The initial joining fee of KFC, taking the fourth-tier cities as an example, requires 200 yuan in average store area. The initial joining fee of this brand is 654.38 million yuan, and the headquarters will also train investors. The cost is 53,000 yuan. KFC's advertising promotion cost is 20,000 yuan, and its opening cost is 8,000 yuan. The staffing of a store is generally 8 people, and the salary of the staff is generally 3000 yuan/month/person. Brand liquidity is 200,000.

Advantages of joining KFC: KFC project has been in the catering industry for about 20 years, with rich experience and successful brand experience, which reduces the time and risk of self-exploration. Therefore, joining this project can quickly let inexperienced entrepreneurs quickly use KFC's brand image, attract public attention and be more successful.

The selected project has a strong brand advantage, and opening a store can greatly increase the popularity of the store. This is a project with a good housing exhibition and a good brand advantage. Franchisees can get strong support in technology, management and publicity. From this perspective, we can quickly grasp the essence of technology, that is, we can have a better development prospect and direction, so technology is also very important.

Using the brand image of "KFC" brand can quickly attract the attention of the public and make it easier to succeed. Enlightenment of KFC's brand image Building a strong brand helps to establish a clear self-image. People buy it not only because of its high quality, but also to shape their own image, which is a symbol of their social status and identity.

Kfc KFC cooperation conditions

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1. Agree with Yum's corporate culture/values. China is consistent;

2. Good business sense;

3. Understand the operation mode of catering/retail industry;

4. Have the will and long-term planning to develop the catering industry;

5. Excellent multi-point development financial qualification;

6. Rich experience in personnel management and regional management ability;

7. Have good business resources in a specific region or channel market.