Open the package, take pictures of scenic spots and landmarks with ice cream, and send social platforms in one go-in scenic spots, many people, especially young people, will come to such a set of "standardized" actions. At present, not only all parts of Guangdong are making efforts to innovate wenchuang ice cream, but also looking at the whole country, more and more tourist attractions, museums and city landmarks are also joining the wenchuang ice cream craze.
How hot is Wenchuang ice cream in the past two years? From the phrase "everything can be ice cream", it is not difficult to see its powerful "out of the circle" effect. From the creative point of view, Wenchuang ice cream is indeed an innovation, known as the "landscape" on the tip of the tongue-it has both cultural connotation and eye-catching value, which can not only satisfy the appetite but also realize the social function. With such a combination of "wisdom and beauty", it is natural for Wenchuang ice cream to become popular.
In line with the new consumption demand, Wenchuang ice cream has broad prospects in the future. On the one hand, for scenic spots and other subjects, Wenchuang ice cream is not only a vivid cultural carrier, but also can stimulate consumption vitality and further activate cultural and market effects. On the other hand, for the public, Wenchuang ice cream is no longer just for eating. It can add a new posture of "punching in", enhance the sense of cultural experience and social ceremony, and meet more consumer needs.
However, Wenchuang ice cream also faces many challenges if it wants to "grow red". Let's look at the price first. Compared with ordinary ice cream, the ungrounded price of Wenchuang ice cream makes it inevitably have a "lonely" temperament; There is also a heavy value over quality, and the quality is not directly proportional to the price, and it is difficult for consumers to buy it. Looking at the consumer market, Wenchuang ice cream has a strong scene consumption attribute, and once it leaves a specific scene, its sales are easily limited. Besides, creative design, some wenchuang ice cream is limited to following suit, lacking taste innovation and personalized design, and the quality connotation needs to be improved urgently. For Wenchuang ice cream bearing local culture, the quality should be higher than that of ordinary ice cream, which can benefit brand building, cultural communication and win better reputation.
Shanghai Wukang Building Wenchuang Ice Cream 25 yuan/Zhi
In the ice cream economy, Wenchuang ice cream is another controversial point.
On the one hand, compared with the direct travel orientation in the circle of friends, a vivid wenchuang ice cream is low-key and implicit. On the other hand, as a national tide culture, it is often criticized as "not delicious, only taking pictures and punching cards".
Beijing Forbidden City Chiropod Ice Cream 10 yuan/Branch
Since 20 19, the upsurge of cultural and creative ice cream has become a common practice all over the country. Famous scenic spots such as Yuanmingyuan, Mogao Grottoes, Terracotta Warriors and Horses, and Yellow Crane Tower have successively launched cultural and creative ice cream in tracer element, taking scenic spots into their mouths.