It doesn't feel real because you haven't seen me play like this, so you can't imagine it! This is my original thing on the whole network! Just because you haven't seen dinosaurs doesn't mean they don't exist! The last one is your own actual effect! In a simple circle of friends, there are more than 100 comments. Look at the time: 65438+March 2009, and this result is my three-month interactive practice/video/1615563172831715328. Here are my screenshots. You can slide away if you don't want to see it! Don't throw dirty water on people just because you haven't seen this kind of drama! ! The following is the original article: a group chat of 300 people, but there is no interaction at all. With my method, more than 10 minutes later, 100 people interacted, even the group owners themselves were scared! Tell you today, it can bring you back to life, and the effect will be improved 100 times! ! ! If there is a picture and the truth, I will declare it first! He copied my game! I don't talk much about the theory and concept of copying books in this answer! But tell you to practice in actual combat and analyze the underlying logic of human nature with you! ! It's all my experience summed up in ten years of entrepreneurship! Why talk about the underlying logic? Many people read a bunch of theories, such as AARRR funnel model, acquisition, activation, maintenance, transformation, and concepts are recited one by one, but you ask for details. How to obtain them? How to raise it? Why do customers pay the bill? How to improve the conversion rate? He can't even say it! In fact, these theories have only been put forward for decades, but human commercial society has existed for thousands of years, and human subconscious behavior psychology has evolved for millions of years. Therefore, to study business, we should still study customer behavior patterns and humanity! The article will be very long and brain-burning, and it will be crossed out without patience! Avoid wasting time! ! Wechat launched the "take a shot" function. I use this function to make customers feel addicted to punching cards every day. One person, three micro signals, 30 million transactions in two years. I'm not bragging about addiction! Because my friends in my circle are really addicted to punching in! ! Just like a picture, take a picture of me every day and interact with me. The picture shows my client's little sister, looking for my case every day. There are hundreds of interactive messages on my WeChat every day! And I don't need to reply one by one, just send it twice a day! Very relaxed and efficient! Most customers are addicted to calling me every day, as shown in the picture. The lady in the picture will still be like this if I don't turn around for two years. Can't help patting me! All five pictures are the same person, and the most important thing is! This idea doesn't need much technical content, and it can be copied quickly! ! ! ! I shared this idea with my friends and it worked as soon as I used it. Last year, I put the same idea into the operation of the community, which is 65 times more active than similar group chats. We looked at the first picture of two comparison pictures, a high-end community with 300 people (annual fee is 3,000), and only two replies were sent after one hour's message, with an interaction rate of 0.6%. The second picture, my new group, has only 47 people. There are more than a dozen interactive messages, with an interactive rate of 39%. So, after reading what I said, you can use it in your community operation immediately. Let me talk about the underlying logic of human nature first, and take you to experience it slowly. Very brain-burning! ! After mastering the train of thought, you will find a lot of things that you couldn't see through before, and it will be transparent in an instant! ! ! First, talk to people first, the first point of running a community: you have to talk to people! What is speaking human words? In fact, it is to consider the problem from the perspective of customers! Say that customers can understand, this is the premise! Without this premise, no matter how many operations are in vain! ! Let me give you an example. If you look at the answers below this question and brush them, you will see many answers. I told you a lot of models, a lot of business theories, what fish pond theory, what operation SOP, what AARRR model, what OKR, and many technical terms sound very high-end and professional! However, it seems that many people ignore such a problem: the questioner asks questions only because he doesn't understand the operation. If he can understand all kinds of abstruse model theories in those answers, he will be considered as a semi-expert. Why do you ask questions? So! ! Speaking so many technical terms, customers can't understand, which is equivalent to taking an English listening test as soon as I learn ABC. How do we make a deal? Don't show off too many technical terms, customers don't understand them, don't want to read them, and don't want to click behind the community. Second, first figure out what kind of customers you need! Many people run the community by listening to some self-media courses and imitating their peers, but in the end, they spend a lot of time and energy and are very tired, but they still can't get results. Maybe my peers haven't figured it out yet! Imitation is not enough. Tell a real case I met: my little friend made a diet product. The platform has 50,000 fans, and many people are attracted to the private domain. They are all fans who want to lose weight accurately, but it takes a lot of time. After community operation, they can only achieve 2000 yuan a month. It can be said that it is more tiring than going to work and has less money. I chatted with her, analyzed her situation, and found that the fans she attracted, although they also wanted to lose weight, were really with her. It doesn't match at all. Obviously, they are all slimming powders. Why can't the deal be concluded? The reason is that she learned the logic of engaging fans from the media and taught others