From ancient times to the present, the heads of great men will be printed on both domestic and foreign currencies, and most of them are side faces.
When you "read countless coins", you may not be able to recall which characters are printed in which currency, but only their common features: side face, hair and facial features. This is the origin of the portrait on the Logo of Xicha. And this person, there is no specific character symbol. TA can be a boy or a girl with short hair. It is not specific to what kind of person, but what TA extracts is human sexuality. We hope that when everyone sees this Logo, they will see themselves, which will cause * * *.
Of course, brand building can be formed not only by a Logo, a product, or a certain point.
A new brand, if only a little better than others, is not enough. You have to have a "comparative advantage" over the same industry to make consumers give up their original sense of security and accept a new brand again.
Until today, Xicha still maintains the habit of collecting consumer feedback every day and constantly improving its products.
Therefore, we continue to plunge into product research and development, go online to see all consumer comments and feedback, and look at Weibo and public comments. If our brand data base is not enough, we will search other brands to find consumers' needs and pain points.
Half a year later, the cheese tea was launched for the first time, and the product was a great success, and the stores began to queue up, which also opened the road to development.