How to make a public service announcement

Question 1: How to make a public service announcement? The concept spread by public service advertisements touches the soul and is sublimated into a value concept among the public. It becomes an outlook on life and values, turning spontaneous one-time behaviors into conscious lifelong behaviors. Through the dissemination of public service advertisements, we can thoroughly solve problems from the depths of people's minds. For example: Beijing TV has a public service announcement about the lamb celebrating the New Year, telling everyone to be orderly. There was also a child whose pants fell off, thus reminding drivers and comrades to fasten their seat belts. The ultimate goal of public service advertisements is to involve the participation of every member of society. The relationship between advertisers and society is an equal communication relationship, not between educators and educated people. Therefore, public service advertising messages should be implicit, drive the public to participate in thinking from time to time, and be extremely appealing and infectious. The advertising plan should be simple and not too complex, otherwise it will weaken the message. Example: In December 1998, "Beijing Radio and Television News" published such a public service advertisement: several burning green smoke formed the word "life", and a line of small characters curled up below: Smoking is equivalent to burning one's life. For your health and the health of others, please quit smoking. The word "life" made of cigarettes leaves readers with a lot to think about, making readers further realize that if "cigarettes" continue to be smoked, life will gradually end

Public service announcements leave a lasting impression on the public Sufficient room for imagination, so that the public is deeply aware of the content and theme of the public service advertisement, and can get warning and inspiration from it, and ultimately realize the purpose of the public service advertisement. Public service advertisements are mainly reflected in creativity. The theme is good, the creativity is good, and the cost of public service advertisements will not be very high. At present, many public service advertisements are expressed in the form of animation. It doesn't cost much to make, and the results are just as good. Currently, some people are launching MTV-style public service advertisements, because the filming and post-production of public service MTVs cost a lot of money. Public service announcements should avoid such practices, which will offend companies. Public service announcements are meant to benefit society. Public service advertisements are produced by raising social funds and are the product of a combination of public welfare behavior and market behavior. Therefore, if the creativity and topic selection of public service advertisements are well done, they can be integrated with the market without the need for large-scale production. Of course, as some companies develop and have certain financial strength, and take the initiative to do so, the situation may be different. Everything comes down to the company's ideas and operational capabilities.

Question 2: How can I get the public service announcement I made to be shown on TV? TV stations generally have people or departments collecting information, submissions, etc. You can contact them by email or phone

Question 3: How do college students make an advertisement? It is a simple public service announcement. The theme is to talk about civilization and establish new trends, but I don’t know how to do it. Someone who has done it can give 30 minutes to talk about civilization and establish new trends. Public service announcement on x month x, 2016 A college announcement

Question 4: How to make a public service announcement cartoon? If you do it on a computer, you can use the software photoshop.CG

The first Chinese version... Cartoon comics are easy to get started

This book combines Japanese comics and domestic comics to systematically introduce the methods and techniques of drawing CG comics with Photoshop. There are 5 chapters in the book. Chapter 1 introduces the basic knowledge of comics and common functions of Photoshop. Chapter 2 discusses the drawing process of CG comics in detail. Including character design, color expression and overall style control of the picture. Chapter 3 introduces composition and character modeling through the character’s costume style. Chapter 4 introduces the setting of the scene, the overall positioning of the picture, and the creation of special effects. Chapter 5 introduces two popular and practical software, DD professional painting software Painter and animation production software Flash. Through sample works, we briefly introduce some practical software skills in CG design. This book is suitable for beginner comic creators. It can also be used as a reference book for professional cartoonists and designers.

