The second step, menu design, personal understanding, menu design about the machine important user experience, if the user points into your store, spent a long time did not find the dishes they want, then, directly lost a customer, so that slowly go on and on. Store chronic death! So the design of the menu is very important
dish selection
Insight into the user's needs + in line with the positioning of the store + horse racing system continues to iterate
takeaway dish selection of 2 to 2 do not
2 to be, the soup is rich and suitable for a long time to put the dishes, is not easy to change the taste of the product
2 do not, is not conducive to the packing of dishes, easy to get out of the water, the fruits and vegetables, discoloration
2 to not, is not conducive to the packing of dishes, easy to get out of water, discolored
Description
Grassroots basic version: a simple description of the ingredients used, labeling the dish portion
Gorgeous advanced version: the use of taste vocabulary, describing the method of preparation of the dish, with nutritional, calorie information, explaining the customer may misunderstand the information
Perfect advanced version: the negotiation of the use of the special ground Oreo, the special source of the ingredients, and other information, writing the The right people for the dish, the story behind the dish
Sort by category
Hot+Discount+Signature Dishes+Category A+Category B+Category C+Snacks+Drinks+Store Info
Hot+Discount+Flavors+Sets+Appliances+Specialties+Specialty+Specialties+Specialty+Spices+Specialty+Info+Shop Information
Hot+Discount+Scene A+Scene B+Scene C+Scene C+Drinks+Store Information
Hot+Discount+Set+Singles+Snacks+Drinks+Store Info
Hot+Discount+Full+Size Zone+Staples+Drinks+Store Info
Category-based Large and Full Restaurants, Total Separation Single-Category Restaurants, Customized Hot and Spicy Restaurants, Minimalist Fast Foods, Scenarios are White-Collar Set Menus
Pricing Strategies
Discounted Pricing
Penetration Pricing
Trial pricing
Combination pricing
Evaluation pricing