2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Part 1? In July, hot summer, in such hot weather, both supermarkets and clothing and beverage stores will launch corresponding promotional activities to attract consumers' attention and increase sales. Let's share the promotion theme of July activities, which is suitable for supermarkets.
? Purpose of the activity: In the face of the off-season of summer consumption, in order to maintain and increase sales, we will carry out promotional activities, promote members' consumption and drive other consumers to join members by strengthening the preferential treatment for members, so as to expand the fixed consumption group of our supermarket and promote commodity sales.
? Theme of the event (1): unlimited shopping scenery and constant special offers every day.
? I. Activity Time: August 7-August 9
? Second, the activity content:
? 1. Summer goods are on full-court sale. (1 yuan beer and beverage, mosquito-repellent incense, pesticides, etc.) launch different products for activities from time to time every day.
? 2. Every day, the special price is constant. During the activity, more than 100 kinds of goods are lowered across the board, which impacts again. The low price is absolutely shocking, mainly pushing seasonal goods in summer.
? 3. During the activity, you can enjoy the "shocking" price beer snapping, and the daily supply is limited to 100, and each person is limited to 1 (1 9 bottles).
? Customer service arrangement, for poster recycling and gift and shopping voucher exchange.
? The cashier is arranged, emphasizing the membership discount and the exchange of membership cards.
? Pre-preparation: contact with members for activities, personnel arrangement, poster promotion and production, and statistical preparation of membership cards.
? Activity theme (2): Cool summer feedback (member discount)
? I. Activity Time: August 7-August 9
? Second, the activity content:
? 1. Increase the preferential products of members (except special products), stimulate the sales of goods through the preferential treatment of members, and increase and expand the fixed consumer groups.
? 2. Increase the discount corner for posters. By shopping, you can get gifts at the service desk with the shopping receipt and discount corner, and each person is limited to one, which can improve the efficiency of poster promotion and stimulate some consumers to buy goods in this supermarket.
? 3. Launch a batch of seasonal goods with large quantity at special prices.
? In addition to a good idea, the hotel's Valentine's Day promotion plan should also be executable and operable in order to do a good job in Valentine's Day promotion.
? The activities are as follows:
? 1 lover glass bottle
? A four-star hotel located in Huanshi Road, Guangzhou, held a theme activity called "Lovers' Glass Bottles" on Valentine's Day last year: the hotel provided colored glass bottles, and lovers wrote love words on paper, then stuffed them into bottles, tied them with ribbons and sent them to each other. It is reported that the cost of such marketing activities is low, but the effect is very good.
? 2 fragrant flowers send beauty.
? This year, the hotel held a "Flower World Theme Lover's Night" decorated with roses and flowers. The venue is decorated with more than 300 roses and other decorations to create a romantic and warm dining environment. At that time, there will be singers performing at the dinner table, singing affectionate and intoxicating music for the couple, and the unique saxophone playing and guitar playing will also make people intoxicated. Men can pick roses at will and give them to their lovers when they are at dinner or when they leave. The mark of love will remain in my heart forever.
? 3 black and white dress dinner
? In Beijing, a hotel once held a black-and-white dress dinner, stipulating that men should wear tuxedos, and women should be either white or black, with soft music accompanied by an indoor orchestra. During the dinner, guests either eat buffet or dance. Some experts have analyzed that such a theme banquet is not necessarily the best, but it is better than a single catering promotion.
2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Part 2? Activity purpose
? Every year, the seventh day of the seventh lunar month is a traditional festival of the Han nationality in China, Chinese Valentine's Day, which is called China Valentine's Day. In order to carry forward traditional culture, praise faithful love, and advocate people to celebrate Chinese Valentine's Day, more people will know about Tanabata through a series of public welfare activities such as large-scale love theme culture. At the same time, it aroused the revival tide of China traditional culture festival to some extent.
? Activity form
? The activities are mainly in the form of visiting the garden, and the activity site is divided into interactive area (activity registration, participation in competitions and interactive venues) and leisure area (guests' leisure and merchants' participation).
? institutional framework
? Organizer: Shaanxi Ministry of Education
? Organizer: Shaanxi Hengdewei Exhibition Co., Ltd.
? Co-organizer: Xi 'an Qianqiu Culture Communication Co., Ltd.
? Sponsors: Shaanxi Marriage Registration Association, Xi 'an Love Sea Wedding Company, Metersbonwe Bang Wei Clothing, Shangri-La Hotel, etc.
? Supporting media: Shaanxi TV Station, Xi 'an Evening News, Xi 'an News Network, Qixi Forum, etc.
? I. Theme of the event
? "Qixi Valentine's Day ktv brand-new fashion theme party activities"
? Love Shock Wave Looking for the Goddess in Your Heart
? Second, the activity time
? August xx, xx
? Third, the purpose of the activity
? 1, through this activity, improve the brand appeal of ktv in xx catering and entertainment market;
? 2. Increase the average daily turnover by 80%.
