Market competition research on Master Kong, Tongyi and Jinmailang

Instant noodle market competition research At present, the competition in China's instant noodle market is extremely fierce. Many manufacturers are competing for the Central Plains. Companies are racking their brains to compete for this huge piece of cake in China! Leading instant noodle manufacturers, represented by Master Kong, Jinmailang, Baixiang, Uni-President, and Hualong, have stepped up efforts to launch and promote new products. For example, Hualong launched Dongsanfu instant noodles in the Northeast, and Baixiang launched Dongsanfu instant noodles in the high-end market. 8848 Big Bone King Noodles and Master Kong launched dry noodles last summer. They intend to develop larger market space through differentiated product competitiveness. Data show that my country has become the largest producer and consumer of instant noodles in the world, with an annual output of 49.8 billion packages of instant noodles, accounting for more than 61% of the world's total instant noodles production;

With Master Kong, Jinmailang, Baixiang, The output of the four companies represented by Uni-President accounted for 61.4% of the total output and occupied 72.4% of the market share.

Yao Zhongliang, chairman of Baixiang Food Group, said at the 50th Anniversary Celebration of World Instant Noodles held in Osaka, Japan:

“The noodle culture of 6 billion people on the earth will not change in the next 50 years. , there will be a brilliant achievement.

Currently, the market share of Baixiang instant noodles has reached 14.56%.

Wei Yingzhou, chairman of Master Kong Holdings Co., Ltd., said that in the next 10 years, China’s market share will be 14.56%. There is still a lot of room for development of instant noodles, and Master Kong will continue to work hard to reduce internal consumption and increase value through innovative products. Wu Yiting, general manager of the Food Business Division of Uni-President Enterprise (China) Investment Co., Ltd. said: "Getting rid of price competition and turning to value competition is instant noodles. The key to the healthy development of the industry. In the next step, Uni-President Instant Noodles will work hard to improve basic research on instant noodle ingredients and packaging, innovatively develop instant noodles suitable for consumers, adhere to the quality and safety of instant noodle products, and provide consumers with high-value products. ”

Tingyi Company Introduction: The Group began to produce instant noodles in 1992, and expanded its business to cakes and beverages in 1996; as a leading enterprise in China’s food industry, Tingyi currently has three major product categories of the Group , all have significant market positions in the Chinese food market. According to ACNielsen's December 2009 retail market research report, the survey results showed that the Group's market share in instant noodles, ready-to-drink tea and packaged water sales during this period was 54.6% respectively. %, 48.4% and 19.6%, while maintaining a leading position in the market;