Many friends who want to open a store in the choice of direct or chain stalled, we are very concerned about the issue of direct and chain stores are how to operate? Or what is the difference between directly managed stores and chain stores?

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I. What is a directly managed stores? What is a chain store?

First of all, let's understand the directly-managed stores, simply put: the directly-managed stores are the chain stores that need to be operated and managed by the head office, no matter it is in terms of operation, investment, or management are controlled by the head office. In the directly-managed stores are usually used in the headquarters to take the vertical like way, the head office ordered the control of the retail stores, the natural retail stores must also fully accept the headquarters command.

And the so-called chain, that is, the enterprise will authorize the investor, the investor will be able to use the headquarters of the image, brand, reputation, etc., to recruit consumers. Naturally, before the investor in the business, the headquarters will teach their own experience to the investor, but also with the investor will sign the corresponding contract. The difference between a directly-managed store and a chain store lies in whose hands the direct control of the store lies, i.e., the control of the directly-managed store lies in the head office and the chain store lies in the hands of the investor.

Second, directly-managed stores business

Directly-managed stores can actually be said to be the enterprise's brand image, as well as the enterprise's profits as well as the main source of information, naturally, is also a good platform for communication, but also on their own staff to make the training of the clothing hatchery. Directly operated stores will be through advanced store management techniques to skillfully make the directly operated stores to achieve the customer's preferred image, to achieve maximum sales, while maintaining a long-term buying and selling relationship purposes.

The head office will make clear management responsibilities and assessment standards for the directly-operated stores in the management operation, and will also formulate relevant constraints, and will not give the directly-operated stores more management authority. In the construction of directly-operated stores team, the company will require sales staff to have a high quality, so it will also choose the most stable shoppers on merit to form a directly-operated stores team. The operation of directly-operated stores is also by the head office of their own company inventory, to control the sales of directly-operated stores.

Three, the charm of chain stores

Based on the above, I believe that we have a preliminary understanding of the difference between directly-managed stores and chain stores. To say that open direct store and chain stores that way better, compared to open chain stores have multiple advantages, open chain stores better. First of all, in the chain stores: headquarters will provide investors with a complete business model, personnel training methods, trademarks and goodwill, advertising and supply of goods, which is a very good condition for investors, not only a short period of time to improve the visibility but also greatly reduce the time and cost. At the same time, the headquarters will be responsible for consumer trend research and development of new products, is that investors quickly grasp the information, greatly reducing the risk of investors to improve returns.

Secondly, in terms of headquarters: headquarters not only to help people who want to start a business to realize the ideal, while expanding the business in the market to reduce investment. Can be considered a win-win situation.

Finally, in terms of consumers: consumers can get a more appropriate price, get more standardized service.

Four, many advantages of the chain

1, the high success rate of the chain: chain stores in the world has proved its success rate, it can be as high as 90% or more.

2, the chain greatly reduces the learning time, accelerate the speed of success. Investors through the focus can be a short period of time to learn the experience of business management and knowledge, making themselves less detour, shorten their own learning time.

3, the brand advantage, investors can enjoy a very small investment in long-term business brand and reputation, counting the listing of low investment and high returns. At the same time, because of the use of **** the same advertising, promotion, greatly reducing the average cost of advertising and promotion, is conducive to the establishment of the brand image of the chain.

4, the scale of procurement advantages, unified procurement can make the chain of enterprises at the same time to enjoy the benefits of high-volume purchases, so that not only to compete for the strength of the supplier's cooperation, but also reduces the cost of procurement, a large degree of savings in procurement costs.

5, in the training training, investors will often get from the head office targeted training and guidance, investors can continue to improve their own business, management capabilities, to obtain higher returns.

6, the investor can get the store's huge service support, with very small cost can enjoy the authorization to provide comprehensive services, such as: logistics or after-sales service, and the chain management system wants to make the service more professional is needed through the scale effect.

It is believed that here we have their own choice for the choice of direct or chain, but also believe that we have an understanding of the difference between direct and chain stores