1. Model essay on the plan of store celebration activities
1. Theme of activities
"Celebrate the X anniversary with love, give back with gratitude"
You can choose to play emotional cards and launch a series of preferential activities and public welfare activities around the theme of the activities. The former is to increase passenger flow and increase sales; The latter is to establish a good image of enterprises among community residents and win the loyalty of customers.
II. Activities
(1) Free items
1. Free blood sugar and blood pressure measurement.
2. All customers born on the day of the celebration can get 66 yuan vouchers with a copy of their ID cards. The vouchers have no restrictions on the use conditions and can be fully deducted without change.
3. In conjunction with nearby community hospitals, customers can go to the hospital for free physical examination with the invitation letter issued by the pharmacy.
(2) preferential items
1. Discount, you have the final say: during the activity, customers who buy goods in pharmacies can specify a product and enjoy a discount of 8.8%, thus avoiding the phenomenon that discounted drugs are not used by customers, but the drugs used by customers are not discounted, so that customers can really enjoy the benefits.
2. The price is up to you: during the activity, a commonly used medicine is launched every day, and customers can specify the price at will between 1 yuan and 1 yuan.
3. As long as customers enter the store, they will send 5 yuan electronic coins, which can be used in special health care products and medical devices. Electronic coins can be used to arrive in 5 yuan in 2 yuan, 8 yuan in 3 yuan and 12 yuan in 4 yuan ... The validity period of electronic coins is one month, but they are only issued during activities.
(3) Public welfare projects
On the anniversary day, the pharmacy can set up a small stage at the door, and the pharmacy clerk will perform his own entertainment programs, such as songs, dances, sketches, etc., for the lonely elderly in the community, and at the same time, the pharmacy members and community residents should be invited to participate.
3. Publicity and promotion
1. Distribute DM bills to community residents near pharmacies, and design a practical manual to introduce the prevention of some common simple diseases and life reminders.
2. put up posters and banners in prominent positions in various communities to play out the theme of the celebration.
3. The publicity department of public welfare projects should unite with the neighborhood committees nearby.
4. store arches, POP posters, x-stands, ink painting, flag hanging and other publicity as well as radio publicity to create a festive atmosphere from visual and auditory aspects.
5. website publicity.
6. wechat promotion, public platform releases activity information, which is shared by all employees' circle of friends.
7. SMS promotion.
8. Telephone promotion.
IV. Precautions
1. The quantity, placement location and completion time of all materials should be clear, and they should be completed in strict accordance with the time node.
2. The division of labor among personnel is clear and clear, and training is conducted before actual combat.
3. The specific activity flow and arrangement should be as detailed as possible, and can be rehearsed in advance to find problems in time.
4. ensure that the number of products participating in the promotion is sufficient.
5. Strong execution.
2. Model essay on celebration activities
1. Purpose of activities
Celebrate the 13th anniversary of the establishment of xxx Hotel Development Co., Ltd., build a new image of citizen enterprise, improve the reputation of xxx Hotel, and take this opportunity to give back to new and old friends and the hotel celebration activities.
second, the theme of the event
Long sleeves give me thirteen years of tranquility, Zhiyuan, and another day (celebrating the thirteenth anniversary of the past)
third, the event time
May 18th, 2xx-June 18th, 2xx
fourth, the specific content of the event
Activity 1: Zero consumption, big gift
Single table consumption:
2) If you spend more than 3 yuan, you will get: 48 yuan food voucher +2 yuan room voucher+a pair of citizen VIP Poker cards;
3) If you spend more than 5 yuan, you will get: 48 yuan food voucher +2 yuan room voucher+a citizen's exquisite sun umbrella+a citizen's VIP Puke card;
4) If you spend more than 8 yuan, you will get: 68 yuan food voucher +2 yuan room voucher+a citizen's exquisite sun umbrella+a citizen's VIP Puke card.
Activity 2: Citizen Garden, Banquet Paradise (Food for Citizens, Pleasure for Citizens)
1. Restaurant wedding banquet, housewarming banquet, birthday banquet and full moon banquet
1). If the banquet is over 1 tables, give it to 3 yuan as a voucher.
2) If the banquet is over 2 tables, give it to 6 yuan as a voucher.
3) If the banquet is over 3 tables, give it to 9 yuan as a voucher.
