Fan economy refers to the business income-generating behavior based on the relationship between fans and followers, and it is a business operation mode to obtain economic and social benefits by enhancing user stickiness and obtaining word-of-mouth marketing

Previously, the followers were mostly stars, idols and celebrities in the industry, etc., for example, fans in the music industry purchased the albums of the singers, the tickets of the concerts and the goods favored or endorsed by the stars. like or endorsed goods, etc.

Now, the Internet has broken through the boundaries of time and space, and the fan economy has been broadly applied to many fields such as culture and entertainment, sales of goods, and provision of services

Businesses, with the help of certain platforms, gather their circle of friends and fans through a certain point of interest, and provide diversified and personalized goods and services to the fan users, which will ultimately be converted into consumption and achieve Profit