2. Why do some chefs use Zhongba soy sauce for Sichuan cuisine? My friend is a condiment wholesaler. He often goes there to play and often watches him bask in his circle of friends. He said that the quality of the middle dam is relatively good and stable. Chefs are often invited to guide the tour, which may be the reason.
Here is a brief introduction of their company, hoping to help stew! !
There are profound and unique historical reasons for using Zhongba to make Sichuan cuisine: food is in China and taste is in Sichuan. The long history of Zhongba soy sauce can be traced back to 1828, the "Qingxiangyuan Sauce Garden" in Zhongba ancient town in northern Sichuan. It used to be a tribute during Daoguang period, and it is a famous specialty in Sichuan, ranking first among the "eight treasures of Sichuan cuisine" seasonings. Evidence 1: According to the article "The Fracture of the Development History of Sichuan Cuisine and Its Background", "The high-grade soy sauce such as Zhongba Tricholoma Sauce, which appeared in the late Qing Dynasty, is an indispensable seasoning for modern high-grade Sichuan Cuisine." 1962, Zhongba soy sauce was rated as "Sichuan traditional famous condiment"; 1985, in the chronicle of China famous encyclopedia; In the same year, he was selected into China Tut Dictionary of Famous Products. Evidence 2: Zhongba soy sauce was praised as "Zhongba soy sauce, the soul of Sichuan cuisine" by the late China cooking master and China Sichuan cuisine master, Mr. Shi Zhengliang. Therefore, when many classic Sichuan dishes became famous all over the world, Zhongba soy sauce produced by Qing Xiang Garden, a time-honored Chinese brand, was used as the standard seasoning, and Zhongba soy sauce was already famous before many brands in the same industry were founded. Although the quality of coastal soy sauce is good, their soy sauce is too rich in sugar and sweetness to meet the cooking needs of Chinese mainland.
Qingxiangyuan Company is an old brand in China, a well-known trademark in China and a geographical indication product in China. Don't worry, it is the middle dam of Sichuan cuisine!
"Zhongba is Sichuan cuisine" is determined by the unique traditional technology and quality of Zhongba soy sauce: the geographical location of Zhongba forms natural beneficial microbial flora with its unique temperature, humidity and water quality, and the traditional high-salt natural fermentation and sun exposure 180 days or more are adopted to fully restore the aroma and taste of fermented soybeans and other raw materials. Evidence 1: Zhongba soy sauce was praised as one of the authentic "four flavors of Sichuan cuisine" by Wang Lan Minglu, the chef of Sichuan cuisine. Lanming Road is also the company's image and technical spokesperson, guiding the company's product production. Evidence 2: The traditional craft of mushroom sauce in Zhongba is an intangible cultural heritage. Qingxiangyuan took this as the core project when it built the China Sauce Culture Sightseeing Park. In the park, the "Qingxiangyuan Sauce Garden Ancient Workshop" was specially restored and rebuilt, and the traditional techniques of natural fermentation and sun drying of Zhongba soy sauce were preserved and inherited.
"Zhongba is Sichuan cuisine" is determined by the product characteristics and uses: the main product of Zhongba soy sauce is Zhongba Tricholoma soy sauce, which contains a variety of umami substances, so the first feature of Zhongba Tricholoma soy sauce is fresh; The fermentation process of Zhongba soy sauce is a natural fermentation process of at least 180 days, and the fermentation period is long, so the second characteristic of Zhongba Tricholoma soy sauce is rich in flavor substances, which is consistent with the rich compound flavor of Sichuan cuisine. The sauce is rich in flavor, bright in color and thick in taste, which accords with the emphasis of Sichuan cuisine on "color, fragrance, taste, shape and container" and is different from the soy sauce fermented by other enterprises in the industry. Very suitable for cooking typical dishes in Sichuan cuisine: braised pork, Dongpo elbow, Sichuan-style pork, boiled pork, Kung Pao diced pork, fish-flavored shredded pork and so on.
