In fact, in Guangzhou, the closure of a restaurant is not worth making a fuss about. However, the Staff Sergeant Zhai Su Restaurant, who once became the representative of Guangzhou Su Restaurant, also fell down, which proved the jargon that Su Restaurant is not easy to operate.

Vegetarianism is on the rise all over the world. People choose pure, healthy and natural vegetarian food one after another, which has become a global food fashion. One tenth of the American population and one sixth of the British people have become or are becoming vegetarians. There are 1 million vegetarians in Taiwan Province. But in Guangzhou, the situation is not optimistic. The collapse of the Staff Sergeant vegetarian restaurant reflects the following two embarrassing situations faced by Guangzhou vegetarian restaurant:

First, the market positioning is not accurate

The market is limited to Buddhists. Vegetarian restaurants in Guangzhou are basically full of Buddhist culture, but Buddhists are only a part of the vegetarian population. Nowadays, vegetarians are not necessarily Buddhists. They become vegetarians not only because of their own health, but also for the health of the earth, in order not to affect the survival of other species, so that more people have a free and calm living space. Therefore, vegetarian restaurants firmly lock their business strategy in Buddhists, which greatly limits the scope of their consumer groups.

The price of vegetarian food is generally high. The decoration standard of restaurants is relatively high. In addition, most vegetarian dishes are handmade, and the labor cost is high, which greatly increases the price of dishes. Therefore, the price of vegetarian restaurants is at least more expensive than that of ordinary restaurants 10%~30%. Nowadays, the diet is more and more socialized, and more and more consumers walk out of the family kitchen. For some vegetarian friends, it is inconvenient to eat when they are away on business. Generally, restaurants are unwilling to go and the price of vegetarian restaurants cannot afford it. Nowadays, more and more people are vegetarians, and in the long run, such embarrassing things will become more and more common. For those customers who treat with public funds, the atmosphere of the vegetarian restaurant is incompatible with its requirements, which keeps some people with consumption potential away.

Second, vegetarian restaurants are fragmented and failed to set off a vegetarian tide in Guangzhou.

Guangzhou is known as the "city of food", and the taste buds of Guangzhou people have been spoiled by chefs. If there is no delicacies or seafood on the table, they will not be able to impress their appetite. Vegetarianism-in the eyes of Guangzhou people-seems to be synonymous with "poverty". How can we reverse this situation? Obviously, it is impossible to rely on one or two vegetarian restaurants alone. The vegetarian tide in Britain is also formed by a group of groups, enterprises and individuals who are interested in promoting vegetarianism through unremitting efforts.

Cold lips lead to tooth death. There is indeed a competitive relationship between vegetarian restaurants in Guangzhou. However, if vegetarianism fails to rise in Guangzhou, the existence of vegetarian restaurants will become a problem, let alone development. Only when all vegetarian restaurants are United, through a series of commercial operations and promotion, can vegetarian food become a common practice in Guangzhou, which is the only way for vegetarian restaurants in the future. Just as the competition among basketball teams in the United States is fierce, only when * * * forms the NBA can basketball form a trend in the United States and even the whole world, and it has also made teams like Lakers, Spurs and Rockets.

This problem is indeed a bit frightening, but it is also a problem that all vegetarian restaurant operators have to ponder. Staff Sgt. Zhai was once called "the most exquisite decoration" and "the most authentic cuisine", but it is such a vegetarian restaurant with many auras, which also declined with applause from customers until it closed down ... What makes people think more is: Where can I eat the most authentic vegetarian dishes in the future? Will the vegetarian restaurant in Guangzhou take the road of sergeant Zhai? Can the vegetarian tide rise in Guangzhou?