To put it bluntly, a sense of value and high quality means being able to “package” and exceeding consumer expectations. 1. Tell consumers that the “bargains” you sell are not low-end.

As can be seen from Zhong Xuegao’s official flagship store, the current product flavors include velvet cocoa, Laoshu North matcha, light milk, stuffed red and hand-cooked jasmine, Ghana black gold and other flavors. The name has a sense of luxury.

In terms of product raw materials, Zhong Xuegao focuses on zero additives, low sugar, and low fat, and the taste will not be too sweet. Similarly, new tea drinks that sell a cup of products for more than 20 yuan will also display concepts such as XX brand milk and tea from Taiwan on the bar.

Before this, Naixue also sold domineering golden kiwi fruit for 32 yuan/cup, domineering cherries for 33 yuan, domineering two-pound mangosteen for 58 yuan/cup, and domineering mangosteen for 48 yuan/cup. Durian King and the domineering Musang King priced at RMB 88/cup. Golden kiwi fruit and Musang King durian are both “high-end products” among fruits.

Cherry and other fruits themselves give people a sense of high-end, the picture comes from @Nayuki’s tea Nayuki

The watermelon products launched by Lele Tea and Youcha use high-quality products With good Kirin melons, people who often eat melons can immediately get a sense of value - the raw materials are used to express "goodness" and make consumers feel that they are worth it.

2. You can see at a glance that expensive products have high added value.

Good raw materials are connotations. It has been repeatedly emphasized that a large number of communication channels and energy are needed. The more direct way is to "make it".

The cup packaging of Naixue’s tea and two durian drinks are equipped with a small crown. HiTea's meaty melons are filled with aloe vera granules and crispy popsicles, while LeLeTea's watermelon cheese is filled with nectar to increase the chewiness, which is a reflection of value.

The raw materials and external packaging reflect the sense of value

The 700cc kumquat lemon product specifically does not filter lemon seeds. Founder Wang Guanhuai said that the purpose is to make customers feel "real materials".

The tea-colored milk tea product has a lower milk tea volume of less than 500ml, which is less than the normal milk tea capacity. But the top layer is made of cream and chopped nuts, which is layered and rich, which will only make consumers feel that it is not enough.

The latest Liuli product launched by Cha Yan Yuese is its rare fruit tea. It is priced at 17 yuan, which is more expensive than the signature product.

We thought about it for a long time before putting it on the shelves, and finally showed our sincerity: put a whole Sunkist lemon in a cup of lemon tea. It is understood that the cost of a single lemon is 5 yuan. Even if consumers don’t know it, they will understand it when they see lemons.