? (After the activity, the finance department will report the activity results to the general manager.)
? Fourth, the concept of activities
? This activity draws lessons from the effective promotion methods in Beijing, Shanghai, Shenzhen, Hangzhou and bars, combines the experience of local entertainment venues, and plans to integrate the Qixi Valentine's Day planning book 20xx in view of the current consumption psychology of men and women in fashionable cities who like to find passion and fresh excitement. The activity adopts the method of making friends on a large scale, and encourages the guests who come to ktv to try to talk to "strangers". By carefully and strictly controlling the procedures of making friends, I believe we can certainly create a cheerful and fresh lifestyle of clubbing (for the specific control method, see the sixth item of the planning case, the first wave of love shock).
? V. Activity methods
? 1, integrate the customer resources of all departments of the company, and release the activity information to the guests in the form of short messages;
? 2, through outdoor advertising, dj station (one ktvdj can be invited), led display screen, private room computer, etc., release the activity information, content (20xx annual wedding planning book) and activity methods to the guests who have recently visited the company;
? 3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
? 4. This activity takes the lobby on the first floor of ktv as the activity center, supplemented by private rooms;
? 5. Any female guest visiting ktv on 16 can get a rose at the bar;
? 6. When you come to the store and open a private room, you will be presented with two chocolates.
? VI. Activities
? Love hits the first wave: "find the goddess in your heart" (to be considered emphatically)
? 1. Campaign slogan: Resolutely talk to strangers;
? (2) The shop designs its own dating cards, male (green) and female (pink); The contents of the dating card are: name (nickname), age, hobbies, work, and requirements for him/her;
? (3), the guest after opening the table/room, namely give the guest a friend card, let the guest to fill in;
? 4. The guest can observe and then entrust the waiter to send the friend card to his/her favorite;
? ⑤ If both parties are interested, they can start dating after communicating with each other through the waiter;
? The second wave of love shock: "Show off yourself, hot mm call-up order" (this plan includes the hall and private room). Our store will arrange a special person to observe the female guests present that night. If we find a young and beautiful girl, we can inform our subordinates to invite her to perform a simple performance on stage at a specific time (the host and performance time will be arranged separately). After the performance, we can get a special cocktail card from our store, and we can get a designated cocktail at the cocktail bar with the wine card (the selection of this activity is made by our store)
? Love hits the third wave: "true confession"
? Ktv can provide lovers who visit ktv on Valentine's Day of Qixi with the opportunity to go to the dj station and express their love loudly. And you can get a champagne (how can you not touch her/him on a special day?)
? The fourth wave of love shock: "romantic passion" (this plan includes hall and private room)
? During the activity period from August 15 to 16, anyone who consumes more than a dozen beers or spends more than 300 will get a lottery ticket at 0: 00 on August16, and so on. Draw the Valentine's Day plan book 20xx on the spot with the raffle ticket.
? First prize: one guest room in Xueguo Hotel, one room per night.
? Romantic decoration and a bottle of champagne;
? Second prize: one for each of the three digital MP4s;
? Third prize: a box of chocolates for ten people.
? (Specific implementation arrangements will be decided separately)
? Seven, the scene layout
? 1, the gate:
? (1) Door window: two billboards indicating the activity information;
? (20xx Valentine's Day Campaign Raiders: ktv invites you to participate in the ktv Qixi Valentine's Day party with your partner, and speak out your love loudly, so that everyone can witness your's love, and together with your sweet love, express their feelings on the spot. )
? ② Door glass: intimate shape and rose pattern;
? ③ Gate: decorated with pink balloons.
? 2. Lobby:
? ① In the center of the lobby, a heart-shaped signature wall is made of wooden boards and surrounded by roses;
? 2, aim at the marble wall of the fence on the second floor of the gate to do spray painting and engraving: Valentine's Day ktv new fashion theme party activities love shock wave to find the goddess in your heart;
? 3. Stair handrails are decorated with red roses;
? 3. Hall:
? 1. dj stage: The front panel is decorated with multicolored roses and carved with foam: "You are my rose and you are my flower";
? (2), the fence around the hall is carved with silver reflective characters.
? Different sizes:
? Tang poetry 1: the umbrella in front of Qiqiao building is sunny, and the crescent moon is mixed with two stars;
? The girls next door are all learning from each other, fighting for the golden pot to give birth to him.
? Tang Poetry 2: on the seventh day of the Seventh-month, in the Palace of Long Life, we told each other secretly in the quiet midnight world.
? I would like to be a lovebird in heaven, and to grow together on the earth, two branches of one tree..
? Song Ci 3: Thin clouds are clever, flying stars spread hatred, and the milky way is dark.
