These are just suggestions. Let me tell you what I think of your problem. First of all, is there a market for domestic wine in China? The answer is no, no matter what the publicity is, the quality of wine (first, the age of grapes is far less than that of European grapes, and the vines in Europe are generally decades old, so the grapes produced have insurmountable advantages in nutritional value and taste. Secondly, brewing technology, European countries have nearly a thousand years of wine culture, which is recognized all over the world, so brewing technology also has absolute advantages. Third, the picking and cultivation of grapes. Grape picking in China is mechanized, that is to say, grapes are picked by machines. Grapes can't be divided into three grades, so the so-called high grade of domestic wine is out of the question. Grapes grown abroad are not legally allowed to use chemical fertilizers, so there is not much to say at home. ) And China people are now being invaded by foreign cultures. Even the traditional China drink "tea", which has historical and cultural background and inherent advantages, is not well known to the domestic public (how many names can most people list? Who knows how to taste tea? Who knows how to tell good from bad? )
To say the least, the current situation is that there is still a market as long as shoddy goods are labeled as foreign, which shows the impression of the word domestic among the people.
What's more, wine is a foreign strength, and it is superior to domestic wine in all aspects. It is clear to you whether you want to join.
Having said so much before, I didn't want to persuade you to join Lafite. First of all, you must have the strength to join Lafite (since you have this idea, I won't say much about the conditions for joining, and the word "joining" is not appropriate. It is estimated that Lafite Winery can directly order in bulk. Let's talk about the most realistic problem: the domestic market. First of all, Shandong is not a very rich region economically, and Lafite wine emphasizes the brand effect. Just take out a bottle of ordinary wine with a price around 300 yuan, which is the worst. In the long run, you should represent a brand or country with high cost performance, a certain popularity and a certain reputation among wine lovers. None of the above three options is the wisest.