it's true. Jovan caviar shampoo is a high-end shampoo, which uses caviar essence to nourish scalp and hair, making hair more supple and smooth. Formal products approved by National Medical Products Administration have a formal approval number, which can be inquired in official website, National Medical Products Administration. At the same time, Jovan caviar shampoo also has the SGS test report of the European Union, which is recognized as an authoritative testing institution in the world. Its products have passed the testing certification of 28 countries in the European Union, and it is the only caviar shampoo certified by the European Union in the world. So Jovan caviar shampoo is real.