2022 Taobao Shop Artist's Annual Work Summary: 5 Short Articles (Part 1) This is the second month that I joined this warm family, and this month is definitely not so easy for the first month, because in addition to being my own official website, I also started to do Taobao Mall this month, and the requirements for work quality and efficiency have also improved. As I am in charge of graphic design, the requirements of my design tasks for the website have also been gradually improved, and the workload has gradually increased. I feel that my work is more and more motivated and the pressure has also increased a lot!
First, try to break away from imitation and do original design:
Since I came into contact with the website advertising map, I have always followed my thoughts. Every day, I will finish some tasks he arranges on time. Every task is done with my own feelings according to my thoughts and the style he wants. I thought it was over, but I never seriously thought about it. Is this the right style? How can I be a designer without my own ideas? But having your own ideas may not necessarily get everyone's affirmation. I tried to do it according to my own ideas, but I was finally asked to imitate others' ideas. Why do people always think that others' things are better than their own? Maybe my own ideas are not mature enough and comprehensive enough, so I am still learning from constant imitation and get inspiration. I hope I can slowly get rid of imitation and do our own original design in the future, so that I can finally shout out confidently and boldly "We have been imitated, but never surpassed"!
Second, the product picture problem:
At the weekly meeting, the problem always comes up: the product problem. On the first day of the interview, Mr. Zou told me that the baby picture is too gray compared with the problem of wheat bag, which has been difficult to solve. Personally, I think that in order to get a good picture of P, first of all, the product shooting step should be done properly. I think the pictures of our products are a little better than before. Some of them were overexposed before, but now they are still a little exposed. I always feel that our bags are too bright. Although we are "bright bags", it is not like this. Because the bags are too bright, the PS can't be adjusted with real texture. There are also some details about the P-pictures. Now artists are artistic and happy. Sometimes I will appreciate their P-pictures, and I will praise them for what they have done well, but I will tell them directly that it is not good, and suggest to guide them how to do it well.
Third, the model diagram problem:
Now the overall design effect of the mall has probably taken shape, and it feels good on the whole. One problem in particular is the model picture. Now the front picture of the bag on the website accounts for most of the home page, and the model picture is only a few. As far as my personal online shopping habits are concerned, if I want to buy a product, I definitely want to see the effect when I use it. After all, everything on the Internet is virtual, but simply seeing the pictures of the product will definitely not satisfy me, and it will definitely not arouse my desire to buy. Therefore, I think the effect picture advertising picture of goods is very important. We sell bags, in addition to advertising pictures, model display pictures are very important. With models, we can better show the effect of Bao Butong angle, upper body effect, different back methods and so on. The model map can provide buyers with an imaginary space. Looking at the model map, we can imagine what effect it would be if we carried it on our own back, thus making the buyers' confidence in the goods more practical.
In recent months, no model pictures have been taken of bags, but there have been some before. However, there has always been an obvious problem in the previous model pictures, that is, the background is too flowery and messy. Personally, I suggest that the model pictures should be taken with no background. We are not taking pictures of scenery or models, but we are taking pictures of bags. The background without background can make the models fresher and make the bags stand out at a glance. I think it will be better if we take pictures of models in the future, and the movements and postures of models can be exaggerated, so that the effect should be quite good, so that we who make advertising pictures will no longer have to worry about not finding model materials.
2022 Taobao Store Artist's Annual Work Summary 5 Short Articles (Part 2) Taobao Mall has entered its fourth month of operation. After four months of hard work by our team, the growth and development of the store is still quite optimistic. We have witnessed the birth, growth and development of the store for four months, and we have summarized some successes and failures, but personally, we have gained a lot, really learned a lot of knowledge and learned a lot!
Experience the harvest as a whole, and you are probably familiar with the operation process of Taobao Mall, from goods to decoration to customer service to packaging to logistics, as well as after-sales and in-store promotion. Although I am not proficient in or familiar with the operation skills of the mall, I laid the foundation for my future work in Taobao Mall.
From the experience of details, the post experience Taobao Mall, the artist and I, originally a fresh graduate with zero experience, now have some experience in shop decoration, advertising pictures, baby pages, etc., but there is still a lot of room for improvement, and we still need to continue to work hard! I am a perfectionist, and I always pursue visual beauty in design, often forgetting the purpose and focus of drawing, which still needs to be studied and improved by constantly referring to some successful examples.
Working attitude and experiencing the flagship store team give me a sense of satisfaction. The unity and friendship between the manager and his teammates has changed from an unfamiliar colleague relationship to a close friend relationship. I feel that this team is very United, which gives me passion and motivation for my work and gives me a sense of satisfaction. Although I have emotions at work, I feel that I can always learn from my post and need to treat it with a down-to-earth attitude.
There are also a lot of harvest experiences, such as advertising in the mall and participation in activities. By participating in activities, we can create explosions, introduce traffic and increase the total sales of stores. By participating in Taobao hard-wide activities, gold coin panning, through train activities, etc., these advertisements and activities not only brought us traffic, but also greatly increased sales. Before the event, as an art designer, I must complete the production of advertising pictures, the optimization of baby pages and related marketing with quality and efficiency. During the activity, the customer service on duty during the day shift and at night is busy, and the sales volume exceeds 100 at the end of the day, which shows the effect of participating in the activity.
