Bian Xiao divides its operation into several stages according to its career development track:
Novice → qualified (can operate), called operation assistant, or primary promotion, can operate the basic background;
Qualified → backbone (will be promoted), called promotion specialist, 1, traffic optimization, 2, single item explosion, 3, activity planning;
Backbone → supervisor (who can operate), called operation/store manager, 1, product selection planning, 2, operation rhythm, 3, activity plan, 4, execution plan;
Supervisor → project manager (taking over the project), called director of operations, basically takes over the project, can't do front-line practical operation, and there are people below the practical operation;
What do you need to learn in these four stages? What are the typical jobs? What is the daily work content? What is the mechanism of examination promotion? Bian Xiao gave the following suggestions:
If you are a customer service and just entered Taobao, I don't know how Taobao will learn. If the system can learn, the following contents can help you;
If it is promotion, you can operate the through train, which is very awesome. You think you've hit a bottleneck. You can refer to the following.
If it is an operation, you are still hesitant to start a business or continue to do Taobao to get paid. If you see the content, you can leave a message if you have any suggestions. Good articles support you to modify, and you can't share or e-commerce.
Stage 1: Position: Operation Assistant/Assistant to the Store Manager
Time: 1 month
Keywords: can be operated in the background
Stage: novice qualified (can operate)
Learning content
Taobao rules
Tmall rule
Search portal-natural search (default, popularity, sales volume),
Pay entrance: through train, drilling exhibition, Taobao (identify Taobao link)
Activity entrance: official activity entrance, third-party activity entrance.
Ways to find words-data cube, drop-down words,
Optimize the title-many tutorials, Paidai, Taobao University, everywhere.
Star money knowledge-knowledge of star money (commonly known as explosions) in your store.
Xmind software use-very simple, self-study.
Introduction to ps software -Photoshop CS 5 video tutorial
Business people-Tmall stores will automatically jump to business people.
Data Rubik's Cube-industry analysis, competitor traffic source analysis, Taobao keyword query
Taobao index-Keywords: dynamic, sunrise product learning, through train starting area selection, etc.
Look after the store treasure-look after the store treasure official website _ Taobao store and Tmall Mall commodity business data query analysis free Taobao seller tools, competitor data analysis, query ranking, reputation query.
Original electronic classics-search for original electronic classics
Shop decoration: customized decoration
Learning entrance
Tmall training
taobao university
Paidai.com-Paidai.com-Acting as an e-commerce agent
After learning these contents, you should be able to do the following work.
Typical works
Basic promotion-modify the title and optimize the upper and lower shelves
Basic decoration-customize decoration, release related products, and modify shops (artists are not waiting for you at any time, and the basics must be learned).
Basic customer service-pre-sales consultation and after-sales service
Competitor analysis-competitor traffic data, sales data and promotion data tracking.
Background operation management-let the baby go, let the baby go up and down, etc.
The use of data software-quantum, business consultant, Jianghu policy, data cube, shopkeeper, and electronic classics.
Action field
Optimize the title title and adjust the upper and lower frames.
Package setting (promotion management), commodity price modification, store promotion.
Record store data-entire store data and single product data.
Pre-sales consultation-pre-sales
After-sales treatment-return, refund application, evaluation description (Tmall Store B), revised medium and bad reviews (Taobao Store C).
Organize the logic of the opponent's details page-the logic of excellent works is written in xmind's mind. What are the selling points of the first, second, third and fourth screens?
Creative main map collection-collect maps with high click-through rate, click-through rate is 5%, click-through rate is 1%, the same keyword, and the traffic difference is 5 times, dear.
Industry benchmarking opponent tracking-the best teacher is not a lecturer, but your opponent.
The use of data software-quantum, business consultant, Jianghu policy, data cube, shopkeeper, and electronic classics.
Promotion evaluation
1, explosive page planning -XMind brain map presentation, explosive visual landing layout.
2. Design of the main picture of explosion reference picture material arrangement.
3, explosion data diagnosis-can interpret the problem of single product data, can provide solutions.
4. Customized decoration of the store-customized decoration and basic decoration.
5. Competitor data tracking report: Monitor the explosion flow and sales volume of competitors and find out the reasons for the explosion (Taobao customer explosion, through train explosion? )
If the above five items can be completed, Lao Liu congratulates you on your promotion to the promotion Commissioner. Please learn the next stage.
If you don't know where to learn the above content, you can refer to the following portal, and then put the above content keywords into the following portal query tutorial.
Learning entrance
Tmall training
taobao university
Paidai.com-Paidai.com-Acting as an e-commerce agent
Ordinary entrance to work
Taobao software purchase entrance
Decoration template purchase entrance
Taobao hot word search
taobao index
Post in the second stage: extension specialist
Time: 2 months
Key words:
1 process optimization
2. Single product explosion.
3. Activity planning
Stage: Qualified backbone (to be promoted)
Learning content
Visual Advanced (Poster, Font)-Easily guide artists.
Single product to create an explosion plan-make a plan
Basic promotion of through train-making plans, adding keywords and understanding the meaning of through train data
Advanced promotion of through train-optimization of through train scheme, understand what is strategic loss and when through train will make money.