Table of Contents:

Part 1 CG Basics 1

Chapter 1 Creating Q Version Cartoon Image 1

1.1 Necessary Weapons 1

1.1. Prerequisites for CG creation 1

1.1.2 Introduction to basic professional knowledge 4

1.1.3 Close contact with Photoshop interface 5

1.2 Q version cartoon image design 10

1.2.1 Cute Q version pet baby 10

1.2.2 Drawing Q version character image 26

No. Two Parts of CG Rapid Advancement 44

Chapter 2 Modern Comic Characters 44

2.1 "Warm Winter" Line Draft Processing 44

2.1.1 Computer Scanning Comic line drawing to preliminary processing 44

2.1.2 Line drawing layer processing 51

2.2 "Window" effect analysis 54

2.2.1 Overall picture Processing 54

2.2.2 Use the function of layers to further process colors 56

2.2.3 Effect processing of background images 69

2.2.4 Atmosphere Rendering techniques 72

2.3 Theory and practice of "Mobile Phone", overall style expression and techniques of CG comics 78

2.3.1 Design of CG characters 78

2.3 .2CG character color 86

2.3.3 Background effects create the overall style 87

Chapter 3 Ancient version of comic image 89

3.1 The perfect picture of "Myth" Feeling 89

3.1.1 Explanation of picture composition 89

3.1.2 Coloring of basic parts of characters 90

3.1:3 Creating three-dimensional texture 92

3.1.4 The finishing touch 97

3.1.5 The drawing method that enriches the picture 103

3.2 The perfect embodiment of the Chinese style of "You" 110

3.2.1 Explanation of screen composition 110

3.2.2 Creating Chinese character style 110

3.2.3 Background synthesis processing 121

Chapter 4 Urban Version Screen 125

4.1 Creating special effects in "Rainy Day" 125

4.1.1 Preset scenes 125

4.1.2 Characters and their color processing 125

4.1.3 Filters to create scene effects 132

4.2 Overall planning of "Church Square" 138

4.2.1 Overall planning of the screen Dingding 138

4.2.2 Specific analysis and production of color effects 139

4.2.3 Improve details and further modify 146

4.2.4 Selection of background pictures and their processing methods 151

4.3 Experience the creative process of "Window" 157

4.3.1 Preliminary work of painting 157

4.3.2 Processing of line drawings 158

4.3.3 Picture Coloring 162

4.3.4 Enrich the environment 173

4.3.5 Overall modification and complete output 176

Part 3: Combination application of CG design and other software 180

Chapter 5 Comprehensive Utilization of Software 180

5.1Painter Hand-painted Rendering Effect 180

5.2Ftas*** Effect 186

5.2 .1Flash artistic expression 186

5.2.2Flash makes your comics come alive 189

The second part: 300 questions on learning and application

Introduction:

Photoshop is an essential tool for every user who likes or is engaged in graphic design work. Its powerful functions and friendly interface make you put it down. Moreover, Photoshop external filter plug-ins specially designed by third parties are also extremely rich, with not only a wide variety of types, but also different functions.

This book introduces the majority of Photoshop users...gt;gt;

Question 5: How to design public service advertisements with the theme as the center, seize the characteristics, and try to make The design is so unexpected that everyone immediately accepts it and feels comfortable at first sight.

Question 6: How to make a video or public service announcement? I’ll sign up. What’s the price? Let’s talk about it, 2304769

Question 7: How to use photoshop to make a public service advertisement? It depends on your own creativity! PS is equivalent to paper and pen. How to draw and what to draw is up to you!

Question 8: How to make a public service announcement poster? Agree to go upstairs. This thing is best when you find an advertising company like us, with excellent designers and an excellent production team, which saves worry and effort. Contact me if interested

Question 9: How to make a public service announcement family, what software is used, Flash animation photoshop

Question 10: How to make a public service announcement? Read more works of seniors!

The creativity must be unique and make people feel refreshed at first glance! Otherwise, it is just waste paper. If the judges select your work among the vast number of works, then your work must be unique!

Young people should participate in more competitions, it will be good for themselves.

