In order to ensure the solid development of activities, it is often necessary to prepare a specific, detailed and targeted activity plan in advance. Activity plan is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. What formats should I pay attention to when writing an activity plan? The following is the Dragon Boat Festival operation plan (generally 5 articles) I collected for you, for your reference only. Welcome to read it.
Operation Plan of Dragon Boat Festival 1 I. Activity Background:
The fifth day of the fifth lunar month is a traditional festival in China-Dragon Boat Festival. "Duan" means "initial", so "Duan Wu" means "the fifth day". According to the calendar, May is the "noon" month, so the "Dragon Boat Festival" has gradually evolved into the current "Dragon Boat Festival". The Chronicle of Yanjing Years Old records: "The fifth day of May is the fifth day of May, and the voice of Gaiwei has also changed." Dragon Boat Festival is a habit of our country for more than two thousand years. At the same time, the Dragon Boat Festival is a festival that can be spent with relatives and friends, and many activities can be held during the Dragon Boat Festival. Today, the Dragon Boat Festival is still a very popular festival.
Second, the theme of the event:
My Dragon Boat Festival, I am in charge and give myself the best gift for the Dragon Boat Festival.
Third, the date of the incident:
June xx, that is, the fourth day of the fifth lunar month.
Four. Location:
Xx garden
Verb (short for verb) The purpose of the activity:
Dragon Boat Festival is a traditional festival in China. Through the Dragon Boat Festival, we can learn more about the traditional festivals in China and experience the significance of the traditional festivals in China. One of the sources of the Dragon Boat Festival is to commemorate Qu Yuan, and we should also remember Qu Yuan, an admirable patriotic poet. At the same time, through this activity, members of the center can enhance their feelings and let your brothers and sisters (especially those who can't go home to spend the Dragon Boat Festival with their families) feel the festive atmosphere and the atmosphere of home. Let everyone who participates in the activity have an unforgettable and meaningful warm festival.
Activity of intransitive verbs:
1. Learn about the origin of the Dragon Boat Festival (displayed at the event venue with exhibition boards)
(1) The origin of the Dragon Boat Festival;
(2) the significance of the Dragon Boat Festival;
(3) Dragon Boat Festival customs all over the country or abroad;
2, jiaozi materials: glutinous rice, peeled mung beans, meat essence, jiaozi, dumplings.
Method:
(1). Fold the zongzi leaves into a funnel shape.
(2) Put a proper amount of glutinous rice, peeled mung beans and minced meat into the funnel-shaped leaves.
(3) Press both sides of the rice leaves with thumb and forefinger, and press the longer rice leaves into triangles.
(4) Wrap the leaves and tie them tightly with the prepared rope.
(5), cooking.
Specific process:
(1) Pre-preparation: contact the Committee, borrow pots and stoves, and prepare the materials needed for making zongzi;
(2) Under the guidance of the staff, the participating students go to the zongzi production site in an orderly manner and make their own zongzi, each with one limit. (In this session, jiaozi Tournament will be held, with 65,438+00 people in each group. Bao jiaozi and the fastest cook will win, and there will be prizes. Considering the limited number of staff, 3-5 groups are limited at a time);
(3) After wrapping the zongzi, register at the registration desk, write down the name of the owner of the zongzi (either himself or the person who wants to send it), and leave the contact information (it is convenient to contact the relevant personnel to collect it at the scene after cooking the zongzi);
(4) Take zongzi by yourself at a specific time in the afternoon.
Seven, matters needing attention
1, the materials needed for the Dragon Boat Festival must be prepared in advance;
2. In order to ensure the smooth and orderly activities, do a good job of zoning (registration area, operation area, exhibition area, pick-up area) before the activities begin;
3. Pay attention when registering, and pay attention to fixing the name and zongzi together:
(1) Names cannot be confused;
(2) In the way of fixing the name, it is best to tie the name to the zongzi with a long line. When cooking, leave the name outside the pot and don't touch the water.
4. When taking zongzi, there may be many people and it is easy to be confused. Classify zongzi according to the owner's name, and sort them according to Chinese Pinyin (Area A, Area B, Area C ...), and organize people to collect them in the corresponding areas;
5. The participants are not limited.
Dragon Boat Festival Operation Plan 2 I. Theme of the event
The leaves of Zongzi are fragrant, Zongzi is made by ourselves, and the Dragon Boat Festival is a mutual celebration and blessing.
Second, the purpose of the activity
After making zongzi by hand, all employees can truly feel the connotation of traditional festivals in China, learn more specific techniques, such as the making method of zongzi and the collocation of stuffing, and further exercise their hands-on ability and learning skills in simple terms.
On the occasion of the Dragon Boat Festival, let all employees celebrate the festival together, enhance their close contact and communication with each other, and also send their own holiday wishes. Spend traditional festivals in different places in the warmth of the group.
Third, the activity time
At noon on x month and x day.
Fourth, the venue
Company canteen.