? Countless Tanabata Valentine's Day planning books 20xx planning books.
? Tender as water. Ritual is like a dream, forbearing to take care of the bridge and return home?
? If the two feelings are long-lasting, they are still in the morning and evening.
? ③ The columns in the hall are decorated with roses and heart-shaped patterns.
? 4. Private room:
? (1), each room table placed a rose;
? ② A copy of activity plan and detailed rules shall be placed in each private room.
? VIII. Arrangement of activities
? (1), the planning department according to the general manager's opinion to modify the plan and ready to implement;
? (2) The Marketing Department shall make and install the advertising rack before 13 according to the drawings;
? (3) The hall department and the private room department will take manpower to cooperate with the artist to do the cloth field work on 13;
? (4) The Finance Department shall arrange and distribute raffle tickets and prizes and purchase activity cards;
? ⑤. The dj station in the lobby and the program department will arrange the adjustment of music routes and programs during the activities, and 14 will report the general manager's program list;
? ⑥. The marketing department should contact the advertising space and Xueguo Hotel before 13 to make room and catering arrangements;
? ⑦. The planning department will launch activity advertisements (including outdoor and computer) before 12, and design all kinds of cards;
? ⑧ All departments in our store made overall arrangements, and the rehearsal activity flow was unified on 14.
? Nine, the end
2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Part 3? Dwelling Cafe, a Cozy Corner on Valentine's Day.
? When Valentine's Day flowers travel all over the city, it is a good time for lovers to soak in cafes. Find a warm place, drink a cup of coffee, drink a glass of red wine and eat a soft and sweet cake. How happy it is! The humble abode cafe, located outside the south wall of Weigongcun Road University of Technology, can satisfy this wish of lovers. The cafe is not big, but the house is full of the aroma of coffee and cakes, and it is hard to leave when you smell it. In particular, the "humble abode cake" made by the cafe is the original "Tiramisu", which is the authentic taste that the owner of the cafe specially learned from Germany. From raw materials to production methods, he will never go out of shape and never cut corners. If you want to taste the authentic taste of "Tiramisu", you have to come to "Dwelling House". In addition, they also specially prepared Cozy Valentine's Package and romantic lovers' cocktails for Valentine's Day. Of course, red wine, chocolate and roses were also prepared for lovers. Whether it's a room full of bright sunshine or romantic lights at night, with faint music and strong coffee fragrance, only here is the Cozy Corner where lovers quietly pour out their love stories.
? Tanabata Valentine's Day Promotion Plan 3: Taidides, Sweet Mu Si Cake.
? In order to welcome Valentine's Day, Taidides cake mania's senior foreign pastry chef has carefully introduced several classic Valentine's Day products, including European chocolate Mu Si, honey Mu Si and other heart-shaped cakes; The surface is carefully decorated with flowers made of Swiss chocolate, which represent the deep affection of lovers.
? Hawaiian honey Mu Si cake ingredients, white chocolate flowers bloom on the surface of Mu Si cake, telling you the deep affection between lovers. The strong honey taste in Mu Si cake is like lovers in love, which is inseparable. Beneath the sweet honey is a vanilla cake, and the sandwich of the cake is wrapped with honey Mu Si. Unique Mu Si flavor, in the sweetness of honey, mixed with Hawaiian fruit, when the Hawaiian fruit is chewed, the instant sunny taste spreads between your teeth and cheeks, making you feel comfortable.
? From now until February 13, all the guests who order Taidides Valentine's Day cake during Valentine's Day activities will get 2 pieces of Swiss chocolate candy handmade by the chef. Give away 100 copies every day until stocks last.
2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Chapter 4? Activity time:
? 14th (14: 00 ——16: 30)
? Love me? Can you do it? If you take me to the West Sea, you have to carry me across the lovers' avenue to the lobby.
? Activity rules:
? Set the starting point (starting line) of love at the mountain gate of the hotel, with a distance of more than 700 meters from the mountain gate to the lobby, and set a red carpet with a width of 1.5 meters on the roadside as the track.
? Prize setting:
? After crossing 2 14 meters, the staff at 2 14 meters directs the players to turn three times in the same place, and they can get mysterious gifts without landing; After crossing 520 meters (I love you), the staff directs the contestants to turn around 3 times in the same place, and they can get the couple package if they don't land. Just take the couple into the lobby and get the "deluxe honeymoon room 1 room".
? Activity preparation:
? The staff shall follow up and supervise the rules observed in this section every 100 meter station 1 person, especially the difficult obstacles, and guide the passing vehicles not to stop and block the road. The medical staff is on standby at any time, and the staff prepares water cups to provide pure water and towels to the players.
? Site layout:
? On the ground on the right side of the main road, a red cloth with a width of 1.5 meters is laid as the track, and a `tip' prompting to turn in place and win the prize is posted on the ground 2 14 and 520 meters before the finish line.