Poster design

Poster design must have considerable appeal and artistic appeal, and must mobilize factors such as image, color, composition, and sense of form to form a strong visual effect; its picture should have a strong visual center , should strive to be novel and simple, and must also have unique artistic style and design features

Definition: Posters are an art of information transmission and a popular publicity tool

Posters are also Posters are called posters. They are large paintings posted on street walls and hung in shop windows. They attract the attention of passers-by with their eye-catching images. In a sense, the 20th century was the century of political propaganda. Posters were Propaganda channels at that time also reached their peak. The two world wars, the Soviet revolution and construction, and the Spanish Civil War were the peak periods for the creation of political posters. Especially in the first fifty years of the 20th century, propaganda posters became very popular. The Golden Age

In Soviet Russia shortly after the victory of the October Revolution, the windows of the post and telecommunications office in the center of Moscow were covered with posters so that citizens could understand the revolutionary situation from these posters with different expressions

In schools, posters are often used in theatrical performances, sports meets, story telling, exhibitions, parent-teacher meetings, festivals, competitions, etc.

The general requirement for poster design is to make it clear at a glance

General posters usually contain information, so the theme should be clear and conspicuous (such as xx competitions, discounts, etc.), and then summarize the main content such as time, location, notes, etc. in the most concise sentences

The beautiful illustrations and layout of posters are usually a good way to attract attention

In real life, there are more abstract and concrete ones

Poster design is based on computer graphic design Based on the application of technology, a new profession has been formed with the development of the advertising industry

The main feature of this professional technology is the use of images, text, color, layout, graphics and other elements to express advertising, combined with advertising The characteristics of the use of media are a creative design activity or process of graphic art carried out on computers to express advertising purposes and intentions through relevant design software

With the continued rapid growth of China's economy and market Competition is expanding and escalating day by day, and business wars have begun to enter the period of "intelligent" wars. Advertising has also risen from the so-called "media wars" and "investment wars" to the competition of advertising creativity. The word "creativity" has become the most important word in the Chinese advertising industry. Popular common words

"Creative" means "creativity" in English, which means to create, create, cause

"Creative" literally means "create image" ", excavating from this level, advertising creativity is an artistic conception activity between advertising planning and advertising performance production

That is, based on the advertising theme, after careful thinking and planning, using artistic means to The process of creatively combining the mastered materials to create an image

In short, it is the imaginative expression of the advertising theme: In-store poster design: In-store posters are usually used in business stores. For in-store decoration and promotional purposes

The design of in-store posters needs to take into account the overall style, tone and business content of the store, and strive to blend with the environment

Investment poster design: investment posters are usually For the purpose of commercial promotion, use eye-catching visual effects to promote a certain product or service

The design of investment posters should clearly define its business theme, and at the same time, attention should be paid to highlighting the key points in the application of copywriting. Not too flashy

Exhibition poster design: Exhibition posters are mainly used for the promotion of exhibitions and are often distributed in streets, theaters, exhibitions, commercial districts, stations, docks, parks and other public places

It has the function of disseminating information, involving a wide range of content, rich artistic expression, and strong farsighted effect

Without certain design skills, it is difficult to achieve pleasing effects

Flat poster design does not have so many restrictions. It can be a casual stroke. As long as it can express the main body of the propaganda, it is very nice.

So flat poster design is more in line with the trend favored by the modern advertising industry. A low-cost, highly ornamental pictorial

Design steps: 1

, The purpose of this poster? 2. Who is the target audience? 3. How is their acceptance? 4. How about other posters for products in the same industry? 5. What is the strategy of this poster? 6. Creative points? 7. Techniques of expression? 8. How to combine it with products? Composition skills: In addition to the contrast skills in the use of colors, you also need to consider several contrast relationships

Such as the thickness contrast of composition skills , the contrast between far and near in composition techniques, the comparison between texture and density in composition techniques, the contrast between static and dynamic composition techniques, the comparison between Chinese and Western composition techniques

The comparison between ancient and modern composition techniques, etc.