Zhongba soy sauce is a good soy sauce for making authentic Sichuan cuisine. Zhongba soy sauce has a complete range. Among them, Zhongba Tricholoma sauce is the representative product and high-end product of Qingxiangyuan Company. It is a high-grade soy sauce that does not add food additives such as monosodium glutamate, preservatives and pigments, and exceeds the national standard. Original and natural, suitable for "naked cooking" in the catering industry.
The main uses of Zhongba soy sauce are: Zhongba Tricholoma Head Fresh Soy Sauce, Tricholoma Mushroom Fresh Soy Sauce and Silver Label Fresh Soy Sauce. It is used in Sichuan cuisine to enhance the natural flavor, and is also widely used in dipping soup, cooking soup, snacks, pasta, stir-fry and other seasonings, such as classic Sichuan cuisine cold white meat, garlic cucumber, northern Sichuan bean jelly and so on. Sichuan cuisine is stewed with all kinds of soy sauce from Zhongba, which is delicious. Such as the classic Sichuan braised pork, Dongpo elbow, sweet and sour pork ribs, salted meat and so on. Sichuan snacks, croton soy sauce, sauce-flavored soy sauce, fresh noodles and other Sichuan snacks. , enhance the taste, fresh and delicious, boiled, stewed, dipped in water, cold salad, such as classic Sichuan cooked meat, Mapo tofu, fish-flavored shredded pork and so on.
3. The development course of Zhongba Soy Sauce is 193 1 year. Qing Xiang Garden was renamed as "Jingcheng Soy Sauce Garden" in order to keep improving and operate in good faith.
1932, in order to open up the export market, Jingcheng Sauce Garden set up a point in Shuijing Lane, Sanpaifang, Chongqing, and entrusted Zhongba Wooden Boat Industry to sell directly to Chongqing from Fujiang. After being bought by major restaurants and consumers, it is famous in the mountain city. And sold along the Yangtze River to Wuhan, Nanjing and Shanghai.
1935, Sichuan Highway Bureau set up a bus station in Zhongba, which drove from Chengdu to Jiangyou (now Wudu Town, jiangyou city) every day, which brought favorable conditions for the export of soy sauce in Zhongba. Most travelers regard the mushroom sauce in Zhongba as a condiment for relatives and friends, which is deeply loved by customers in Chengdu. Zhonglaihe Tea House in Shangdong Street, Chengdu, took the lead in selling a basket of medium-eight-mouth mushroom soy sauce, and then expanded its wholesale and retail business.
In succession, restaurants such as Zhong Guangwu, Zitongqiao Street, Tang, Yanshikou Umbrella Shop, Yao, Changshun, Zhong Dumplings and Qiufozi came to Zhongba to purchase, which made Zhongba Tricholoma sauce-like. 194 1 War of Resistance against Japanese Aggression has entered a tense stage, and it is very difficult for young people to find jobs. College graduates all feel the adventure world.
At that time, some students in Zhangjiang (Jiangyou County and Zhangming County, now merged into jiangyou city) were forced by the unemployment crisis; In order to explore the road of self-employment, we decided to open a "Huaxi Specialty Firm" in Citang Street, Chengdu, and open a market in Chengdu with the mushroom sauce in Zhongba as the main commodity. On the opening day of the bank, reporters from Chengdu newspapers went to interview, and Xinxin News published news reports. "Huaxi Specialty Store" became the first Zhongba soy sauce direct store in Chengdu, which was unanimously recognized as a seasoning treasure by major restaurants and consumers and was widely welcomed.
In order to meet the needs of consumers, Zhongba Soy Sauce set up a Chengdu branch in Shuncheng Street, Shangxi, Chengdu on 1945 to carry out wholesale and retail, which was in short supply. Later, Jiangyou people Tang Zuzhang, Wang Eqiu, Zhang Zizhong, Guo and others successively set up five retail outlets specializing in the distribution of Zhongba soy sauce in Pifang Street, Xiyu West Street, Duncaohu Street and Gulou Street.
