Godiva Godivan "joins hands" with White Rabbit to launch a new series of White Rabbit ice products, inviting "you" to bring your taste bud time machine, return to your toffee-flavored childhood, and sing to Rabbit Listen, be happy and worry-free. This time, Godiva Godiva combined traditional Belgian manufacturing techniques with national toffee, bringing different surprises to Chinese consumers through innovative flavors, restoring the mellow sweetness of childhood, and picking up that candy The non-"standard" feeling brought by milk candy. On September 3, the Godiva Rabbit Ice series was launched in a limited edition at a pop-up store in Shanghai. A sweet storm is about to sweep across the country. White Rabbit breaks through the existing co-branding model, upgrades the traditional crossover, and chooses Godiva that matches the brand's history and philosophy. This is not only limited to graphic and visual cooperation, but also has in-depth product development by both parties. So that consumers can taste the mellow taste. White Rabbit also retains the mellow taste of Godiva in this ice series. The sticky rice paper, milk powder and other elements specially customized by Rabbit will also be used in ice cream products, allowing people to easily regain the happiness brought by a toffee when they were children.

The base liquor that combines classic vanilla flavor with White Rabbit milk candy flavor is mellow, while the White Rabbit milk powder jumping on the surface of the ice cream is light, making the product more interesting and bringing a pleasant taste. Add 70% dark chocolate and toasted hazelnuts. Sticky rice paper and milk powder evoke childhood memories and enjoy the real taste. When the milky taste of White Rabbit and the mellow taste of chocolate come together, these two classic flavors blend together on the tip of the tongue, creating a balanced and meaningful taste experience. White Rabbit’s specially made glutinous rice paper makes the taste that has accumulated over time linger on the tip of the tongue.

The Godiva godivan x White Rabbit store will also provide products surrounding the White Rabbit and White Rabbit toffee in different flavors, recreating every touching moment in memory. Godiva Godiva will also launch Godiva Rabbit Ice Crystals in designated city stores, showing the wonderful taste of balance and harmony. Every taste in the memory is sweet.