Wo word brand Taoxiangcun is a trademark held by Beijing Taoxiangcun Food Limited Liability Company, which is the first enterprise to restore the name of Taoxiangcun in Beijing. In 1905, Taoxiangcun applied to the Ministry of Commerce of the Qing Dynasty for registration, and in 1925, it applied to the Ministry of Agriculture and Commerce of the Republic of China for a license to register Taoxiangcun's trade name, indicating the trademark of Wo character. After the establishment of New China, Suzhou Taoxiangcun reapplied for the trademark of Wo character on the basis of the original trademark.