(1) Composition Thickness contrast of skills: The so-called thickness contrast refers to the colors used in the composition process and the style formed by the patterns composed of colors. In calligraphy and painting works, we know that there are gongbi and freehand brushwork, or gongbi and freehand brushwork. Freehand brushwork appears on the same picture (like Chinese painting master Qi Baishi's paintings of cabbages and grasshoppers). This style is a commonly used expression technique in packaging composition.

There is some confusion about this contrast in thickness. It is the contrast between the main pattern and the supporting pattern; some are the contrast between the central pattern and the background pattern; some are as rough as the wind sweeping away the remaining clouds, while the other side is as exquisite as a gossamer; some use wild calligraphy to replace the pattern, which is common in some wines. and food packaging can be seen anytime and anywhere

For example, Missing brand dumplings and Rejoice brand shampoo are like this

(2) The contrast between far and near in composition skills, in The composition of traditional Chinese landscape paintings focuses on the near, middle and distant views. In the design of packaging pictures, based on the same principle, the composition levels of near, medium and far pictures should also be divided.

The so-called near is a The most eye-catching part of the pattern in the picture is also called the first visual impact. This most eye-catching part is also the most important content to be expressed in the packaging pattern. For example, the instant noodles packaging that was first used by Shuanghui was the first to break into people’s sight. The most prominent ones are the Shuanghui trademark on the blank background and the huge white Shuanghui characters for Variety Show on the dark red square background (i.e. close-up), followed by the smaller main characters of "Braised Beef Noodles" in cursive script (it should be said that the second The line of sight (also called the middle shot), the third is the product photo describing the contents of the package (also called the third line of sight, bounded by the middle shot), and then the auxiliary corporate mascot slogan, performance description, and corporate logo Etc., this obvious sense of hierarchy is also called the three-step rule of vision. It takes into account people's habit of looking at a still life picture from top to bottom, from right to left, and at the same time highlights the most important parts of the theme.

As a designer, when creating a picture, you should first understand the theme you want to appeal to, and create an atmosphere where the stars support the moon and stand out from the crowd

Thus, we can design the picture. The strong magnetic force tightly pulls the marketer's attention

(3) The contrast between density and density in composition techniques: Speaking of the contrast between density and density in composition techniques, this is very similar to the contrast between traditional and simplified colors. , is also very similar to Feibai in Chinese painting, that is, the areas that should be concentrated in the pattern must be diffused, and it is not appropriate to concentrate or diffuse.

It reflects a kind of coordination of density, clear rhythm, and some. Relaxed, the display is ethereal

At the same time, the theme is prominent

Recently, the author has seen many packaging pattern designs. The entire picture is densely packed and colorful, from the background pattern to the theme pattern. It is a very heavy color expression that makes people feel depressed and chlorine-proof. This not only fails to beautify the product and promote sales, but also prevents people from getting bored and lacking appetite

This is not the case. Grasp the static and dynamic contrast caused by density contrast

(4) Static and dynamic contrast in composition skills: In a pattern, we often find this phenomenon, that is, in the background of a packaging theme name Or the explosive patterns shown around it, or the crazy thick lines that appear to be careless, but are actually deliberately daubed, or the streamer-shaped English or patterns, etc., all express a "dynamic" feeling, and the theme The name is dignified and steady while the background is light and calm. This kind of scene is the contrast between stillness and movement

This kind of contrast avoids the gaudiness of Duzhi and the rigidity of being too quiet

So the visual effect feels comfortable

In line with people’s normal aesthetic psychology

(5) The contrast between China and the West in composition techniques. This contrast often uses the combination of Western painting cartoon techniques and traditional Chinese techniques or the combination of Chinese sinology art and English in the packaging design. /p>

And directly use realistic techniques to highlight photos or certain scenes of Westerners on packaging patterns. This form of expression is also a common reference method, which is used in children's products and women's products. Packaging often appears on socks, clothing or cosmetics