2. Join hands with three major wine suppliers, to celebrate the store, * * * to reward guests (providing cheap liquor, beer and drinks in supermarkets)
1), Kouzi cellar: two-star Kouzi cellar and three-star Kouzi cellar to buy one and get one free 2-liter drink.
2), Guan Gong Fang: six-year Guan Gong Fang, boutique Guan Gong Fang buy one and get a 2-liter drink (Pepsi or Sprite).
3) Yellow Crane Tower: Two-star Yellow Crane Tower and three-star Yellow Crane Tower buy one for free. One 5-liter beverage, and the planning scheme "Hotel Celebration Activity Scheme".
activity 3: room discount
1) every guest staying in our store will be given a coupon for 2 yuan restaurant and a VIP poker card.
2), the chess room offers 1 yuan/hour, and 1 yuan is capped.
3). Special room for single room on the fourth floor 7 yuan/room.
Activity 4: Celebrate with the Garden and the Garden hand in hand, and give away your true feelings
1) Give 48 yuan (and so on)+two vouchers for 2 yuan, the guest room of the Garden Store, during May 18th to June 18th.
2) All guests who spend money in Suiyuan Club will be given a pair of VIP Poker cards at each table.
activity 5: public welfare lecture hall for citizens
☆ In order to better serve the VIP customers of citizens, top domestic masters will be invited to give lectures in our store, provide services to citizens and provide courses of interest to everyone.
a. Teacher Si Bada Shao teaches "attractive women" to the teacher;
B, Haitang Chinese medicine beauty teacher teaches "Chinese medicine beauty knowledge";
C, other courses to be determined, such as: Confucian education, three-character classics, Yijing, etc.
3. Model essay on celebration activities
1. Foreword
During the exploration and development of food culture for thousands of years, the hard-working people in China have gradually formed different styles of Guangdong, Shandong, Hunan and Sichuan cuisines and local snacks. Shandong cuisine is the largest cuisine in northern China, with a long history and wide influence. It is an important part of China's food culture. Traditional Shandong cuisine is famous at home and abroad for its salty, fresh, crisp, unique flavor and fine production. When Sichuan and Guangdong cuisines went northward on a large scale and northeast specialty cuisines swarmed into the customs, Shandong cuisine declined and its edge was restrained. At this time, xxx Fish Restaurant stands out in the market fight and becomes one of the representatives of the new Shandong cuisine.
today's catering industry, the development trend can be summarized as follows: rapid development, continuous expansion of scale and continuous prosperity of the market. However, prosperity at the same time means intensified competition. Every day, some restaurants fall down, and more restaurants stand up. However, there are always a few restaurants that gain a foothold in the big waves and continue to grow and develop. In recent years, Weishan Lake Fish Restaurant, as a representative of the new Shandong cuisine, has been standing at the forefront of the catering industry, and "xxx Fish Banquet" has become a famous signboard.
Second, market/enterprise analysis
There is also fierce competition in Jinan's catering market. There are many hotels and restaurants, and foreign cuisines such as Tanyutou, Hotpot City, Ginger Duck and Roasted Hungry Duck are all distributed in Jinan, competing for the limited catering resources in Jinan and impacting the taste and vision of diners.
To be successful, a hotel must meet the following basic conditions:
1. Have its own characteristics.
2. Overall (quality) management.
3. Sufficient market operating funds.
4, innovation, constantly bring forth the old and bring forth the new. These conditions are indispensable, otherwise it will be like a flash in the pan. This is also the reason why many hotels and restaurants have opened their doors and quickly disappeared.
in the past five or six years, the company has made great efforts in the catering industry through its own reproduction, management output and brand output, and at the same time, it has continuously accumulated abundant management, technology and capital. As the representative of southwest Shandong, "xxx Fish Banquet" can not only see the delicacy and delicacy of traditional Shandong cuisine, but also have the luxury and nobility of Confucian cuisine, and feel the freshness and grace of Weishan Lake.
Third, marketing planning
The purpose of catering service is to satisfy customers, and only when customers are satisfied can hotels make profits; To do a good job of quality service, it is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on comprehensive (quality) management, effective incentive mechanism and good corporate culture atmosphere.
It coincides with the 11th anniversary celebration and the arrival of Christmas. We take this opportunity to combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this celebration. Take five stores in Jinan as an example:
1. The purpose of this store celebration is to increase the brand influence of the company and enhance its popularity and reputation; Enhance the company image and increase the competitiveness of enterprises; Strengthen the corporate loyalty and centripetal force of company employees; Improve the service awareness and work enthusiasm of all staff; Show the company's cultural background and further enhance the corporate culture of the group company; Improve the company's sales and increase profits; Lay a good foundation for better development in 2XX.
