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What changes do you think have taken place in Haidilao in recent years and in the past?
In this era when the per capita hot pot price is sixty or seventy yuan, Haidilao has sold one or two hundred yuan, but in the past few years, the most important thing for Haidilao is word of mouth, so even if the price is high, it has gained the love of many consumers. But nowadays, the practice of fishing in the sea is chilling again and again. As far as this Jerry-building incident is concerned, a hairy-bellied 72 yuan doesn't weigh much, and as a result, it was found by consumers that it was short of weight.

The specification of this beef tripe label is 200g, but the customer only gets138g, which is a whole difference of 62g. What kind of beef tripe is it, and the water can evaporate nearly 1/3 in a short time? Or has this hairy belly been left for a long time, which leads to so much water evaporation? Besides, the dishes in a hot pot restaurant don't need extra complicated processing procedures at all, they just need to be cleaned, cut and loaded. Such a simple thing can go wrong. What does Haidilao talk about? Anyway, no matter how to explain it, it doesn't make sense and consumers won't accept it.

The price of Haidilao itself is much higher than that of ordinary hot pot restaurants. Since everyone spends more money, the requirements are naturally higher. How can we tolerate such obvious shortcomings? Is it challenging consumers' bottom line that they still want to take bonus hunter from consumers after making so much money? Haidilao's attitude in dealing with this matter is also irritating. When the problem appears, it does not solve the problem, but blames it on storage and mistakes. After attracting heated discussion from public opinion, Haidilao tries to shift everyone's attention to the amount of 20,000 yuan claimed by consumers. With such an attitude, how can consumers choose trust?

The revenue situation of Haidilao is getting worse and worse. At this time, in order to recover losses, Haidilao chooses to make money from consumers.

After eating, everyone obviously felt that the price of vegetables in Haidilao had risen a lot. Haidilao's half of Maoxuewang rose by 7 pieces, and the average potato chip after the price increase was 1 piece 5. Usually, selling a bowl of rice for one or two yuan outside actually costs seven yuan a bowl in Haidilao, and the small crispy meat directly rose from 26 yuan to 44 yuan.

After this series of events, consumers' impression of Haidilao is getting worse and worse. Nowadays, fewer and fewer people praise the good service of Haidilao, and more and more people complain that it is expensive. Many consumers say that Haidilao has long been the first choice for eating hot pot.