(6) Comparison of composition techniques today: both the foreign is used for China and the ancient is used for today, especially in order to reflect a cultural taste, people express In the packaging design composition, ancient classic decorations, calligraphy, characters, and patterns are often used in current packaging. This is most clearly reflected in the packaging of wine

For example: The Twelve Golds of Dream of Red Mansions The wines and Taibai wines of Chai Ladies Tu, as well as the Mid-Autumn Mooncakes and Black Lao Bao Peanuts in food, all embody and explore the connotation from these aspects

In addition, there are also some high-end gift boxes for cosmetics and daily necessities. Its decorations and patterns are also grafted from classical culture

This can give people a sense of antique, elegant connotation or some kind of comfort

So it is very Popular with consumers

Notes: 1

Posters must clearly and truly state the location, time and main content of the event

You can use some in the text Inspiring words, but do not exaggerate the facts

2

The poster text should be concise and clear, and the length should be short and concise

3

The poster The layout can be artistically processed to attract the audience

Operation software: Poster design generally uses the following software: 1

Image processing photoshop2

Vector software Illustrator or CorelDRAW poster types: Posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to their applications. Here is a general introduction to them

1. Commercial posters: Commercial posters are Refers to commercial advertising posters that promote goods or commercial services

The design of commercial posters must appropriately match the style of the product and the audience

2. Cultural posters: Cultural posters refer to various Promotional posters for various social and cultural activities and various exhibitions

There are many types of exhibitions, and different exhibitions have their own characteristics. Designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content. and style

3. Movie posters: Computer posters are a branch of posters. Movie posters mainly play the role of attracting the audience's attention and stimulating movie box office revenue. They are somewhat similar to theater posters, cultural posters, etc.

4. Public welfare posters Social posters have a certain ideological nature

This type of posters has specific educational significance for the public. The themes of the posters include various social welfare and moral propaganda. Or the propaganda of political ideology, promoting the spirit of love, dedication, community and progress, etc.

Features of posters: 1. Large-size posters posted in public places will be affected by the surrounding environment and various factors. interference, so it must be displayed in front of people with a large screen and prominent images and colors

The screen sizes include full-open, facing, long three-open and extra-large screen (eight full-open), etc.

2. Longsightedness In order to leave a visual impression on people who come and go in a hurry, in addition to being large in size, the poster design must also fully reflect the principle of positioning design

With prominent trademarks, logos, and titles , graphics, or contrasting colors, or large areas of blank space, or concise visual processes make posters and posters the visual focus

Posters can be said to have typical characteristics of advertising

3. High artistic quality As for posters as a whole, they include two categories: commercial posters and non-commercial posters

Among them, commodity posters are expressed in the form of photography with specific artistic expression, realistic paintings or comics. Mainly, leaving consumers with real and touching pictures and humorous feelings

Rather than commercial posters, it has a wide range of content, diverse forms, and artistic

Rich in artistic expression

Especially cultural and artistic posters, according to the advertising theme, you can use your imagination and use your artistic methods to your heart's content

Many painters who pursue formal beauty have actively devoted themselves to posters. In the design, and using my own painting language in the design, I can design posters with different styles and forms. What are the four basic elements of poster design?

The four basic elements of poster design are as follows:

1. Full visual impact can be achieved through images and colors.

2. The content expressed in the poster is concise and captures the main appeal points.

3. The theme font should be eye-catching and the content should not be too much.

4. Generally, pictures are the main part, supplemented by copywriting.

Poster design is a new profession formed with the development of the advertising industry based on the application of computer graphic design technology.

The main feature of this professional technology is to use images, text, color, layout, graphics and other elements to express advertising, combined with the usage characteristics of advertising media, and use relevant design software on the computer to achieve the purpose of expressing advertising. and intention, a design activity or process that is creative in graphic arts.

Extended information:

Types of posters:

1. Commercial posters

Commercial posters refer to commercial advertisements that promote goods or commercial services. Sex poster. The design of commercial posters must appropriately match the style of the product and the audience.