2. Time of this celebration: 2XX from December 13th to 22nd, 1 days in total. Christmas planning can be done together with the celebration to eliminate the date gap. )
3. Location: five stores in Jinan
4. Participants: all employees of the company, customers who come to eat, etc.
5. Marketing theme: customer satisfaction, employee satisfaction, management improvement and cultural innovation
6. Specific plan planning
(1) sp plan
(1) "Smile. During the celebration, all employees will serve with a smile and be meticulous and patient, so that customers can come on impulse and return with satisfaction, and improve their perceived consumption value.
The plan is as follows:
The stores will hold a mobilization meeting before December 12th; From 13th to 22nd, a "service contest" was held among waiters, and a special section was set up in the lobby. The "Star of Service of the Day" was awarded daily and material prizes were given.
(2) Special price
① Introduce a special dish every day, without repeating the sample every day.
(2) Add some dishes with the customer's order. If the consumption is full in 1 yuan, add 2 cold dishes; Full 2 yuan plus 4 dishes of cold dishes;
③ Discount, which is a magic weapon to rapidly increase sales, is recommended to appropriately discount to stimulate consumption.
(3) Gifts and lucky draw. There are plans to distribute the company's anniversary souvenirs and small gifts to enhance the sense of closeness with guests and expand the publicity. The company's unified printing of some anniversary souvenirs requires small, practical, beautiful and generous, such as signature pens, balloons, lighters, hats, etc., which are distributed according to the table.
Lucky Draw Scheme: Theme-"Fish Banquet, First Prize, Visit Weishan Lake"
All customers who spend more than 15 yuan on that day can participate in the celebration from 13th to 22nd. Each store has two first prizes for "One-day Tour of Weishan Lake", which is organized by the company in a unified way, and the winning customers' accommodation and accommodation are completely free; 11 second prizes, 1 red envelope for the celebration of the prize shop, and cash 1 yuan; 1 third prizes, 1 red envelope for the celebration of the store, and 5 yuan in cash.
iv. internal marketing scheme
internal marketing is a management strategy, the core of which is to develop employees' customer awareness, and to market internal employees before pushing products and services to the external market. This requires two-way communication between employees, employees and enterprises, * * * to enjoy information, and to use effective incentives.
1. Strengthen warmth management within all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, the internal staff marketing will be fixed.
2. essay contest.
internal staff essay: "My choice-XXX Fish House"
Requirements:
(1) The subject matter is about what happened in Weishan Lake Fish House, which can be work experience, feelings, opinions, messages, etc.
(2) the genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.
(3) The deadline is December 2th.
I hope all employees will contribute actively. This essay activity will award a first prize, 2 yuan; 2 second prize, bonus 1 yuan; Five third prizes, 5 yuan. And focus on the exhibition.
3. Cost-saving competition.
through a series of activities, re-educate internal employees and improve their enthusiasm.
v. product marketing plan
1. While promoting traditional catering, we will promote couples' packages, business packages, family packages and filial piety packages. For example, 18 yuan, 28 yuan, 38 yuan, 48 yuan and other packages can be launched for couples.
2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, promote fresh green food; Cooking methods are combined with modern people's consumption fashion to make dishes flavor and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and balance the diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.
3. Autumn and winter are good times for nourishing, so it is suggested to introduce high-grade nutritious and nourishing dishes.
VI. Cultural marketing plan
1. Take the opportunity of celebrating the xx anniversary of the store to publicize the company's corporate culture to consumers and enhance the company's influence among target consumers.
The plan is as follows: During the celebration from 13th to 22nd, a large-scale publicity board will be set up, which will post the company's spiritual slogan, pictures of Weishan Lake, the production process of fish feast, pictures of branches, messages from employees of the company, etc., so that customers can take "eating" as a kind of enjoyment and forget to return.
2. The atmosphere of the store, including lighting, acoustics, posters, pop, etc.
VII. Site layout for the celebration
1. Media used:
Hydrogen balloons, banners, company mascots, large posters, leaflets, display boards, pop (various posters), hostesses, souvenirs, etc.
2. Appearance of the hotel during the celebration:
Hydrogen balloons float in the air with banners.