to lose weight by teaching others weight loss recipes, but the community directly sells weight loss products. Therefore, her fans learned that it is the most scientific method to lose weight by reasonable diet, and it is a group with high cognition. Naturally, she won't buy slimming products, just like being a student. If you learn high school knowledge, others will. So before running a community, think about whether your customer base belongs to a high level of cognition or a small white who knows nothing about this field. Do you belong to a group that likes to think or a group that is too lazy to think? You must first understand these, understand what level the other party is, and then run the community, so as not to be useless! Third, how to pull a group chat? Many people just chat casually, and others don't know what you are doing in this group chat. Join the group and quit directly, no one chats, and this group directly becomes a dead group. Group chat is also exquisite. First of all, your group chat should have a clear theme, so that people who join the group can have the same chat topic as * * *, so as not to chat about the east and the west, and finally become a worthless and impossible chat group. Second, if you are chatting in a group, people will think "I wish I could join your group chat" and then want to stay in the group to chat. I often encounter such a situation. If I don't chat for hundreds of years, I just send a group chat and I won't pay attention. Just like the picture below, it gives people the impression that we are all strangers, and you still want to make my money without chatting. You said I'd send you a random link. Would you like to join this group to go shopping? Are you afraid of being a liar? So when you chat in a group, you should give others a reason to join the group. Don't consider this reason from your own point of view. Don't give the other person the feeling that I want to make money from you, just be an idiot. But to be sincere and tell each other what value I want to provide you. You can refer to the following template for the speech template: Why did I build this group chat? What value do I want to bring to you by this group chat? Give the other person an action command to join the group, for example, or the fruit group above. You have to find a reason to build a group chat for you: "I am often asked by a treasure." After communicating with the country of origin, I set up a group chat, and the price will be more favorable. Let's buy it together. In the group chat, I will share some inside information about fruit with you to help you avoid stepping on the pit when buying fruit. If you want to join the group, you can reply to "join the group" and ignore the message without entering the group chat. " This gives customers a reason to join the group, the customers who come in will be more accurate, and the follow-up chat in the community will be more active, because everyone has a common goal and more topics, so they will not become dead groups! Fourth, differentiation, giving customers a different feeling! At present, most customers have at least a dozen communities, all of which exist. If customers distract themselves from chatting in various groups, their interest in you will naturally decrease, and your community will easily become a dead group. What should I do? You must find ways to make your community different, and customers will feel different about you. For example, the common scene in TV series is that the male host is an elite in society, surrounded by a bunch of women. He doesn't like it, but he will fall in love with the female host with a little personality and sing against him. In fact, the reason is that the female host gives him a very special feeling. Just as people who have stayed in the countryside for a long time yearn for big cities, people in many cities yearn for outdoor scenery. Customers are used to most group chat modes. If you make something different, something different, it will make them shine. Then, a large part of the customer's attention will be on you. Here's a tip for chatting with other groups: the other way around! For example, many group chats can't wait to talk all day, while my own community prohibits chatting most of the time and only opens four hours of chat time every day. In this way, the customer's heart is obviously different. The group friends responded: Other group chats can be chatted every day, so I don't care when to chat, and your group chat, I will think of this to chat with you, otherwise I am afraid of missing it! With this setting, your group chat will be completely different in the eyes of customers, so that it will be taken seriously. 5. When selling goods, don't talk about the selling points of products, but talk about the buying points of customers for community operations. The ultimate goal must be to clinch a deal, not just to "take the initiative". Many community operations can easily become dead groups. The reason is that customers don't care what you say, so they won't watch your news at all, let alone watch it. Let me give you an example, and you will understand. A while ago, the person in charge of private telecom operation in a city came to me and said that there was a big card point in private telecom operation to send messages. Customers basically have no interaction and will not pay the bill. There are 700,000 customers in the private sector, but it is difficult to make a deal. Many customers said to me, how do you push the product? Answer: Just tell customers how much traffic they can get by handling our traffic package 10 yuan. I said, this is the problem! 