Combination of brand image of unity of form and spirit and Mid-Autumn Festival elements
Use the brand image or mascot to blend into the Mid-Autumn Festival scene, so that people can recognize what you do at a glance.
Brand silhouette rule
Combine the brand features or the shape of the image to make a silhouette, and then combine the illustration of the Mid-Autumn Festival scene, such as the following:
Describe the Mid-Autumn Festival with hand-painted style
Illustration, as a hot form of expression nowadays, is also popular among many designers. It is also a good choice to use different hand-painted styles to describe the Mid-Autumn Festival scene, which will make the picture look more exquisite.
Try to make a dynamic poster
This year, dynamic posters have become a new poster fashion trend; This year's Mid-Autumn Festival poster can also try to make a dynamic poster; You can also try to do some small animation in the design of mobile phone flash screen ~
You can also walk the emotional route and cause everyone to sing.
The above is the relevant content about the design material selection skills of the National Day Mid-Autumn Festival poster, which Xiaobian sent to you today. I hope it will help you. In the process of design, we may have different forms, methods, skills and ideas, but as long as we find a design trajectory that suits us. Summarize some excellent works. Your design will also become more comfortable.
How to draw a poster for the Mid-Autumn Festival? First, make a simple layout, put it in the copywriting and typeset it. Let's go
① Type the theme text, giving priority to reunion, supplemented by Mid-Autumn Festival.
② Adjust the background color and text color according to the main color design, with the red and gold tone as the main color.
③ Shadow the reunion font to increase the three-dimensional texture.
The shadow of this place uses the dynamic blur in PS software.
Operation method: copy the reunion font, then fill in the shadow color, here I fill in black, then use the dynamic blur tool to adjust the parameters, and then delete the redundant shadow part.
(4) add the moon element to set off the atmosphere.
There are many moon materials online, just find one, and then set up external light for the moon in ps.
⑤ Finally, we began to deal with the details, adding words and decorative words.
How to design the poster for Mid-Autumn Festival is the most attractive? The Mid-Autumn Festival is approaching, and many enterprises are preparing to do activities, publicity and so on. Of course, posters are indispensable for activities, whether it is marketing posters or product promotion posters, how to attract customers is the core issue.
The following Miao Mouse has arranged 8 types of poster designs, hoping to bring some new inspiration to the boss and designers.
First, the illustration class
Recently, illustration creation has become more and more popular, and it is also enthusiastic by many party a. Moreover, today's designers also like to express themselves in the form of illustrations. Its advantage lies in its rich imagination and free creativity. There are many types of illustrations, such as flat, texture, hand-drawn, gradient, stroke and MBE.
Second, the physical scene class
This type of poster can truly and accurately reflect and express the content to be conveyed, mostly based on realistic shooting, and can also retouch the pictures according to the theme to make the pictures more detailed and rich.
Third, the life scene class
Many Internet brands have long regarded life scenes as the "routine operation" of communication. With the help of Internet big data, we can firmly grasp the user's life trajectory and accurately cut out the user's life scene through the lens. Most of the works are created by emotional route, and some plots of life are fixed and illustrated. The scene triggers the user's emotion, and finally causes the user to sing.
Fourth, the font design class
Through the redesigned fonts, consumers' psychology is touched in a concise and prominent way, which makes the picture creation more unique.
Five, heterogeneous isomorphic class
Destroy or graft another element with the shape of one element, so that there is conflict and connection between the two, thus creating a new visual form. That is, two or more elements with similar structures but different properties are combined into a new whole, and this effect is both unified and contrasted.
Sixth, the symbol class
For example, the moon or moon cake is transformed into a Logo graphic, or a graphic symbol that can represent the product function and spread the theme, making a scene composed of related elements. While highlighting the theme of Mid-Autumn Festival, it also strengthens the affinity of the brand.
Seven, replacement class
Mid-Autumn Festival is inseparable from the moon, moon cakes, rabbits and other elements. The method of combining an element by replacement also has metaphorical significance. The condition of this technique is that the two elements have certain similarity in appearance.
Eight, other arts
Art posters are often used for metaphor and creative design, which is a big test for designers' brains when designing. The poster made implies that it is close to the subject and gives people room to think and imagine. Such a poster is more suitable for non-commercial and non-profit activities.
Miaoshu brand design focuses on brand design, providing services such as overall image building, brand planning and design, product packaging design, brand promotion graphic design, etc.
If you have design requirements, please pay attention to the "Miao Mouse Brand Design" in WeChat official account for consultation and negotiation.