The service is not as good as before? It doesn't taste as good as before? The customer base has changed?

Competitors have an advantage? What are the advantages?

……

Of course, I can also tell you the idea of maximizing profits.

The idea is very simple, so I can't say the details, and I don't know the time, venue, space and specific situation.

Sort out the general logic, and make a plan according to this logic and your own actual situation.

Because only you know your business best, and people outside will give you a plan when you come up. From my experience, it may not be good for you. The other party may give you a plan very readily, and you are excited to hear it, but there may be a good result, because you can't adapt to local conditions.

It's like when we go to see a Chinese doctor, we don't even ask about the pulse, but we don't do anything, so we prescribe medicine for you and say it's 580. Do you dare to use this medicine?

The ultimate goal is to maximize profits.

There are two elements to maximize profit: 1 and the highest performance; 2, the lowest cost

Cost belongs to management, which can be reduced and which can be deleted. As for what, you need to think about it.

How to maximize performance?

Is the first step to let more people know about you? Knowing your brand, your store's taste, and your store's characteristics will make customers yearn for eating in your store.

Is there a chance to experience the second step? For those who know you and your potential customers, you should give them a chance to have a low threshold experience. Let more people experience the taste, features and services of your store. You don't know until you try, right?

Only by letting more people know, experience and influence will there be more people, and the probability of turning back next time will be greater.

Do you have any special products that are popular with the public?

You can create an explosive product as your sharp knife product to cut into the market.

Do you have such a product, which is distinctive, delicious and inexpensive, and can make others remember that this product does not seek to make money, just to attract more customers?

If not, you should try to build one.

As long as your products and services are not bad, and sharp knife products enter the market, your business can quickly open the market.

Is the third step to lock in the customers who enter the store? Let competent salespeople give them an irresistible proposition and they will become your members. Benefits of membership 123 ... You can also hold a special day every month, with a 50% discount or a few discounts on a certain day every month.

Is the fourth step to lock the frequency? The first is that old customers turn back, and the second is that old customers refer them, giving them a reason, an activity or a privilege to turn back. The best way is to let them put the money with you.

The fifth step is to increase the amount of one-time consumption?

The cost of bringing customers is the highest cost in marketing.

Based on the premise that customers have more needs and products are cost-effective, we will guide more consumption and maximize value at the same time.

How to use flattery to make customers order one more at a time? How to create a combination package? How to get customers to pack the featured products or peripheral products and take them home to eat or give them away?

For example, if I buy a toothbrush, there is now a set purchase, which is cheaper than buying any one alone. Or just buy another thing and give away the toothbrush you need ...

The sixth step is expansion

The first five steps are enough to run your single store well, as long as you do it with your heart.

What you have to do later is to be bigger and stronger, and single-store operation can only earn a little money.

You have done the above five steps smoothly, and the next thing you need to do is to standardize and streamline. You should regard your store as a product instead of just staring at a certain hamburger.

When you can do a complete set of processes, know how to make sharp knife products, know how to package products, know how to drain, how to introduce, know how to promote the return, and standardize the dishes, it shows that your single store operation is very mature.

Next, you should match a set of effective market development mechanisms, copy your stores, or open more direct stores or join them.

Through this system, you can do it yourself, or you can sell it out in the form of shares, and use other people's money to make it bigger and earn more money.

The same is true for your store. No matter how well a single store does, it will only earn a little money when its profit is saturated. Your store is a product and a service provider. What you need to do later is to turn your store into a project and make a large number of copies, so you may earn a profit of 100 times. If you talk too much, you may feel very complicated and far away, but it is ok.

Now let's take a look. What are the directions that can be optimized for your industry?

WeChat official account: Cheats of Physical Store Management