In 1971, Rudolph in his hometown - Long Island, New York, founded the NATURE'S BOUNTY company, meaning "nature's gift", the Chinese translation is "NATURE'S BOUNTY". Rudolph focused on the application of new technologies, product innovation, Natures' Boyty's use of natural raw materials and reduce production costs, so that Natures' Boyty has become a pioneer in many aspects of the industry. For example, Nature's Best pioneered the use of time-release technology, was the first to break away from traditional nutrient recommendations, and was the first to set quality standards that were later adopted throughout the industry. These efforts led to the success of Nature's Bounty in the U.S. market.