Yiwu has become the city with the densest luxury cars. The rich second generation 10 bought 33 luxury cars. April 0, 20091Sunday 07:3 1 Today Morning Post.
Which city in China has the highest density of luxury cars? Not Beijing, not Shanghai, not Guangzhou. If you have been to Yiwu, you will definitely say that this city belongs to Yiwu. As a county-level city, Yiwu has created many "samples" for China's economy. In China automobile market, Yiwu also plays an important role and has created many miracles.
Standing on the streets of Yiwu, you will find BMW, Mercedes-Benz, Porsche and Audi everywhere. If you wait patiently for a few more minutes, you will see the top luxury cars with 10 million yuan, such as Rolls-Royce, Bentley, Maibakh, Ferrari and Lamborghini. Even in the suburbs of Yiwu, just find a village and maybe you can drive a mighty BMW or Mercedes-Benz team.
Haohua automobile repair shop
It is normal for Yiwu cards to get together.
Some people say that there are more BMW cars on the streets of Yiwu than bicycles. Although this metaphor is a bit exaggerated, it is true that BMW cars in Yiwu are all over the streets.
"When it sells the most, it is 600 vehicles a year, accounting for 40% of the total sales of our store." Cai Xiang, deputy general manager of Jinhu Electromechanical, the earliest BMW 4S store in Hangzhou, told reporters that Yiwu had not opened a BMW 4S store a few years ago, and all Yiwu people went to Hangzhou to buy a car. Many buyers began to be extravagant, from looking at the car to placing an order without blinking. Every year around the Spring Festival, Yiwu people drive their cars to Hangzhou for maintenance in droves, almost bursting the maintenance workshop. When there is a long queue during the peak maintenance period, they will stay in the hotel and wait, sometimes for a week.
In 2007, Yiwu BMW 4S store opened. This incident caused a sensation in the whole country, because it is the only BMW 4S store in county-level cities in China. At the opening ceremony, the president of BMW China personally went to the site, and not many BMW 4S stores could win such an honor. Now, the annual sales volume of BMW in Yiwu has steadily reached more than 1000, and the ownership has reached about 6,000-it is not difficult to understand that BMW cars can be seen everywhere in Yiwu.
In addition to BMW, other brands of luxury car 4S in stores in Hangzhou, Shanghai and other places will often hang Yiwu licenses and hear Yiwu accents. For example, the Porsche Center in Hangzhou, where Yiwu people are frequent visitors.
"Once I was walking on Worker's West Road, 10 minutes, seven Porsche Cayennes passed by. As for Audi, it is not surprising that it is as common as' Little Modern'. " A Yiwu netizen left such a message on the auto forum.
Rich second generation luxury car collector
10 Buy 33 luxury cars.
How much is the most expensive car in Yiwu? Some people say it's a Bentley with a price of more than 6,543,800 yuan, while others say it's a Rolls Royce with a price of 6,543,800 yuan. However, what is certain is that there are dozens of luxury cars worth more than 10 million yuan in Yiwu at present, and only Rolls-Royce has 13 cars, exceeding the sum of Guangdong Province.
When it comes to who bought the most luxury cars, the reporter got a very clear answer. He is a rich second generation of a local real estate company, surnamed Wang, less than 30 years old. In less than 10 years, he bought 33 luxury cars with a total value of more than 50 million yuan. At the most frequent time, he had to change four or five cars a year, so he became a guest of many luxury car 4S shops in Hangzhou. "BMW and Mercedes-Benz have bought almost all models, and they will buy whatever is newly listed. Visiting his garage is more informative than visiting the motor city. Among the 33 luxury cars, there are two Hummers, most recently a Mercedes-Benz. " Mr. Yu, an industry insider in Yiwu, told reporters that after buying a new car, the rich second generation will usually drive for a while, stay if they like it, and send it to their father's company as a company car if they don't like it. In terms of quantity, Mr. Wang is a well-deserved king of Yiwu cars.
