Ranking of the top ten toy brands in the world:

1. NICI, a famous German plush toy brand

One of the top ten plush toy brands in the world, soft to the touch. The appearance is unique, the fabrics are mostly high-grade coral velvet, and the interior is high-grade imported PP cotton. (Manufacturer of the 2006 World Cup mascot Lion Greo) Encyclopedia of Play 5 The world-famous German NICI plush toys German NICI plush toys were born in Altenkunstadt, Germany in 1986. In addition to NICI, the brand also includes NICI SPORT and NICI HOME. Since its operation, NICI's products have been distributed in more than 50 countries and regions around the world, and it has become a leader among gift brands. The most famous creation of NICI from Germany is his simple and honest animal series. Because the owner and designer is not from a traditional design major, there is no stereotype of beautiful design that we are familiar with. Based on his love and observation of animals, each NICI design is completed in a free and happy mood and is not complicated at all. animal design. The body of each animal is assembled with simple block elements to form a cute appearance. With sincere and simple ideas and a brave creative heart, NICI enjoys the running associations in the mind like a child, relying on his hands to happily complete every innocent idea with a story, which is enough to satisfy every adult in the world. They are all infected with simple happiness, and once they are held in their arms, they immediately fall in love with them. Moreover, all the plush toys can be machine washed and will not deform after washing. The wool texture will still be the same or even better. Therefore, when your baby toys get dirty, you no longer have to worry about losing their former charm after washing. Each animal image of NICI has its own distinct personality. Here is a brief introduction: A. Tiger: Just look at his gentle expression and you will know that this is a sentimental and gentle tiger. As a romantic Pisces, Tiger is recognized as a creative baby in the forest. The only drawback is that he is not easy to concentrate, and it is troublesome to forget things all the time. However, he is very popular in the forest because of his versatility. Apart from his weird hobby of digging caves, he also likes to eat sweets covered with chocolate powdered sugar every day. Donuts, and also love sharing them with good friends.

B. Lion: A handsome lion with an orange mane, with a charming and confident personality. I love eating pasta and cappuccino the most. After eating, of course we have to have a party in the forest. Lion Heart can be seen in any lively place. I always like to have a lively disco session under the sunset with my friends in the forest at any time.

C. Giraffe: The giraffe sister is full of romantic feelings. She has an easy-going personality and does not lose her temper at all. Because of this, she often serves as the peacemaker in the forest. Specializing in astrology and botany, she is always willing to share her favorite stars and newly discovered delicious plants with everyone. Her favorite thing is of course fresh salad with coconut powder.

D. Monkey: The favorite sport of the agile and intelligent baby monkey is of course climbing trees. It's a pity that his personality is too anxious, and his bad habit of jumping around and searching here and there often makes his friends in the forest very troubled. I like banana ice cream the most. I firmly believe in the ancient tradition of the monkey family and believe that eating more bananas will make you smarter.

2. Smoby, a famous French plush toy brand

French SMOBY was founded in 1924 and has a history of nearly a century. It is a company dedicated to the design, development and production of toys for 0-12 years old. and sales to international group companies. We have more than a dozen major series of toys, which are classified according to age, gender, function, indoor and outdoor, copyright, scenario, etc. There are nearly 4,000 single products. Each single product and every component is designed to accompany children's growth and improve their abilities. The concept of intellectual development, safety and environmental protection.

3. French plush toy brand MAJORETTE

ajorette is a famous toy manufacturer and seller founded in France in 1924. It is also a well-known toy manufacturer in Europe and the world. The leading international group company in the toy industry has a history of more than 80 years.

Specializing in the research and development, production and sales of toys for children from birth to 10 years old, SMBOY has more than 30 series of two major toy brands, SMOBY and MAJORETTE, with more than 4,000 single products, and more than 500 new products are added every year. According to gender, age, Function, indoor and outdoor, copyright, scene and other categories. Follow the concepts of accompanying children's growth and improving their intellectual development, safety and environmental protection. Let children not only enjoy the game while playing with toys, but also learn to give and share. All toys produced are designed by French designers.

4. Plush toy brand LEGO

The LEGO company was founded in Denmark and has a history of 65 years. To trace its origins, we have to start with its golden signature LEGO . The use of the trademark "LEGO" began in 1934. Its word comes from the Danish "LEg GOdt", which means "play well", and the name first quickly became synonymous with the high-quality toys produced by the LEGO company in the Billund region toy factory. Founder Ole Kirk Christiansen once held a call for names within the company for its small toy factory and the wooden toys it produced, and his proposal was finally selected. However, the trademark name was not legally registered in Denmark until 1954. . Over the years, the "LEGO" icon has also changed in many forms. The latest icon was produced in 1998. It was slightly adjusted based on the 1973 version to make it easier to spread and identify in the media.

The development of "LEGO" is accompanied by the continuous increase in the scale and popularity of the LEGO company. The "weapons" in its hands are toys originating from Denmark - building blocks. Through different combinations of different people, even With different ingenuities of the same person, Lego bricks can build different worlds. Simple objects not only build a wonderful world for children, but also make every child who sees it unable to resist such a huge desire. Therefore, in European and American families, Lego toys have always enjoyed a high reputation. Even in Asia, there are quite a few There are many users, just because the price is expensive, which slows down its further expansion into the market.

In 1949, the first Lego plastic building block came out. Two years later, plastic building blocks based on the hole-post connection principle were launched on the market. Soon the Lego Company launched building block products specially designed for infants and young children aged 3 months to 5 years old. This kind of building blocks are 8 times larger than ordinary building blocks, which can prevent infants and young children from accidentally eating them and causing danger. Lego bricks were originally just simple toys to stimulate the intelligence of infants and young children. Later, they gradually developed into a variety of series, which are quite attractive to boys and girls of different ages. Lego bricks are currently popular all over the world, occupying the market in more than 120 countries. It is estimated that more than 300 million children own Lego bricks.