Verb (abbreviation of verb) activity flow
1. Purchasing materials: peanuts, raisins, red beans, red dates, candied dates, pickles, sugar, soy sauce and glutinous rice; Meat; (xxx is responsible for the specific purchase information); Zongye (canteen purchase).
2. Equipment preparation: containers and spoons for holding ingredients (both supplied by the canteen); Cotton thread: cut into several strips, each of which is about 20cm long, scissors, etc. (canteen purchase).
3, processing materials
Glutinous rice: It must be soaked in warm water for a long time and drained.
Zongzi leaves: Boil Zongzi leaves in water for 10 minute, then take out cold water, wash the remaining parts at both ends of scissors and drain.
Dumpling stuffing: It is made of various purchased materials, of which semi-fat lean meat is marinated with ingredients for later use.
4. Bao jiaozi
(1) assembly: all the staff gather in the canteen (x, x days 14: 00).
(2) Start making zongzi: In view of the fact that employees are familiar with or not skilled in making zongzi, they have consulted relevant personnel, and the methods of making zongzi are summarized as follows:
Take two leaves of Zongzi (opposite sides), with one end and one tail stacked in the opposite direction (incomplete), put them in a small bowl (gram) of rice, draw a word gently in the middle of the rice with your index finger, put in 1, 2 spoonfuls of your favorite Zongzi stuffing, and fill in some rice to cover it.
First, the right hand folds the outer end of the zongzi leaf inward and backward, covering one end, and completing the other end in the same way. Zongzi should be tied once in the middle and then from one end to the other to prevent deformation. The rope should not be too tight (boiled) or too loose (flooded), just pull it lightly.
After knowing how to make zongzi, everyone can make zongzi by themselves and learn from each other, so that everyone can finish it better.
(3) End of production
The person in charge will put all the wrapped jiaozi together, then sort out the rest of the materials, clean the containers that are not used for loading, and return them to the canteen staff.
5. Cook zongzi and distribute zongzi. Cook zongzi in the canteen, distribute it to colleagues and send holiday wishes.
Matters needing attention about intransitive verbs
1. When all employees arrive at the appointed place on time, they should know the relevant methods of making zongzi in advance.
2. Don't place instruments or materials at will, making the site messy.
3, pay attention to personal and food hygiene, should not be confused.
Dragon Boat Festival Activity Operation Plan 3 I. Activity Time
During the Dragon Boat Festival holiday.
Second, the venue of the event
The sixth floor of xx Hotel.
Third, the theme of the event
Qian Shan's Brown is love.
Fourth, the active object.
Members, individuals, families, relatives and friends during the Dragon Boat Festival.
Verb (abbreviation for verb) combination of promotional activities
1. During the activities of Housekeeping Department, the business strategy of "giving blue coupons when booking a room" was adopted, and 1 room was opened in cash to give 38 yuan gift coupons.
2. The Food and Beverage Department launched the following promotional activities with the theme of "Brown" in Qian Shan.
(1) Enjoy a 10% discount on food on the 6th floor during the event. Single table consumption exceeds xxx yuan to send new dishes.
(2) Western restaurants provide these benefits: during holidays, more than three people (including three people) come to the restaurant to eat, and one person is free of charge; During the activity, two people can enjoy special afternoon tea without one person. Anyone who comes to the western restaurant for dinner will be given a meal voucher at each table.
(3) The second activity will be held on X-day. In the restaurant, the chef of the Western Kitchen Bakery will personally demonstrate the making of zongzi, and the guests present at that time can experience the fun of making zongzi in the "xx Restaurant".
(4)xx Dragon Boat Festival glutinous rice balls are xx yuan/month and xx yuan/basket.
4. Promotion time: 20 19 x month x day -x month x day.
Dinner: 18: 30-2 1: 00 RMB per person.
Venue: Western restaurant on the first floor of XX Hotel.
Intransitive Verb Budget and Advertising Planning
TV publicity is broadcasted in a rolling way, with an estimated xxx yuan; Publicity materials. The cost of 500 sheets per page is xxx yuan; Newspapers, newspapers and so on. ; All mobile phone mantissas in xx, 6, 8 and 9 users and members are covered by carpet SMS. It is estimated that 10000 articles will be published, and the estimated amount is xxx yuan.
Dragon Boat Festival Activity Operation Plan 4 Although everyone has celebrated the Dragon Boat Festival, few people know the origin of the Dragon Boat Festival and Zongzi. At present, most of the tourists in xx Hotel are locals. Xx stresses superstition, avoids evil and seeks happiness, and many people seek mental insurance. "Supreme Zongzi" has such effects: improving intelligence, driving away evil spirits and moistening the five internal organs. Supreme Zongzi is a traditional craft of xx, with orthodox cooking, unique flavor and a long history. According to the composition and ingredients of zongzi, the efficacy and eating method are different. The elderly moisten the five zang-organs, the young and middle-aged strengthen the body and drive away evil spirits, and the children are intelligent. Everyone has his own needs. It is worthwhile to buy and food is beneficial. Jiaozi Competition attracts participants.