"People like him are just a case in Yiwu. However, the mentality of changing a car for a year or two and not buying a luxury car is widespread. " Yu Xiansheng said. Mr. Yu, who ran the clothing business in his early years, was a quiet person, but when he saw that almost all the people around him were driving luxury cars, he could not resist the invisible pressure. Now, Mr. Yu drives a Porsche Cayenne and his wife drives a Mercedes-Benz SUV. Even so, compared with friends around them, their cars still look a little shabby.
In fact, in addition to business needs, a new generation of consumer groups who pursue individuality and are keen on automobile sports have quietly formed in Yiwu. Car rally and other car races have a good mass base in Yiwu (including Wuyi and Dongyang). Last year, Yiwu's rally team also went to the Asia-Pacific rally. At present, there are hundreds of rally teams in Yiwu with more than 10. Spend hundreds of thousands of yuan to buy a Subaru, but the cost of modification is often as high as one million yuan-such a group of car owners have become an emerging force in Yiwu auto market.
Wearing an 8 license plate is tacky.
357 into a good card standard
In addition to the instinctive pursuit of luxury cars, Yiwu people's pursuit of license plate numbers is also obvious.
Standing on the streets of Yiwu, you will find the license plate number of luxury cars, sometimes more eye-catching than the car itself. There are license plates with tail numbers 666 and 888 everywhere. As the saying goes, a good horse with a good saddle and a good car naturally need a good name to match.
"A few years ago, most Yiwu people liked numbers like 666 and 888 in Europe (parameter configuration gallery). Nowadays, many people think that such numbers are too many, too ordinary and too inconspicuous to be overwhelmed, so numbers ending in 3, 5 and 7 are more popular. " A Yiwu car owner told reporters that Yiwu people are willing to buy luxury cars, and of course they are willing to spend money to buy good licenses, but now the standards for good licenses have quietly changed.
Just last year, a license auction in Yiwu became a sensational news. A license plate with the highest value of 1 000 yuan and the tail number of 777, which was originally unattended, actually sold for a high price of 270,000 yuan. At the auction site, two people kept placarding, and the amount soared from the reserve price of 3,000 yuan. The two people who participated in the bidding were drivers of two bosses, one was Lincoln and the other was Porsche, and finally Porsche won. In fact, these two bosses are very good friends. After meeting, one of them boasted that he had invested a huge sum of money to buy a license plate, only then did he know that they had performed an "own goal" together.
Is it worth spending tens or even hundreds of thousands to buy a license plate number? Yiwu people will say that money is not a problem, but whether they like it or not.
Analects of consumption
There is always a power.
Surprise you.
Yiwu auto market is very strong and amazing. Almost every once in a while, something surprises you, and many people are deeply touched by it.
Yiwu has a population of more than 700,000, and the number of cars has reached 6.5438+0.3 million, of which more than 85% are private cars. As early as two years ago, 2/5 families in Yiwu owned private cars. By the end of last year, the number of cars owned by every 100 families in cities and towns had just exceeded 15.
The magic of Yiwu auto market lies not only in the high per capita car ownership, but also in the consumption power of super luxury cars. Yiwu people spend a lot of money, which makes many ordinary consumers far behind. Of course, we have no intention to praise or criticize this consumption pattern. The commodities at the top of the pyramid have their fixed consumer groups, which is the market economy.
"Thanks to the active local private economy, the characteristics of Yiwu automobile market are very obvious." Director He of Yiwu Vehicle Management Office believes that the economic strength of Yiwu people supports the luxury car market in Yiwu, which is a normal economic phenomenon. Luxury car consumers are mainly private enterprise owners and individual owners, and they don't need to deliberately hide their wealth. From 2005 to 2007, luxury cars in Yiwu developed most rapidly. Since last year, the growth rate of luxury cars in Yiwu has slowed down, but at present, the number of luxury cars is still far ahead of other county-level cities in the country, even far beyond a province in the central and western regions. The automobile market is the most vivid landscape that highlights Yiwu's economy.
Of course, some existing data can't fully show the huge luxury car market in Yiwu. Many Yiwu people do business in other places, buy luxury cars in other places and get license plates in other places. Yiwu has become a unique phenomenon in China automobile market.