Jong Xuegao's public opinion flopped, and it's price is high to some extent. But the reason why public opinion against Zhong Xuegao has flipped is not just because of the price.

In fact, there was some dissent last year when Zhong Xuegao came on strong. It's just that Zhong Xuegao did a good job of promoting itself, first of all by emphasizing its national status as a premium ice-cream that belongs to the Chinese. It seemed that by taking up the title of national ice-cream, public opinion was not in a good position to lash out at him.

Some people reflected last year that Zhong Xuegao's prices were inflated, but it took its raw materials and said so. A so-called Chinese ice-cream raw materials are imported, their director said, a more than 60 yuan of ice-cream, his cost price accounted for more than 40 yuan, so calculated, Zhong Xuegao does not seem to make much money.

Last year, they carried out an extensive publicity campaign, so that this one is not known ice-cream suddenly on fire. Some people even compared the ice-cream to some big brands, and it took the moral high ground, telling everyone that it was a luxury ice-cream made by the Chinese themselves, and that you couldn't afford it, not because it was expensive, but because you didn't work hard enough for it yourself.

This is more or less a moral abduction. But the reason people didn't go on a massive public opinion crusade against it last year was because it was the only brand of ice cream popping up. But this year, as summer descends, ice-cream assassins keep popping up. These so-called ice-cream assassins have only been reminded by Zhong Xuegao that they can sell at a high price even if their names are unknown.

Jong Xuegao's public opinion flopped partly because of its own overpricing, and partly because it disrupted the ice-cream market. Most consumers are worried about the current ice-cream market, if the market is full of these overpriced ice-creams in the future, is it true that we won't be able to eat ice-cream that is good value for money.

Jong Xuegao has brought a very bad competition pattern to the ice-cream market, which is naturally discussed by everyone. Plus it has always claimed that it uses imported ingredients and it seems that every bite of ice-cream you eat is very healthy. People have no way of knowing the ingredient list, but they are still scared out of instinct of ice cream that won't melt.

The quality of the product is not guaranteed, so it is natural for people to criticize it. Zhong Xuegao's price is really not cheap, it is considered an expensive level of ice-cream. But such ice-cream doesn't melt under the sun's rays, and some people have tried to bake it on fire and couldn't get it to melt. It's just not the same as what we traditionally know as ice-cream.

At the time, people were willing to spend more money on Zhong Xuegao partly because of the Chinese ice-cream he was touting, and partly because of his claims that the ingredients were very clean and it was a healthy ice-cream food. But now both things are flopping at the same time, and even if it's doing a perfect job of promoting itself, it still can't stop people from distrusting him.

Jong Xuegao public opinion overturned, of course, not only because it is expensive, but also its name does not match the reality. The so-called Chinese ice-cream uses foreign raw materials, and the so-called healthy ice-cream has some carrageenan added. Although it has always emphasized that these can be imported, but consumers out of instinctive concern is no way to easily believe it again.

Doing a good job with a product that more people can afford to consume is what makes a company most successful. Obviously, Zhong Xuegao has done neither, and it's only natural that it would have flopped.