2. Cultural posters

Cultural posters refer to promotional posters for various social and cultural activities and various exhibitions. There are many types of exhibitions, and different exhibitions have their own characteristics. Designers need to understand the content of exhibitions and activities in order to use appropriate methods to express their content and style.

3. Movie posters

Movie posters are a branch of posters. Movie posters mainly play the role of attracting audience attention and stimulating movie box office revenue. They are related to drama posters, cultural posters, etc. Somewhat similar.

4. Public welfare posters

Social posters have a certain ideological nature. This type of posters has specific educational significance for the public. The themes of the posters include various social welfare, moral propaganda, or political ideological propaganda, and promote the spirit of love, dedication, unity and progress, etc.

Reference source: Sogou Encyclopedia - Poster Design When designing posters, the following elements need to be fully considered:

1. The poster requires a clear theme, and the theme positioning of the poster must be grasped. When expressing the main content you want to express. Posters generally consist of three parts: title, body text and signature. Pay attention to the refining of the theme and the description and design of other texts.

There are many ways to write the title of a poster, which can generally have the following forms:

First, it consists of the name of the genre alone. That is, write the word "Poster" in the middle of the first line.

Second, the title should be directly determined by the content of the activity. Such as "Dance News", "Video News", "Ball News", etc.

Third, it can be some descriptive text. For example, "××× shows its splendor again, and the old affairs of ×× temple are brought up again."

The text of the poster requires the following content to be written clearly:

First, the purpose and significance of the activity.

Second, the main items, time, location, etc. of the activity.

Third, specific methods of participation and some necessary precautions.

It is required to sign the name of the organizer and the date of publication of the poster.

The above format is for the poster as a whole. In actual use, some content can be reduced or omitted.

In addition to eye-catching images, text design is also an indispensable part of posters. When people pick up a poster, they first pay attention to the textual information, because textual information is the most effective way to convey the theme elements of a poster. It is conceivable that a creative text will make the poster more effective with half the effort.

Common text expression techniques in poster design include the following:

1. Borrowing metaphors

"Use one thing to describe another thing", metaphorical There is no direct relationship between the object and the theme, but it is similar to certain characteristics of the theme at a certain point, so it can be extended and transformed by using the theme to obtain the artistic effect of "tactful expression".

2. Humor

Humor is expressed through certain ridiculous characteristics of people's temperament, appearance and behavior, embodying the characteristics of comedy. Extend something that needs affirmation to the level of comics infinitely, creating a humorous mood that is full of fun, laughable and thought-provoking.

3. Seeing big things from small things

Seeing big things from small things is to use unique imagination to grasp one point or a part and concentrate on describing or extending it to express the theme more fully. It is a highly refined product that combines the small with the large, and uses the small to win the big. It is the deliberate pursuit of simplicity.

4. Association method

The association method is based on the psychology of the human body. People see themselves or their own experiences in aesthetic objects, which are integrated with the poster itself. , in the process of association, the aesthetic feeling is triggered, and the intensity of the emotion is always intense and rich.

5. Direct display method

It displays a product or theme directly and truthfully on the advertising page, making full use of the realistic expression ability of photography or painting techniques. Carefully depict and focus on rendering the texture, form and functional uses of the product, presenting the exquisite texture of the product in an attractive way, giving people a realistic sense of reality, and making consumers feel a sense of intimacy and trust in the advertised products. .

6. Use emotion to support things

The sentence "Those who touch people's hearts must not come before emotion" has shown the role of emotional factors in artistic creation. In terms of expression techniques, Focus on selecting content with emotional tendencies, use beautiful emotions to highlight the theme, and truly and vividly reflect this aesthetic emotion can move people with emotion and exert the power of art to infect people.

7. Suspense Arrangement Method

The suspense method is often seen in articles. It uses people's suspicion and nervousness to produce an exaggerated effect and drive consumers' attention. Curiosity and strong actions.