1What's 0 yuan? This product is a corporate event for you, but it is just a number for customers. If you don't have too many concepts, take your time and give me 10G traffic. I don't know how long I can brush the video, so I won't buy it. There are wireless hotspots everywhere. Why should I spend money on your products? If you want to sell your product, then you need to consider it from the customer's point of view. For example, if you want to push the 10 yuan traffic package, you tell the customer that our traffic package is cost-effective, and the customer doesn't feel it and doesn't want to buy it. But from another angle, from the customer's life, describe such a scene: you go out with your classmates, everyone is idle, you can't make an appointment, but you have no traffic. At this time, traffic does not solve the problem of traffic, but a more advanced friendship. You said 10 yuan, is it still expensive to buy a happy time with your classmates for a month? So when running a community, don't think about buying products every day, but think about what practical problems your products can solve in customers' lives! It's easier to make a deal! ! Fifth, activities should give customers a sense of freshness! Like those old methods, people like to send things, customers pay the postage, you send them for free, and no one feels it. Few people attended. Why? The WeChat community has developed for ten years, and so has the circle of friends. Customers have long been tired of those old-fashioned marketing methods. Everyone in the circle of friends knows what a routine is, and naturally no one wants to participate! So when you do community operation, you have to accomplish something new and different to make everyone feel fresh. Here is a tool that WeChat has been ignored by many people: take a shot and use it to run the community. The effect is dozens of times that of similar communities! When the community operates, 99% of people are like this: please reply when you receive it, and then let everyone copy a paragraph and brush the screen. So this embarrassing situation appeared. Nearly 300 people chatted in a group and the news came out. Only one person replies in an hour. It's really cold and embarrassing. Why doesn't anyone want to reply? There are actually two reasons. First, everyone is too lazy. Even if you press 1, you need to open the chat dialog box, find the number keys, press 1, and then send. The second reason is four steps. You can easily deduct 1 2 and copy a paragraph you don't want. It's okay once or twice, and it takes a long time. Group chat is used for chatting. You ask me to deduct 1 every day, and I can't express myself freely. Why should I listen to you? Therefore, when you change the action of asking customers to reply into asking customers to take action, the operation is very simple. Just double-click the avatar to shoot, which is very simple. I don't need to force myself to copy a paragraph I don't want to express. I don't feel limited, and naturally I prefer to interact. Just like this comparison, it is also interactive. There are less than 50 people in my newly-built group chat, and the active effect and interactive rate are more than 60 times that of similar group chat! It is because the threshold of this kind of interaction is lowered and the way is relatively novel, which will not make people feel "so the effect is very good." Sixth, develop a certain habit of customers running the community. Everyone's goal must be to have a steady stream of buybacks, so they need to stay active for a long time. But the status quo of most people is to set up a new group chat, which becomes a dead group after being active for a few days. After you become a dead group, you will be embarrassed to come back voluntarily, and no one will respond to the group chat. So you can only build a new group chat and continue the infinite loop until all your friends have digested it, which has no effect! ! ! So you should learn to cultivate the habit of a customer. Let's start with my student's example. She links her community with the two actions of customers getting up, so that customers can punch in the community the first time they get up every day. After the customer has developed this habit, her attention is naturally here every day. The turnover rate has also increased by ten times! When you form the habit of a customer, it is a blow to other colleagues. Why? You are used to drawing Tik Tok. Will you draw a car faster? You are used to WeChat payment, will you still use Alipay? This is the power of habit. It can be said that once a habit is formed, it is equivalent to permanently binding this customer and forming a monopoly! Seven, don't talk to yourself, learn to guide customers to interact with you! Many people run communities, chat in groups, and talk to themselves every day. No matter whether customers respond or not, they advertise in group chats every day, but in fact, this kind of thinking is very deadly and will make your business worse and worse. Two stores, one deserted, and many people lined up. Which one do you think is better? If you were asked to pay the bill, which one would you go to? Normal people will choose the one where there are many people waiting in line, rather than the deserted shop where no one is there, because everyone is afraid of being cheated! ! What if it is a community? You bring everyone into the group chat, and the customers see that it is deserted. Do you think people will let you buy it? Even if you are interested and see that your group chats are all about you, and no one answers you, you will give up the idea of letting you buy things! And if your social atmosphere is good, when friends see you say a word, many people will support you and respond to you, and they will also dispel their concerns about you and recognize you more! So if you don't have the confidence to guide customer interaction, don't build a group, the effect will not be good! Guide customers to interact, and with that atmosphere, your income will be greatly improved. Just like this little friend, only in the group, it is a hit. After many people interact, customers who haven't bought in the past year will ask him for two orders! Five thousand words, speak slowly. If many people like to collect, I will continue to do more! Slowly, these contents are all your own original. It can be said that the whole network can't find it. If you think slow thinking is inspiring to you, double-click the screen to give you an encouragement!