The brand role of Michelle Ice City is an ice king wearing a crown, an ice cream scepter and a red cloak. He only loves ice cream and tea all his life. He is the lifelong spokesperson of Mixue Ice City, the sweet messenger of Mixue Ice City, and brings sweetness and happiness to customers on behalf of Mixue Ice City.

The logo of Mi Xue Bing Cheng not only continues the brand concept of Mi Xue Bing Cheng relying on ice cream, but also continues the spirit of happiness and sweetness in the logo image, which is also the core of the brand values of Mi Xue Bing Cheng.

Why can such a snow king with a scepter and a crown now become the spokesperson of Honey Snow Ice City? Because from his image, he is more like a guard, harvesting his favorite brand with his firm belief, which is the representative of Mi Xue Ice City Ice and Tea.

Extended data:

Mixue Ice City is a chain organization focusing on fresh ice cream tea. Mixue Ice City is committed to creating a brand-new chain form, integrating high quality and low price with health and freshness, and providing consumers with special products.

While creating enterprise value, Mi Xue Bing Cheng never forgets the initial intention of "helping entrepreneurs find jobs" and environmental awareness, and creates more social values and responsibilities. Honey Snow Ice City comes from more friends who are committed to realizing their personal values and working together to create a better future.

It has a group of professional teams, and the team regularly sends special personnel to understand the development trend of the market. Combined with regional localization, we will develop new products suitable for the public, accurately grasp the market trend, develop mature products, and ensure that all franchise stores under Mi Xue Bing Cheng regularly launch new products and always lead the market.

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