Deo China business management headquarter was officially settled in 2004 in the beautiful Suzhou, and the successive establishment of Deo Furniture Company, Deo Construction Company, Deo Food Company has opened a new chapter for the coffee business development of five years, and stepped into a new stage of group-type operation and intensive management. The "Dior" brand will be officially listed in the first half of 2011, and in 2013, Dior China will be governed by Suzhou Dior Catering Management Co., Ltd, Suzhou Shangdao Catering Management Co., Ltd, and Dior Production Center (covering an area of 37 acres, with a floor space of more than 26,000 square meters), and other business groups, including the "Dior Café" chain brand operation, The projects include the chain brand operation of "Dio Coffee", Dio Food Processing Factory, Mucun Food Logistics Center, Dio Furniture Art Factory, Dio Decoration Engineering Company, etc.

Deo's investment management team comes from various fields at home and abroad, with a large number of elites, and all the brands and businesses under the management headquarters in China are created domestically, combining the advantages of international senior management talents and domestic and foreign capital***investment together, which is the key to the rapid establishment of a superior brand and the management of the management of the key to the reputation of Deo in the country. Dior Coffee is the coffee catering chain brand of Suzhou Dior Catering Management Co., Ltd. Since the opening of the first store in Shanghai in 2001, Dior Coffee has won the reputation of many consumers for its excellent service quality, comfortable and humane cultural atmosphere, and composite product management strategy, and has also achieved the success of more than 300 stores covering 20 provinces in the country.

The company's core business brand "Dio Coffee" as one of the domestic famous restaurant chain brands, since the beginning of the management of the quality of the importance of the first to introduce ISO9001 quality management system, and passed the ISO9001 quality management system audit in 2003, is the first domestic coffee chain brands. In the 21st century, Dior's China Business Unit also extended the international management standard to food processing, furniture production and other business units, and introduced other advanced management systems such as ISO22000 (HACCP) and QS certification. Dior also understands that the needs of consumers are the greatest responsibility of the company, which builds Dior's ****same spirit.

A good brand is the embodiment of quality talent. Dior's "Talent Highland" strategy (there have been Britain, Japan, France, Canada, various types of professionals returned to join Dior one after another, and in all important aspects of the introduction of professional managers special management), "training school" construction, so far, has completed more than 10,000 Dior So far, it has completed the systematic training of more than 10,000 Dior employees and cadres, providing talent support and technical guarantee for the expansion of the management of Dior's coffee chain system and Dior's production business. In 2006, the introduction of the ERP system in the company, which was introduced in cooperation with the second largest software company in the world, Oracle (Oracle), marked the beginning of Dio's management into a professional deepening stage. Advanced management mode, good image building and market leadership, undoubtedly lay a more solid foundation for the sustainable operation of Dior.

With the mature management mode and strong follow-up support, "Dio Coffee" has been continuously awarded as 2004 China's most suitable for investment in the top 100 chain brands, the only franchisee in 2004 the most satisfied with the headquarters award, 2005 China's 100 best franchise brands, 2005, 2006 the most influential franchise brands, and became CCFA's most influential franchise brand. In 2005, Deeo Café Management Company was honored by the Ministry of Commerce and China Cuisine Association as one of China's Top 100 Catering Enterprises and ranked 30th in the list of Top 100 Catering Enterprises in China and ranked the first in Leisure Catering. In April 2006, it was awarded the highest award in China's chain industry, CCFA "China's Excellent Franchise Brand" award. And by the British Reuters, British National Broadcasting Corporation BBC, APEC, CCTV and other domestic and international media and organizations to pay attention to and report. It is evaluated as the leading local coffee brand in China.