-honored catering brands were very popular when they were first established. However, after several years of development, most of them are troubled by factors such as unpopular products, outdated store equipment, and failure to keep up with the tastes of young people. Finally ended up lonely. However, there are still many time-honored catering brands that have made corresponding changes based on the needs of young people and achieved good results.

As a time-honored toffee brand, White Rabbit has accompanied people across the country for 60 years. This brand that appears in people’s childhood memories seems to have never grown old.

In this era of chasing trends, White Rabbit first launched a pop-up milk tea shop, and then joined hands with the Belgian chocolate brand GODIVA to create three ice cream products with the unique White Rabbit candy and milk flavor.

Cross-border cooperation, co-branding... not only allowed White Rabbit, a time-honored brand, to withstand the test of the market, but the related products launched created a craze and were deeply loved by consumers as soon as they were launched online.

Also popular among consumers is Beijing’s famous pastry brand Daoxiangcun, which has a history of 124 years. However, with the emergence of various dessert shops in recent years, the development of Daoxiang Village has reached a deadlock. Time-honored catering brands generally have a long history of development and can survive with their unique characteristics in commercial competition. The reason why it can be called a time-honored brand is that its products must have been tested by the market and have their own unique style. Products are the core of time-honored catering brands. With the development of the economy, although some time-honored brands are showing signs of fatigue, their core products must not be abandoned.