Entrepreneurship is a process in which entrepreneurs and business partners work hard to optimize and integrate the resources they own or can own, thus creating greater economic or social value. The following are the successful cases of vegetable distribution companies I collected for you, for reference only. Welcome to read them.
/kloc-started planning at the end of 0/4,/kloc-registered the company after New Year's Day on 0/5, and officially went online in the middle of 0/5. At present, there are 1.3 million users, which means that we are already serving tens of thousands of families. Of course, this is only an area in Shanghai, because it has not been fully covered due to human resources. I will work hard after the Spring Festival. )
Like all O2O entrepreneurs, promotion, logistics, profit model, user experience satisfaction (including product quality, logistics speed, after-sales service) and financing support should all be taken into account, each of which can determine the life and death of an enterprise.
Promotion: online promotion, offline promotion, word-of-mouth marketing.
Logistics: This is a problem. In the past, the merchants delivered the goods themselves, but because the merchants may sometimes neglect to delay the delivery and cause complaints, we will go to the company to purchase the goods after the Spring Festival, but the risks and costs have also increased, such as broken eggs and live shrimps turning into lion shrimps (but with the experience gained from experiments, we will gradually solve these problems. )
Profit model: settlement fee, single commission, which may be imitated by gold medal merchants.
Customer satisfaction: the quality of goods, because online and offline businesses are entities, so there were not many complaints about goods before, but they still existed, so we landed buyers after the Spring Festival.
I think it's the delivery speed in JD.COM that makes me never use Tmall. After landing a buyer, the delivery speed will be greatly improved.
About after-sales, because we are a new startup, customer service is all about work except sleeping ~
Financing support: We are not the first entrepreneur to test water and vegetable O2O. Before, some seemingly good peers lost money in the break of the capital chain. Isn't it pathetic to die after burning money? Therefore, successful financing is necessary.
Further reading: share the entrepreneurial story from peasant woman to the owner of vegetable distribution company
The village girl went to Gui Lane, the boss of Hubei's largest vegetable distribution company, and was a peasant woman in Dongxihu District for 8 years. She not only walked out of the cultivated land by herself, but also brought out a batch of surplus labor.
In an interview with Gui Lan, she said: "Farmers go out of farmland to show their life value. The government and social forces are only external forces, and the key is to rely on ourselves. "
Lang Vegetable Distribution Company was established. At present, there are 16 trucks delivering vegetables, with more than 30 employees, selling vegetables seven times a day on average. Fifty thousand kilograms. Recently, she built a new vegetable processing warehouse of several thousand square meters.
Lan Guie was born in a poor peasant family. 1984, in order to provide education for her two younger brothers, 17 years old dropped out of high school and went home to help her mother sell vegetables in the market. She often adjusts the variety of vegetables according to the sales situation of the previous day, and then sells the stored vegetables at a reduced price at night to reduce losses and realize the purchase of fresh vegetables. Business flexibility, honesty and trustworthiness. Small restaurants near the market have entrusted Lan Guie to deliver food and become frequent visitors.
1998, Zhong Bai Warehouse organized Tangjiadun Store. The person in charge of the purchasing department heard that Lan Guie had experience in distributing vegetables and invited him to join the vegetable supplier.
"It is the general trend for supermarkets to replace farmers' markets. Sending vegetables to the supermarket is more promising than selling vegetables in the vegetable market. " On June 28th of that year, Tangjiadun Store in Zhong Bai Warehouse opened. At 3 o'clock in the morning, Lan Guie and her husband sent amaranth, cucumber, tomato and other 100 kg of fresh vegetables to the store and made their first business with the supermarket.
From 65438 to 0999, Zhong Bai Storage and Fresh Food Zone put forward the business philosophy of "green, environmental protection and health". Lan Guie immediately spent more than 100,000 yuan to buy five pesticide residue detectors and sampled vegetables every morning. In the past six years, the relevant departments have carried out numerous surprise inspections on vegetables in supermarkets, and none of the vegetables sent by Lan Guie had an accident in which pesticides exceeded the standard.
With the opening of more and more storage branches in Zhong Bai, the delivery volume of Gui Lan Goose is also increasing steadily, from the initial 65,438+000 kilograms per day to tens of thousands of kilograms in a few years. Vegetable transportation tools are gradually upgraded: pedal tricycle-tricycle-mini van-big truck.
On 200 1, Lan Guie purchased the sales agency of a 5,000-mu vegetable base in Dongxihu District, mainly engaged in the "general" pollution-free vegetables produced by the base. In order to ensure the quality, she invested tens of thousands of yuan to build a self-built vegetable pesticide residue testing room and strictly self-check. Lan Guie said that with the base, the supply of goods is guaranteed; As a result of signing a long-term contract, the price of vegetables is stable; Being an agent of brand vegetables can win the trust of consumers.
Now, Lan Guie also has supermarkets such as Carrefour, Wu Shang Merchants and Xu Dong Fair Price.
Establish a long-term cooperative relationship. The distribution of dishes is also increasing. Next, she plans to requisition 20 mu of land in Dongxihu District, build a large vegetable distribution center and cold storage, purchase more distribution vehicles, and make Lang Company the largest vegetable distribution company in China.
After leaving, Lan Guie encouraged young people in rural Wuhan who are interested in starting a business: "The sky is high and birds fly. Down-to-earth, hard work, and boldly do it when you look at the market direction. "
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