Lao Gan Ma has an impeccable "Chinese flavor" abroad, but her popularity in China seems to be declining year by year. Now it is revealed that Laoganma ranks among the top 10 private enterprises in Guizhou, and its annual net profit dropped by 1.2 billion. Some people say that the previous version of Lao Gan Ma was spicy and wanted to eat a lot of steamed buns to eat up half a bottle of sauce, but now it is spicier and tastes bad, and it just feels greasy.

Some people in Guizhou say that they basically don’t eat Laoganma because Guizhou was originally the “origin” of Chinese peppers (Guizhou is the first region in China to eat spicy food). I have been making chili peppers at home all my life. There are also small shops selling chili paste and chili peppers in the market near my home. They are very delicious.

Only a very small number of Guizhou people who have left Guizhou, are not very good in skills, and are particularly lazy, choose to eat Lao Gan Ma as a substitute for Guizhou Spicy Rice. If you are in Guizhou, there are spicy oils and spicy peppers everywhere that are more delicious and more flavorful than Laoganma.

Why don’t Guizhou people like to eat Lao Gan Ma? A reason that everyone knows is because of the problem of raw materials. Guizhou was the first area in China to grow peppers for eating. Before Guizhou people had the courage to taste this small red fruit, Chaotian peppers had been widely spread in China as an ornamental plant.

In ancient times, Guizhou people, because they were deep in the mountains and had inconvenient transportation, lacked essential seasonings such as salt. They then discovered that Chaotian pepper can be used as a substitute for salt, and can also be used in cooking. The humid climate makes everyone sweat and feel comfortable all over, so Guizhou people have become "experts" in eating spicy food.

Guizhou people love spicy food, especially the local Chaotian pepper. The local natural environment in Guizhou is also very suitable for the growth of peppers, especially Zunyi Chaotian peppers, which have a purely natural and special aroma. These Chaotian peppers made in other places are not as good as that aroma. Even if the sweetness is not ranked first, the aroma is unique. of high quality.

Lao Gan Ma does not use local Chaotian peppers, but Henan Chaotian peppers. Since the price of local Guizhou peppers is 2-3 times that of Henan peppers, Lao Gan Ma uses a very large amount. Big, but uses cheaper Henan Chaotian pepper. In order to enhance the aroma, the proportion of other condiments was also increased, which made the locals even less interested.

People with a sensitive taste can taste the chicken essence in it, and the Chaotian pepper has a bitter taste, which is mainly anti-customer. In recent years, people have found that the oil content has increased a lot. It is not suitable for bibimbap and fried noodles to eat oily food. It also feels bitter after eating a few more mouthfuls. Therefore, fewer and fewer people in China are buying it.

Another reason is that Guizhou people are very good at eating spicy food. Just the subdivision of chili peppers will include paste chili peppers, bad chili peppers, dried chili peppers, oil chili peppers, soaked sea chili peppers, etc., even if it is Chili powder is also divided into coarse chili powder and fine chili powder. Therefore, compared with other Chinese people, Guizhou has relatively high requirements for chili peppers, and Lao Gan Ma cannot reach the level of delicious food.

Let’s talk about Guizhou people’s “Chaotian Pepper Global”! The mutton noodle restaurant is filled with chili pepper and paste chili noodles; fried potatoes are stuffed with fine chili powder and folded root; the fish in sour soup is put with chilli; the spicy chicken is famous for soaking in sea pepper; the love tofu fruit is also made with folded pepper. The root of the ear is raised towards the sky pepper.

As said, "For Chinese Chaotian peppers, look to Guizhou, and Guizhou to Zunyi." Guizhou not only produces the largest number of Chaotian peppers in China, but also produces the best Chaotian peppers in China. If you ask in front of a Guizhou person: Is Lao Gan Ma the most delicious spicy oil? He would probably sarcastically say: My mother makes the best food!