DIY(DoItYourself) means baking food by yourself.

DIY hand-made food is becoming more and more popular among people. In the baking DIY workshop, consumers can make more than a dozen baked foods such as cakes, chocolates, pizzas, puffs and apple pies under the one-on-one guidance of the baking master. Our baking DIY project is located in the middle and high end, so all the raw materials provided will adopt brand products to ensure safety, health and hygiene. All the materials are visible to consumers, so that everyone can eat with confidence in the process of eating. In order to make consumers who have no knowledge of baking can also make delicious baked food, we will provide consumers with a simplified operation guide, and carefully match the raw materials for baking various foods in proportion. More than ten books on baking will also provide reference for consumers.

Generally speaking, baking a cake takes about 2 hours, cookies 1 hour, and pizza takes about 90 minutes. If consumers come with friends, they can taste the specialty coffee and milk tea in the store, surf the Internet for free, play board games such as gobang, chess and checkers, or read books and magazines to kill time. For consumers who come to the store alone, we will also provide free digital photo service to keep good memories for consumers.

Second, the project feasibility analysis

Industry characteristics of baking DIY: Dessert cake is a kind of snack food with a strong fashion flavor, which can be positioned as a medium and high-grade food, and its main target consumers are fashionable youth. Baking DIY can not only let consumers enjoy delicious food, but also let consumers enjoy the pleasure of labor and success.

At present, there are some small shops that provide DIY cake making in the market, but most of them provide the made cake blanks to consumers, and then the DIY process such as decorating and processing is finally completed by consumers according to their own ideas. And in our place, from the most basic step of baking "dough mixing", baking, decorating and modeling? Every link is done by yourself, and you can experience the real baking DIY.

Opportunities for DIY in baking industry: the social and political environment is safe and stable, the per capita income is increased, the living standard of consumers is improved, and the leisure life is emphasized (the consumption concept changes), which makes the market extremely broad. At the same time, there are no similar baking DIY projects in this region and there are no competitors, so the implementation of this project is extremely safe;

After the above analysis, baking DIY is especially popular among young people. In our baking DIY workshop, consumers can not only taste the baked food, but also enjoy the fun brought by labor. Group DIY can also enhance the friendship among consumers and enhance the team spirit, so this project is very popular with consumers.

Because this project has few competitors in this region or even in the whole city, the safety factor of this project operation is very high, and its success can be expected.

Third, the advantages of the project

1, baking DIY pursues a pure natural enjoyment and advocates healthy and green food. All the raw materials we provide are brand products, ensuring safety, health and hygiene, and refusing to add additives and pigments. All the materials are visible to consumers. Consumers who come to the store do it themselves, participate in the whole process, have fun and eat with confidence.

2. A few friends get together when they have time, come to DIY bakery and talk about some topics while kneading dough. Unconsciously, the works come out, which enhances the feelings and solidarity among consumers and makes consumers enjoy the pleasure of labor and success.

IV. Consumer groups

Young people, children, housewives and white-collar workers.

V. Market research

1. Questionnaire

2. Online survey

VI. Profitability forecast

This baking DIY project belongs to a new type of project, and its own advantages and rarity are doomed to attract consumers.

Force. Therefore, the radiation range of this project is very wide and the market prospect is very good.

We have a conservative budget. Every day, 30 consumers come in for consumption, each with a minimum 40 yuan. The daily turnover is about 1200 yuan, and the monthly turnover is about 36,000 yuan. After excluding the costs of personnel, utilities, rent and raw materials, the monthly net profit is about 25,000 yuan or more.

In addition, if there are big festivals, such as Valentine's Day and Christmas, the daily turnover can reach more than 3,000. Therefore, this project is the best choice for our entrepreneurs because of its low risk, large radiation area and strong profitability.

