Due to the reports of hatred in various media, many people outside misunderstood the deal and thought that Ma Yun had acquired KFC.

Actually, delicious! China is not short of money. At present, Yum! China has a valuation of US$ 654.38 billion and plans to sell about 20% of its shares. Chunhua Capital and Ant Financial ($460 million) don't have much say, and Ant Financial ($50 million) is just a strategic investment.

Even if Chunhua Capital and Ant Financial Services exercise their rights in the future, each batch of 2% equity is only 4%, which is far from the controlling stake.

Therefore, it is completely nonsense that Ma Yun failed to apply for KFC and retaliated against the acquisition.

Second, Ali extends from online to offline.

Ma Yun's Ali is an online Internet giant, and Alibaba, Taobao, Tmall and Ant Financial constitute a huge kingdom. Ali has also invested in almost every internet field, from entertainment to travel, from take-away to education. ...

Ali's offline strength is relatively weak. Ali has no outlets and no stores. Although Alipay can be used anywhere, many businesses that require users to do face-to-face signing are not settled.

Whether it is logistics or finance, some businesses just need to set foot. This is a problem that Ali needs to solve.

KFC and Pizza Hut under Yum! Brand, occupying the golden outlets of all large, medium and small cities in China.

Due to the first-Mover advantage, KFC and Pizza Hut are the most lively and commercial places in every city. Brands of KFC and Pizza Hut can easily enter some emerging gold business anchors.

Ant Financial Services' investment in Yum! Brand means that these gold outlets may undertake some financial business that must be signed face to face in the future. Originally, Ant Financial could not compete with the four deep-rooted banks under the line. And through investment in Yum! Ant financial service can find a foothold. Ali's other businesses can also find a foothold, and the business model generated by the combination of online and offline has a very broad prospect.

Therefore, it is a good deal for Ant Financial to invest in Yum!

Third, independent listing reduces the deterrent.

This investment, Yum's independent listing. China has been neglected. Some people say that this is because Yum is not optimistic about the China market and foreign fast food is not good. This statement has no basis. China's economy grows for a long time after shifting gears. China's urbanization has not been completed, far from stagnation.

The purpose of independent listing is to reduce the obstacles of Yum! China commercial brand. Ali will cooperate with Yum! Providing some distinctive services in China, but not being separated means that everything will be restricted by Yum. Shareholders. After the split, you can make your own decisions.

Independent listing is to reduce containment.