Every year, a large number of functional raw materials and new food and beverage products emerge in the Japanese market, leading the innovation direction of the global functional ingredient market.

In the Japanese market, health foods are mainly divided into three categories: specific health foods, nutritious functional foods and functional labeled foods. Among them, functional labeling food, as the largest category of health food, can make it easier for consumers to choose goods according to their needs; For enterprises, the function of commodities can be conveyed to consumers in a more direct way, making sales easier.

The functional labeling food system was implemented from April, 20 15/day. By February 25th this year, the total number of acceptances (except revocations) had reached 2,504. According to the type of food, it can be divided into processed food (supplement form), such as lutein and collagen powder; Processed foods (non-supplementary forms), such as tea, black vinegar, instant cooked soybeans, etc. And fresh food, such as rice, fresh soybeans and so on.

According to the number of records, GABA, resistant dextrin, EPA·DHA are the top three functional ingredients, while Ginkgo biloba, pueraria lobata isoflavones, Bifidobacterium, theanine, hyaluronic acid, lutein and glucosamine hydrochloride are the top ten.