VII. Successful cases

A baking DIY store is located in a residential area in Guangzhou. There are 1,000 or 2,000 households in the residential area, and there is a secondary vocational school with about 3,000 people in the neighborhood. The consumption power of individuals in this area is not high either. The small shop is 20-30 square meters, the initial investment is = decoration 1.5 million+equipment 1 10,000+working capital is 0.5 million = 30,000, because at the beginning, I was not sure about the market reaction and dared not invest too much money in this project, so the owner would bake and make it himself, and also hired a coolie.

Since it opened its store one year ago, its DIY projects have been generally recognized by the market. The main customers come from residents in the community and middle school students in the schools next to it. Now, the average turnover is 500 yuan every day, and it is more than one or two thousand every day during the big festival. The monthly turnover is 10000- 15000. After removing the costs of personnel, water and electricity, rent and raw materials, the monthly net profit is more than 6000-8000. After this year's market exploration, the shopkeeper has learned about the market reflection of baking DIY project, has been very confident in this project, and is planning to expand the scale to make a bigger and better DIY baking shop.

It can be seen that, compared with the good market environment around our school, as long as we operate with our heart, I believe our turnover will definitely exceed that of the DIY store in Guangzhou.

VIII. Project Marketing Promotion Scheme

1, bus advertising

In the process of passengers taking the bus, because they are in a relatively closed environment, the information of advertisements inside the bus (including seat back advertisements and in-car listing advertisements) can easily enter the passengers' field of vision, and the advertising content and information will leave a deeper impression on passengers' minds.

Bus lines around our store are 17, 5 1 and 567, which cover a wide range of people and have great advertising benefits, which is very important for the promotion of this project.

2. Online advertising

With the rapid development of information construction, the local city's office and home Internet access rate is100%. Today, with the wide popularization of information technology, network information is spreading very fast, and network advertising has sprung up, becoming the most promising and dynamic new advertising form in 2 1 century.

Pre-stage: Publish advertisements on major websites (such as intranet and Kaixin).

Later stage: With the development, the corresponding websites will be developed and publicized in the later stage.

3. Leaflet promotion

Leaflet-style advertising is quick to take effect, small in scope and random. However, due to the low cost, it is a popular publicity method now.

We design the leaflets in a beautiful bookmark style, so that they will not be thrown away by consumers, but will be treasured and used by consumers.

4. Sponsor school community activities

There are dozens of large and small clubs in our school, and there are countless activities from the first semester to the end of each year. We will select some meaningful activities from some big clubs to sponsor, which will not only play the role of advertising and promotion, but also enhance brand awareness, narrow the distance with consumers and enhance our affinity.

5, the implementation of membership marketing

The main advantage of membership marketing is to cultivate many loyal consumers for merchants, establish a long-term stable market and strengthen the competitiveness of merchants. Membership system can not only stabilize existing consumers, but also develop new consumers. Because the membership system can enjoy more favorable prices, it is more attractive to new consumers.

Advantages of membership marketing: long-term retention of customers, stimulating consumption under the attraction of membership preferential conditions. Reduce profits slightly and increase sales substantially.

Preliminary implementation plan of our membership marketing plan:

A) If you spend 100 yuan at one time, you will become a member free of charge and enjoy a discount of 8.8 in the future.

B) Members get a point every time they spend in 50 yuan, and they can enjoy a DIY around 50 yuan for free when they spend ten points.

project

C) Old members recommend new consumers to join the club and enjoy a DIY project around 50 yuan for free.

D) hold regular and irregular member discount activity days to provide members with greater discounts.

E) Notify members as soon as possible every time a new product is launched, and enjoy the discount of new product promotion.

6 event marketing

Regularly hold various customer networking activities and free feeling activities to invite old customers and key customers to participate; Jointly carry out various forms of activities with key schools or communities, and marketers can take the opportunity to distribute promotional materials and register customers. The holding of the event is an important means to improve the popularity and reputation, and lays a good foundation for the establishment of the brand. The execution of various activities is carefully planned according to the different sales progress.