Consumer groups are very important. If you want to open a self-service hot pot restaurant, you must first consider the positioning of your consumer groups and solve this problem before you can start the next step.

Occupational characteristics of consumers: General students, migrant workers, ordinary working-class people, and senior white-collar workers and civil servants have different consumption habits and consumption levels.

Consumers’ age characteristics: For example, the elderly prefer light foods, young people prefer heavy flavors, etc.

Regional and ethnic characteristics of consumers: People from different regions and different ethnic groups have vastly different requirements for hot pot products and should be distinguished.

Of course, due to the mutual penetration and hybridization of hot pot, many hot pots have been improved and innovated to suit the tastes of most people and are unique. But consumer analysis is essential.

Consumption is a comprehensive concept. Consumption behavior includes consumption level, consumption structure, consumption mode and consumption habits, etc. There is a direct relationship between the consumption level and the customer's financial affordability, which reflects the customer's ability to pay and the satisfaction of needs that are appropriate to this ability. It is directly reflected in the grade and type of hot pot restaurant that the customer chooses.

Consumption structure is the proportion of various consumer expenditures of customers, and their expenditures are closely related to factors such as occupation, age, gender, regional ethnicity, etc.

Consumption methods include individuals, families, business, groups, etc. Different consumption methods have different choices in terms of grade and variety.

Consumption habits are reflected in the habits formed in the dining environment, atmosphere, brand, flavor, economy and other aspects.