I. Activity objectives
Take the Dragon Boat Festival as an opportunity to publicize the general trend, tap the market sales potential, contact or visit group customers by telephone, increase the share of group and family orders, and enhance the brand awareness of catering food through the rendering of "Zongzi" culture, thus opening the prelude to the sprint of catering business.
Second, the theme of the event
The fragrance of zongxiang is fragrant and fragrant.
Third, the activity time
Dragon boat festival on x month and x day.
Four. Activity content
1. In the afternoon, the Western Food Department will promote zongzi, and organize guests to hold a "live zongzi wrapping competition" to let them experience the fun of making zongzi. Winners can enjoy a special room rate (xxx yuan/night), or a string of zongzi and a glass of red wine (estimated 10).
2. Entertaining the "Thousand-person Zongzi Banquet", distributing Zongzi in each private room for guests to taste, and the program department compiled a special program "Dragon Boat Festival in Memory of Qu Yuan" (adding a Zongzi in the staff canteen).
3. Dragon Boat Festival healthy drinks will be given away, and all departments will issue sugar water coupons, beauty scented tea coupons and flu-proof healthy drinks free of charge: designated hotels will enjoy them.
Verb (abbreviation of verb) propaganda method
1. Print 2000 copies of leaflets and 2000 copies of zongzi coupons. The leaflets and coupons are combined into one, which saves printing cost and is designed and produced by the planning department. (price xxxx yuan)
2. Make a big dragon boat and set up a western food stall; Text: Zongzi travels on Wan Li Road, where thousands of fragrant flowers float.
3. There are two advertising spots to publicize the origin of the Dragon Boat Festival, the characteristics and varieties of zongzi, with pictures and texts.
Distribute leaflets at the front desk of each department.
Advertising expenses of intransitive verbs
Advertising printing fee xxx yuan, TV advertising fee xxx yuan.
Benefit forecast: as long as the marketing is in place, it should not be a problem to break through the target task.
Dragon Boat Festival Operation Plan 5 During the Dragon Boat Festival this year, the hotel opened a family dumpling package, which can be attended by family members who come to the hotel for consumption. This is also one of the hotel's promotional activities.
I. Theme of the event
The whole family mobilized.
Second, the active object.
Suitable for family, relatives and friends during the Dragon Boat Festival.
Third, activity preparation
1. Banner: "The whole family is mobilized as zongzi".
2. A number of soaked glutinous rice and glutinous rice leaves; A few cotton threads; 4 spoons; Some coins and candied dates; Towel rack; Table.
3. bibs and disposable gloves.
Reminder: The Dragon Boat Festival is mainly to provide a happy platform for the whole family to wrap and eat zongzi, so that customers can deeply understand the significance of family reunion on the Dragon Boat Festival and leave a good impression on the hotel.
Four. Activity flow
1, xx Hotel has launched three novel health-preserving dumplings from X, X and X (prices to be determined): green tea and bacon dumplings: clearing throat, benefiting qi and nourishing face; Jiaozi with bean paste and alkaline water: cool and relieve summer heat, promote digestion and strengthen stomach; Coix seed mushroom zongzi: clearing away heat and toxic materials, dispelling wind and dredging orifices.
2.xx Hotel plans to launch a series of healthy special dishes at the same time, with obvious physical fitness effect as a selling point to promote sales to customers;
3.xx Hotel plans to launch the activity of "Taste fragrant zongzi during the Dragon Boat Festival, get rid of illness and keep healthy" in combination with traditional customs.
Verb (abbreviation of verb) activity content
Xx Hotel will set up a display stand at the entrance to make exquisite zongzi and wormwood cakes for publicity and sales. Decorate the facade of the restaurant with sachets and wormwood, and decorate the floor with balloons of various colors; Make exquisite leaflets and posters for distribution and posting, so as to expand the influence and guide guests to spend.
Note: the materials needed for zongzi are provided by the hotel; The whole family wraps zongzi together; Professional chef on-site guidance; Cook zongzi (tableware is provided by the hotel, and family members are responsible for cooking) and eat zongzi. The hotel provides free: taking photos of customers and eating family photos of zongzi.
Sixth, advertising
1, leaflet (made by artist, completed before X)
2, newspaper advertising (by the marketing department is responsible for, in the xx newspaper and evening newspaper to do an advertisement)
3. Poster production (the artist is responsible for the design, and the KT board is used to make a color spray map and stick it on the front of the lobby column, which will be completed before X).
Seven, promote the division of labor
1. Chinese food marketing is mainly responsible for distributing leaflets, and other departments cooperate.
2. Chinese food service desk is responsible for personal reservation.
3. The hotel marketing department is responsible for the reservation of regular customers and agreement customers.
Manager 4.xxx is solely responsible for promotion and reservation.