Taobao guest operation-backstage operation, sorting out taobao guest, can distinguish rogue amoy, Shanghai Tchite, Apple Yuanyuan, 5 1 rebate and so on.
Taobao guest recruitment-forum recruitment, recruitment book writing, taobao guest classification maintenance, taobao guest promotion and explosion cooperation plan formulation.
Cost-effective registration and planning-know the pit location, warm-up period and exhibition days of your own category. (It is cost-effective to open a new Tmall for 3 months)
Official event registration planning-double 1 1, 6 18 Zhong Da promotion, 38 mobile phone festival, gold coin elutriation, special price every day.
Third-party event registration planning-20% discount, "skin" and so on
Shop activity planning-theme activities, store celebrations, Mid-Autumn Festival parties and other theme planning.
Mobile phone activity planning-mobile phone has traffic and low conversion? Are we not careful enough?
Visual planning of mobile phone-the difference from the design concept of pc can be understood by referring to Xiaomi official and official website product introduction of hammer mobile phone.
Digital diagnosis item-what's wrong with the diagnosis item? If the bounce rate is higher than 75%, it means that your association and details page is not excellent enough, and the bounce rate of non-standard categories should be controlled within 70%.
Learning entrance
Station cooling-station cooling (ZCOOL)
Petals-Petals Net _ Discover and collect everything you like.
Reference data: digital management, advertiser's notes and Ye Maozhong Big Data.
Typical works
Title Optimization-Basic Skills
Shelf optimization-basic skills, as long as Taobao search has shelf weight, Tmall search has no shelf time weight, and neither does JD.COM.
Through train delivery and optimization-the main job, a job that costs money, and a job that helps the boss save money.
Taobao guest management and recruitment-one of the indispensable traffic portals.
Planning and registration of official activities-it is useless to have a through train, but also to learn the planning and execution of activities.
Third-party activity planning and registration-a single through train is useless, and some categories are blocked by third-party activities.
Shop theme activity planning and registration
Collection of creative details pages
Creative master map collection
Collection of creative activity pages
Mobile terminal traffic optimization
Mobile phone vision optimization
Action field
Collection, arrangement and sharing of poster materials-facilitate communication with artists and improve communication efficiency.
Explosion, planning and execution
The launch and optimization of through train
Taobao guest management and recruitment
Creative through train promotion atlas
Collection of creative amoy cases
Juhua cost-effective registration and planning
Registration and planning of official activities
Registration and planning of third-party activities
Store activity planning
Mobile terminal traffic optimization
Mobile phone vision optimization
Data diagnosis of single product problem
Examination and promotion
Explosive 30-day sales plan
Advertising budget cost
Single product development solution for data diagnosis
Design and implementation of activity plan
Stage III Position: Operation/Store Manager
Time: 6 months
Key words:
1, product selection planning
2. Operation rhythm
3. Activity plan
4. Implementation plan
Stage: Qualified backbone (to be promoted)
Learning content
The whole store operation plan-main payment, profit payment, image payment, activity payment planning and target sales plan.
Summary of knowledge points-summarize knowledge and bring the following colleagues to learn to operate and preach. If you teach others, you won't rob your job.
The data diagnosis shop makes a solution-hold an early meeting every morning to find out what went wrong with yesterday's sales and make a solution to the problem.
The operation rhythm of the whole store-double 1 1 preheating, measurement preheating, new explosion planning nodes, etc.
Basic promotion of drilling exhibition-800 W sellers only allow 1w sellers to open, which is a supplement to the cost-effective traffic.
Advanced promotion of drilling exhibition-without a car, skills can't be burned.
Creative drilling exhibition creation-good drilling exhibition, the cost per click will become very low.
Through train for finding money-looking for potential money
Looking for money for sales-looking for money for drainage
E-money-find the currency that search engines like.
Typical works
Shop planning
Select a model to create an explosion.
The data diagnosis shop makes solutions.
Monthly operation plan and implementation
Quarterly operation plan and implementation
Annual operation plan and implementation
Planning and implementation of explosive production
Planning and implementation of annual theme activities in shopping malls
Distribution recruitment (if you are a brand)
Management and training
Double 1 1 promotion scheme
665438+2008 Zhong Da Promotion Plan
Action field
Find money
Formulation and implementation of operation plan
Daily data diagnosis to develop solutions
Organize and supervise team work at the morning meeting.
Distribution recruitment (if you are a brand, you already have brand appeal, you don't need to do anything)
Distribution management (if you are the brand owner and you have brand appeal, you don't need to do anything)
Distribution kpi evaluation (if you are the brand owner, you already have brand appeal, you don't need to do anything)
Distribution training (provided that you are the brand owner and have brand appeal, you don't need to do anything)
Promotion evaluation
1, group explosion sales planning
2. The store's annual sales plan
3. Monthly operation plan
4. Monthly, quarterly and annual operating advertising schedule
5. prospectus
6, distribution training brain map planning
7. Official promotion scheme design (double 1 1)