Although Lego has achieved great success in the market, they have not relaxed. Today's world is dominated by PCs. Real toys can no longer satisfy children's fantasies and curiosity. Only the virtual space in the computer can fully accommodate children's imagination. For this reason, in addition to maintaining its status as a giant in toy manufacturing, Lego is also working hard to develop in the direction of computer games, and their subject matter is still the toy building blocks that they are best at. Regardless of whether they are men, women, old or young, LEGO's game series is suitable for them, and they will definitely be able to find feelings in them that they have experienced or have never experienced before.

5. RUSS, a well-known American plush toy brand

The American RUSS?0?3 brand toy was founded by Mr. Russell Berrie in 1963, using his home as an office and his garage as a warehouse It started as a small gift shop. Russ?0?3's products are ever-changing. In addition to plush dolls, Russ?0?3's exquisite ingenuity has also given bear shapes new life to a variety of daily necessities; Russ has since developed into America's most successful composite gift shop.

Now, some people on the market call RUSS?0?3 Russ Bear, which belongs to Russ Berrie and Company. The company has a slogan of "MAKE SOMEONE HAPPY" and this slogan appears on some toy hangtags.

The founder and CEO of the company is Russ Berrie. With a history of more than 40 years, the design styles are varied and the prices are relatively affordable. It is said that children in the United States and Canada play with RUSS?0?3 Thai Di Xiong has grown up! !

Russ?0?3’s main products are plush, ball plush, short plush and brush plush dolls, covering a wide range of products, including soft-touch Softies animal-shaped plush dolls and lifelike Peeper dolls. Eye-shaped dolls, as well as Activity Toys plush tool toys that allow children to fully unleash their imagination, etc. The latest Peeper big-eyed series launched by Russ?0?3 specially transforms all the protagonists in Western nursery rhymes into lively and funny big-eyed dolls.

In foreign countries, Russ?0?3 is synonymous with gifts. On holidays large and small, whether it is Valentine's Day, Mother's Day or any other day when gifts are needed, Russ?0?3 will be launched. Multiple series of holiday gift items, ranging from plush dolls, photo frames, porcelain to handicrafts, etc., try our best to meet the needs of consumers.

6. Swedish Brio Toy Company is a world-famous toy manufacturer. It is popular all over the world for its classic wooden train toys, building blocks, etc.

Brio Toy Company was founded in 1884 by Ivars Bengtsson, a carpenter. It is headquartered in the small town of Usby in southern Sweden and has a history of 112 years. The wooden train series of toys produced by Brio Toys Company have been the childhood favorites of generations. The wooden tracks are all made of beech material. Each year, Brio Toys produces a length of wooden track equivalent to the distance from London to Rome.

Nowadays, Brio's traditional train series and racing series toys have been given fresh fashion elements, equipped with advanced infrared remote controls and electronic speakers, and its smart wooden tracks can be used in trains. Sounds an alarm before hitting an obstacle and prompts the train to change direction.

Brio CEO Thomas Persson: We are using more modern methods to manufacture toys, and the quality is still reassuring.

Although toys are still selling well, due to the recent economic downturn, Brio Company plans to lay off 80 people in Sweden. Brio Company plans to still produce parts for wooden toys in Sweden, but the company plans to In the future, we will move our production base to Asia where labor is cheap.

7. Plush toy brand: Playskool

Playskool is a sub-brand of the American Hasbro (Hanbro). Hasbro (Hanbro) was founded in the 1920s (in the United States) and is currently the second largest toy manufacturer in the world. It has many world-famous toy sub-series. Because they have senior design experts, the company's products have won numerous awards internationally! They design toys suitable for babies at different stages based on their different characteristics and ability training needs. On the one hand, babies get fun from toys, and more importantly, babies' abilities in various aspects are trained, making babies smarter. Cute.

8. Plush toy brand: Sassy

Sassy is a professional company in the United States that specializes in inspiring intelligence and designing toys for infants aged 0-3 years old. It has participated in many international competitions. It has also won many trophies in competitions for children's intelligently inspired toys.

The most commendable thing is that Sassy’s rigor in making toys is beyond the reach of many toy manufacturers. For example, babies and young children like to put toys in their mouths, so all Sassy products are in edible colors. pigment.

And Sassy not only applies their expertise to toys, but also includes baby bottles, waterproof bibs, styling nail clippers, temperature-changing spoons and even three-in-one toys that are easy to use when going out. A snack box... and other supplies make Sassy not only a friend of the baby, but also the most considerate helper for parents.

9. Baodika Plush Toy Brand

19-year-old Zhong Wuzhen resolutely stopped his studies, devoted himself to the Internet, and started his own arduous entrepreneurial journey. In 2008, it was started with 700 yuan of capital, and by the end of 2009, it became a crown store. In 2010, he condensed his drive, hard work, and loyalty into the Botica brand, and began the process of building an online brand for a 19-year-old boy.

Botica meaning: "Loyalty", the perfect embodiment of courage and love. "Loyalty" means steadfastness in love, persistence in love, perseverance in one's own beliefs, and persistence in principles. Botica-bodyguard, a new interpretation of the "loyalty" road of life struggle, is deeply engraved in every product.

10. Disney Toy Company Series Plush Toy Brand

The Disney Company was founded in 1922. After years of development, it has become a successful multinational group. Its business involves movies, theme parks, real estate and other entertainment industries. At present, Disney has developed into a technical system, including not only hardware, facilities, machines and processes, but also the transportation, communication and information networks that connect it all, as well as a large number of employees and a series of rules and regulations that operate efficiently.