Nescafé: Tastes great
This is the most familiar advertising slogan and also the favorite advertising slogan. Simple yet meaningful and catchy. Because the feelings from the heart can be blurted out, which is what makes it classic. So much so that when Nestle spent a lot of money to collect new advertising slogans from around the world, it found that there was no one more classic than this sentence, so it retained it permanently.
M&M chocolate: only melts in the mouth, not in the hands
This is the inspiration of the famous advertising master Bernbach, it is a classic and has been passed down to this day. It not only reflects the unique USP of M&M chocolate icing packaging, but also implies that M&M chocolate tastes so good that we are not willing to let the chocolate stay in our hands for a moment.
Pepsi-Cola: The choice of the new generation
In the competition with Coca-Cola, Pepsi-Cola finally found a breakthrough. They discovered the market from young people and positioned themselves as the new generation of Coke, inviting The superstar singer who is loved by the new generation has finally won the favor of young people as the spokesperson of his brand. An advertising slogan clearly conveys the brand's positioning and creates a market. This advertising slogan plays the greatest role.
Volkswagen Beetle: It’s better to be small if you think about it
The American car market in the 1960s was dominated by large cars. When the Volkswagen Beetle first entered the United States, there was no such thing. In the market, Bernbach once again saved the Volkswagen Beetle, put forward the "thinksmall" proposition, and used the power of advertising to change Americans' concepts and make them realize the advantages of small cars. From then on, Volkswagen's small cars dominated the U.S. car market until Japanese cars entered the U.S. market.
Nike: justdoit
Nike quickly became the number one brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and this advertising slogan is exactly In line with the mentality of the young generation, just do it, just be different, just take action. However, with Jordan's retirement and justdoit changed to "Idream", Nike's influence gradually declined.
Nokia: Technology is people-oriented
"Technology is people-oriented" does not seem to be the first idea proposed by Nokia, but it has fully demonstrated the connotation of this sentence. Facts have proved that Nokia can grow from a small brand It has become the number one brand in the mobile phone market because of its respect for this concept. From product development to talent management, it truly embodies the people-oriented concept. Therefore, the slogan is particularly powerful because it means something.
De Beers Diamonds: A diamond is forever, a diamond will last forever
Facts have proved that classic advertising slogans are always a combination of rich connotations and beautiful sentences, De Beers This advertising slogan for diamonds not only tells the true value of diamonds, but also elevates the value of love to a high enough level that people can easily associate diamonds with love. This is indeed the most wonderful feeling. .
McGee's Coffee: Every drop of fragrance is rich, and the taste is endless
As the world's second largest coffee brand, McLaren's advertising slogan can be called a classic of language. Different from Nestlé, Mai's sensory experience is superior. Although not as straightforward as Nestlé, it is in line with the artistic conception of brand coffee. At the same time, it closely combines the mellow aroma of Mai's coffee with the inner feelings. Also withstands the test.
IBM: A universal solution
When Big Blue was at a low point in its operations, it proposed this provocative slogan, hoping to not only become a truly multinational enterprise, but also To truly become an enterprise that provides one-stop solutions for the high-tech electronics field, in the era of e-commerce, IBM is realizing this role and playing the role of a provider of e-commerce solutions.
Kodak: Connecting every moment of life
Yamaha Piano: Children who learn piano will not become bad
This is the most famous advertising slogan in Taiwan. It captures the mentality of parents and adopts mind-attacking strategies. It does not talk about the advantages of piano, but attracts parents from the perspective that learning piano is beneficial to the physical and mental growth of children. This was indeed very effective. My parents agreed very much with Yamaha’s point of view, so buying a Yamaha piano was the next step. Shan Ye is brilliant at this.
McGee Coffee: Good things should be shared with good friends
This is the advertising slogan launched by McTea Coffee when it enters the Taiwan market. Since Nestlé has firmly occupied the Taiwan market, that advertisement Since the word has been deeply rooted in people's hearts, Mak's had no choice but to start with emotion and combine coffee with friendship. This won the recognition of Taiwanese consumers, so Mak's successfully entered the Taiwan coffee market. When people see McCaffrey's coffee, they think of the feeling of sharing it with friends, which is indeed a good feeling.
Remy Martin XO: Once Remy Martin is on, good things will come naturally
The noble Remy Martin is not something ordinary people can enjoy, so drinking Remy Martin XO will definitely give you a different feeling. Remy Martin gives you hope that as long as you drink Remy Martin, good things will be waiting to come.
With such auspicious "divination", who wouldn't want to drink Remy Martin?
Deer Brand Whiskey: When you are at ease, you are everywhere
In the advertisements for Deer Brand Whiskey, the guy with a deer head and body always looks at ease because he often drinks deer. Brand whiskey, that feeling is enough to make you envious. Enjoy the Lu brand whiskey, and you will definitely have the feeling of freedom. The power of mind attack is often more powerful than precise description.
Dove Chocolate: Milky, silky feeling
The reason why it is a classic lies in the psychological experience of "silky feeling". Being able to describe the delicate and smooth feeling of chocolate with silk, the artistic conception is lofty enough and the imagination is rich enough. Make full use of associative feelings and maximize the power of language.
Coca-Cola: Forever Coca-Cola, unique and good taste
In the carbonated beverage market, Coca-Cola always has an attitude of giving up on others. It seems that Coca-Cola is Coca-Cola. Although Coca-Cola's advertising slogans change every few years, and many slogans have been handed down that can be considered classic themes, this one has been used the longest and best represents the spiritual connotation of Coca-Cola.