After baoji-chengdu railway was opened to traffic, people from both inside and outside the province wrote to buy it. In the 1950s, the gold-lettered signboard of "Zhongba Soy Sauce" was hung on the West Chang 'an Avenue in Beijing, which was sold in specialized stores. Beijing Soy Sauce Garden 1956 was a public-private partnership, and 1958 was changed into a state-owned Jiangyou winery.
Enterprises always adhere to the traditional brewing technology of pure grain brewing and natural sun exposure, and the sales volume has soared. 1962 Zhongba soy sauce was rated as "Sichuan traditional famous condiment" by Sichuan Provincial Department of Commerce, and was purchased by Sichuan Vegetable Company and sold to major cities in China.
From 65438 to 0978, Zhongba soy sauce was exported to Canada and Southeast Asia, and also entered the European and American markets with Sichuan cuisine. 1985 was recognized by China food magazine and included in the history of China famous food encyclopedia; In the same year, recommended by Sichuan Economic Commission and approved by the State Planning Commission, it was selected into the Dictionary of Famous Native Products in China.
1989 won the provincial and ministerial level excellent title. 1997 was awarded the title of "China Famous Food Product" by China Food Industry Association.
1999, which was rated as "China Time-honored Brand" by the Ministry of Internal Trade. After three centuries of tempering, "Zhongba Soy Sauce" has grown healthily under the care and care of consumers, and she will dedicate more healthy and delicious products to consumers.
4. "Qingxiangyuan-Zhongba Soy Sauce" produced by Sichuan Qingxiangyuan Seasoning Co., Ltd. was jointly rated as "Top Ten Seasonings of Sichuan Cuisine in China" by China Hotel Association, China Catering Association and China Cuisine Association. Minister Gao told reporters with a full face of joy: good is always good, and good things should be shared by the whole world!
5. The Status of Zhongba Soy Sauce Enterprise With the concerted efforts of several generations of Qi Xin, Qingxiangyuan has become the largest soy sauce producer in Sichuan Province after the transformation and reform of private, state-owned and joint-stock companies, ranking first in Sichuan and Chongqing in terms of production, sales and brand influence for many years. The company has passed three certifications: ISO900 1, HACCP(ISO22000) and ISO 1400 1. Among them, Zhongba brand is well-known at home and abroad. Zhongba soy sauce has been rated as "China Famous Food" and "China Native Product", and has successively won honors such as "China Time-honored Brand", "Top 50 Seasoning Brands in China", "Sichuan Famous Brand Product" and "Sichuan Famous Trademark". It is the first enterprise in the soy sauce industry in China to obtain "China Geographical Indications Protection Product".
In recent years, the company has entered a stage of rapid development, and its scale and sales performance have improved rapidly. In order to meet the needs of development and make the brand bigger and stronger, the company invested 400 million yuan to build a new production base "Qingxiangyuan 200,000 tons of green food industrial park". 20 1 1 started construction in an all-round way and is expected to be put into use within two years.
Adhering to the business philosophy of "Let health be passed down from generation to generation", Qing Xiang Garden will, as always, bring more and better health products to thousands of families, create happiness with you, me and him, and make life full of flavor.
Current general manager and legal representative: Deng Xiao.
Company Address: No.208, Desheng South Road, jiangyou city, Sichuan (South Section of Li Bai Avenue).
6. Guo, the spokesperson of Zhongba Soy Sauce, signed a grand contract with the movie star Mr. Guo to become the image spokesperson of Qingxiang Garden in Beijing. With a history of 180 years, Zhongba soy sauce, a time-honored Chinese brand, has become the most influential condiment brand in Sichuan and Chongqing, and one of the few well-known food brand products in Sichuan, and has formed a good reputation among consumers all over the country. Qingxiangyuan condiment has always advocated the concept of "salty and healthy life", attached importance to product quality and company brand image, and was very careful in selecting spokespersons.
The person in charge of Qing Xiang Garden said that the healthy concept of garden condiments will complement Guo's cordial image of loving life, which is the icing on the cake. I believe this beautiful image will be more deeply rooted in the hearts of the people of the whole country. (Huaxi Dushi Bao reporter Yang Hang)