2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Chapter 5? Zuoanyuan Cafe, the Meeting of Coffee and Singing
? A cup of coffee with a hundred-year-old fragrance has taken us through the four seasons, and at this moment of Valentine's Day, coffee will also tell about romantic species. Kind of legend.
? Zuoanyuan Cafe, located on the first floor of Block A of Zhongguancun Science and Technology Development Building, specially launched a set meal for two people in 99 yuan on Valentine's Day, including coffee, red wine and dinner, and all customers who come to spend can get coupons for "Le Sheng" KTV. Maybe you can take her/him, find such a quiet corner of the city and have a pleasant and intoxicating festival.
2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) 6? First, the promotion slogan
? Love in August, hold what I love.
? Second, the promotion time
? Xx year x month x day-August 25th (Chinese Valentine's Day)
? Third, the publicity schedule
? Xx year x month x day-August x day (x days)
? Fourth, the promotion theme
? 1, show love properly, and the price reduction is reasonable.
? 2, prepare enough gifts, let love announce the world.
? V. Commodity Promotion
? "Valentine's Day" is a special festival where lovers give gifts. Therefore, commodity promotion should take "sentimental gifts" as the theme, including ornaments, gifts, flowers, boutique series and so on.
? Each store should do a good job in the creative display and highlight the key display of goods to ensure the sales of holiday goods.
? 1, special price of goods
? During Valentine's Day, the overstocked goods in the store will be sorted and classified, and a special price area will be set up. This part of the products can take advantage of this activity to protect their capital and make the consumers feel really affordable.
? 2. Theme display: X month X day-X month X day
? Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there is no kitchen window, the storefront can display a conspicuous position.
? Requirements:
? A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
? B, each store must pack at least X copies of "X sets" for theme display.
2022 Qixi Valentine's Day activity planning scheme (selected 7 articles) Chapter 7? Tanabata is the most romantic day of the year. On this day, infinite tenderness and honey are released, sincere desire and expectation wait for an answer, and the connection between heart and heart collides with the eternal spark of love.
? I. Background of activities
? Tanabata is a typical Chinese Valentine's Day. In recent years, it has become a festival that young people look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. In this way, Qixi Valentine's Day has become the peak of consumption. Many businesses actively seize this opportunity and engage in various activities in order to improve their popularity. We are no exception, and we should also seize this opportunity.
? Second, the theme of the event
? Love is on Qixi-I want to be with you day and night.
? Third, the purpose of the activity
? 1, enrich the live content of the anchor, enhance the entertainment of the live broadcast, and improve the visibility and appreciation of the live broadcast;
? 2. Enhance the initiative and enthusiasm of the anchor, and open a door for the anchor through activities, so that the anchor can spontaneously enhance its connotation in many ways and cultivate its talents;
? 3. Create a benign competition scene in which you chase after each other and flourish among the anchors;
? 4. Thanks to the fans for their long-term support for the anchor.
? Fourth, the activity time
? 20xx, Thursday, August xx, at night19: 00 to 23: 00.
? V. Contents of activities
? 1, activity mode
? This activity is conducted in the form of a draft. The company invited Cool Dog Anchor: xxx, room number: 109 1xxxx as the host and judging guest of this event.
? Company *** 15 anchors participated in this activity, and joined hands with the host guests to show their talents, including but not limited to: song performance, dance, musical instruments, talk shows, etc.
? 2. Activity flow (see annex for details)
? 3. Activity review
? Set up a review team, with brother Jiang as the reviewer.
? The judges evaluated the popularity, talent and performing arts of the anchor respectively.
? 4, review rules and rewards
? This event * * * established 3 awards:
? (1) Best Image Award: The anchor who received the most gifts of "roses" will be rewarded with a photo album;
? (3) Best Talent Award: The anchor who received the most gifts "Destined Tanabata" will be rewarded with a set of Gaoding cosmetics.
? (2) Best Popularity Award: The anchor with the highest PK score in Lian Mai will be rewarded with the live gift "Rose" nine thousand nine hundred and ninety-nine Flower;
? The statistics of the scores of the three awards all include the data of the live broadcast room of the host guests.
? VI. Activity Requirements
? 1, attach great importance to it and carefully organize it: all groups are concentrated and planned in a unified way. This activity is a collective activity, regardless of groups. It is necessary to make overall plans and ask the anchor to actively cooperate to achieve zero mistakes;
? 2. Highlight the theme in various forms: around the main line of Qixi Valentine's Day, reflect the essence of the festival, create an atmosphere, and plan live content with different styles in the activity to increase the entertainment, appreciation and interaction of the activity;
? 3. Strengthen publicity and create an atmosphere: each group must prepare three days in advance and guide the anchor to create a festive atmosphere in the live broadcast room in advance.