Yang Guofu spicy hot 5,616

Zhang Liang spicy hot 5,249

They all started in Harbin Bin County, Northeast China

01.

A bowl of spicy hot

From Sichuan to the Northeast, it radiates the whole country

From Sichuan to the Northeast, it radiates the whole country

From the Northeast to the Northeast.

It is said that spicy hot pot was created by the boatmen along the Yangtze River in Sichuan, who were in a cold and wet environment for a long time, in order to drive away the cold and dampness, they put all kinds of ingredients into the pot, accompanied by peppercorns and chili peppers for flavoring, but at that time, Chengdu, there was no such thing as spicy hot pot, and it was all about spicy hot pot, which was called skewers.

The earliest street-side spicy hot pot is very simple, is the roadside stalls, the hot pot ingredients with bamboo skewers, let people pick. After the dishes were cooked, the ingredients were run off the bamboo sticks into a bowl, and nowadays, spicy hot pots just make the steps omitted .

The risotto is a "hot pot for one" with soup, dips and rice, cooked by the chef, and tastes more like a hot pot.

Skewers, also known as kebabs, are actually another form of hot pot, in which a variety of ingredients are skewered on a skewer and put into a boiling hot pot to be eaten. However, there is another form that is cooked by the chef and then topped with a red soup base or mixture and eaten directly from the skewer, eliminating the need for shabu-shabu.

02.

Taste Improvement

Adding powdered milk and rock sugar to the subversion of the revolution

Driving all the way from the southwest of Sichuan to Harbin in the northeast, Liu Bei and Zhuge Liang didn't dare to think this way in those days. And behind this is the expansion of the Sichuan cuisine market.

Sichuan cuisine is known for its spicy and heavy flavors, catering to the modern people, especially the urban population of the pursuit of "heavy taste". In the past two decades, it has overwhelmed all major cuisines and swept across the country, with countless Sichuan restaurants opening up in every county and city in the country.

And Sichuan spicy hot pot as the star player in Sichuan cuisine, is invincible.

If Sichuan people created this street food, the Northeast is the category bigger and stronger, pushed to the country behind the scenes.

Sichuan's spicy hot then has spread to all parts of the country, the same also came to the northeast, but the taste did not do much to change, is still spicy flavor, in fact, is not suitable for not too spicy people in the northeast, and then the northeast people to hot spicy hot flavor transformation to more universal.

First of all, the spicy hot was made a local transformation, incorporating bone broth instead of red broth, reducing the spiciness and greasiness, but also adding the soul of the northern people love the hemp sauce, hemp sauce brings heat is very suitable for the cold north to replenish energy.

Yang Guofu must be mentioned here for his subversive revolution of spicy hot pot. He incorporated beef bone stock into the soup base, but also added milk powder and rock sugar fusion, to get a milky, salty and sweet cuisine, so that spicy hot not only eat, but also drink soup, completely subverted the Sichuan-style spicy hot.

Secondly, the rise of the category has much to do with the economy at the time. Spicy hot and rice noodles, Shaxian snacks, were born in the 90s, that era, a large number of workers in the northeast of the layoffs and unemployment, to the street, and ultimately choose the relatively low technical and financial threshold of the catering project re-employment.

03.

Franchise

Snacks made into a big business

Yang Guofu spicy hot pot franchisee from Jiangsu, Xiao Xu said, the store rent of 100,000 a year to open a new store Yang Guofu to invest 30-40 million.

Yang Guofu Zhejiang regional agent Mr. Zhen introduced, in a provincial capital city like Hangzhou, open a Yang Guofu spicy hot pot, excluding store rent, manpower costs, investment of 200,000 yuan, including the franchise fee, renovation costs, equipment purchases and so on.

How long will it take to make a return? Mr. Zhen said, "Most stores 10-12 months to recover the investment, the fastest there are five or six months."

Zhang Liang spicy hot pot franchise fee is low, 19,800 yuan / year in first and second-tier cities, other as long as 10,000 yuan. The staff of the investment promotion office said, the same in Hangzhou to open a store, take away the store rent and labor costs, Zhang Liang spicy hot pot investment of about 130,000 yuan, an average of about 1 year back to capital.

Yang Guofu spicy hot price is slightly more expensive, 24.8 yuan / catty, Zhang Liang spicy hot is 22.8 / catty; Yang Guofu has realized the electronic call, Zhang Liang is still the traditional entity number plate.

The neighboring Zhang Liang spicy hot pot, dine-in orders and Yang Guofu is not similar, but the total monthly sales of takeaway platform more than 13,000 single, 25 yuan per unit price calculation, monthly takeaway turnover of more than 320,000 yuan only.

04.

New retail

The next jianghu of spicy hot pot?

" The old store is new, riding the wave. "In Yang Guofu Tmall flagship store, hanging such a slogan.

For the first time on line, the self-heating spicy hot pot comes in six flavors, including spicy, tomato and seafood, and is priced between RMB 24.8 and 38.8 for a single box; the hot pot base comes in three flavors, butter, clear soup and tomato, and is priced between RMB 11.8 and 23.8. Shopping money, on the other hand, comes in three grades of 200, 300 and 500 yuan, with a purchase price of 95% off the face value, and can be used at Yang Guofu's Tmall store.

Yang Guofu said, The reason why the two retail food products are introduced is to enrich the consumption scene , so that consumers who can not come to the store, can eat Yang Guofu spicy hot pot by purchasing self-heating products, thus improving customer stickiness.

Although already a giant in the restaurant industry, Yang Guofu is considered a newcomer in the retail industry. At this time the convenience food track has long been warring. Li Ziqi, since the high pot, open small stove, Mo Xiaoxian, Dezhuang, Haidilao, Xibei Avena Village, and other brands to fight in full swing. A variety of flavors are emerging, and the lowest price of a single box has been pressed to less than 15 yuan. It can be said that this track has been unprecedentedly crowded, Yang Guofu into the bottom of the air?

chose a white-hot competition track, but Yang Guofu expressed confidence. In his opinion, self-heating hot pot and self-heating spicy hot pot are not the same, from the soup base to the flavor are very different. In other words, although self-heating food competition is fierce, but then can be further subdivided into more categories . "In this new track of self-heating spicy hot pot, Yang Guofu has full advantages." Yang Guofu claimed.

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