1. Poor brand image: Compared with other well-known Chinese fast food brands, Mr. Dawan's brand influence and popularity are low, and it may not be easy for new customers to attract them to dinner.
2. Fierce competition: In the fierce competition of Chinese fast food market, Mr. Dawan needs to innovate constantly and master and grasp the tastes and needs of consumers.
3. food safety hazards: due to the high standardization and process of fast food business, if it is not properly managed, it may face food safety hazards. Therefore, Mr. Dawan needs to strengthen the supervision of material procurement, food storage and production process to ensure the quality and safety of food.
4. Lack of regional characteristics: Due to the chain nature of Mr. Dawan, his dishes and decoration styles generally lack regional characteristics, which may affect customers' sense of identity and belonging to the brand.