However, all kinds of activities in shopping malls also have their disadvantages. Shopping malls that live by activities are always more practical than those with their own characteristics. Most Taobao Mall is propped up by smashing advertising activities, which are aimed at selling inventory, such as a few hours' worth of sales of thousands of pieces. However, participating in an activity does not mean that businesses must have profits, and examples of losing money can be seen everywhere. Therefore, the work in the early stage of the store is very important, including setting up that promotional product, promotional price, promotional map design, activity map design, how to associate sales, etc., and it may be a failure to make a move.
Entering is accidental, and entering the team is lucky. I am very grateful to the company for giving me such an opportunity to enter a new team, re-inject team energy and open up new development space. I have always believed this sentence: "The stage is as big as my heart". I hope that in the future, my heart is as big as the world and my stage is the world! In fact, I'm not afraid of hard work, but I'm afraid of lack of passion, because it lacks motivation and thinking and ideas. Above survival, under life; Look at the present and look at the future.
2022 Taobao Shop Artist's Annual Work Summary Model essay Short 5 (Part 3) There are many jobs in the society, and for our students who study design, work is also a path of thousands of millions. When countless paths are intertwined, we will get lost and stand at the intersection of roads. I don't know which one to choose, because I don't know which road can reach my destination, and I don't know what my purpose is, just pick one at random. There are more people on the road, and more people know what to see, only to find that this road really suits you. My heart suddenly enlightened.
The short one-month career really influenced me a lot. I began to think, seek, understand, appreciate, evaluate and express people, things and things around me.
Just like it took me two days to make a rendering, others often only see the finished product.
And this is not the most important thing, the most important thing is the creative process that others have not experienced but I cherish. Perhaps this process is far from being called creation, but I will try my best.
Let's talk about my personal feelings about my career this month.
First, the work content:
1. Overall work: My job is to design the main picture, product description and product shelf, and design different styles of descriptions according to different products.
2. Tasks to be completed in the work:
As a Taobao editor, in addition to ai, ps, cdr, these necessary software, you must be familiar with color matching and have a preliminary understanding of web page codes.
Second, the working process:
When I first came to the company, I made a simple product shelf, optimization and product description. Let me talk about what I did this week. Thinking about color matching and composition: After having an understanding of the whole product content, we should now think about the color and specific composition of the work, first draw a sketch with strokes, or you can conceive it directly in your mind.
Colors should be lively, healthy and tense.
Looking for materials: In fact, the quantity of materials is always greater than the quality. I can easily download many materials, but I seldom use them. If you like to collect pictures at ordinary times, please pay attention to classification. The classification of materials is the key to offline storage of materials. When looking for material, remember to be clear about the style and type of pictures needed to shorten the search time.
Start design: design takes the most time, and sometimes, the materials originally found in design can't be used, or even all of them can't be used. So later, I designed it first, and then I looked for it when I wanted to use it.
Cut the picture: cut the picture after all the description pictures are done. Cut the picture is actually to turn the effect picture into several pictures with low resolution.
Complete:
My task is basically completed by this step, and then the product is put on the shelves. In the process of putting on the shelves, we must pay attention to whether each option is selected correctly. In short, it is good to carefully certify the points.
After working for a month, I always want to find some other feelings after getting more and more familiar with everything. Every day, I will go to different styles of Taobao pet shops, observe their brilliant places, and then constantly strengthen my professional quality.
Work is an important part of people's life, whether it is negative or positive, it will bring people different feelings.
Therefore, I will not let myself be troubled by troubles, difficulties and pressures at work, and make my work emotional and my life emotional. When I encounter difficulties, I will actually look at the problem with my usual mentality and tell myself to be a man before doing anything.
2022 Taobao Shop Artist's Annual Work Summary Fan Wen Short 5 Articles (Chapter 4) It's really hard to be an artist in Taobao. Although the salary is high, the pay is just as high. I finally offered my resignation today, ok! Don't embarrass yourself anymore, because I'm not happy at all. It's been a year since I graduated as a designer, and I'm slowly discovering what a helpless profession design is sometimes. Maybe my skills are not good enough! But no matter how good your skills are, sometimes you are helpless. In fact, it's nothing, just a little thing in life. The company's e-commerce department is a mess. In fact, many times I know a lot of questions, but I just don't want to bring them up.
Why? Because if you bring it up here, you have a problem with the boss. All right! I didn't know. Forget it. I remember, in the previous company, my boss told me that we should have our own ideas in our work, where he would ask for your advice, and he would accept what was good and tell you what was bad, but he was never a freak. But in some companies, it's ok to follow Ben. No, the boss and Ben will not listen to you. Just graduated from the society for a year, and slowly saw the cruelty of society. Maybe I can't say how the society is, maybe I am not capable enough! Hehe ..... Fortunately, I have been working hard since I came out of the society, and now my salary is constantly improving. I think I should be happy! Think about how difficult it was to find a job when I first came out of school. Many college students also realized it, so those are nothing.
What I really want to talk about tonight is the position of Taobao art designer. Of course, my situation may be met frequently in my profession. Why do I want to leave this company? The reason is very simple, because the responsibility of sales basically falls on the artist. I think there is still some pressure. Because the store manager doesn't know anything, he was transferred from other departments, and he was the red man around the boss. I was the most blamed in the whole department, saying that what I did was not good, and there was no performance! What I want to say is that although my design ability is not very good, it will not be that bad.
Think about the bad photos taken by the photographer in the early stage, and ask me to fix them later. You think PS is really omnipotent. Of course, some of them can be repaired well, but it takes a lot of time, but I have to decorate so many stores with one artist, and I have to change them only a few days after the decoration. Of course, I also know to change it, but don't be so dense! In fact, these are nothing. The most unhappy thing is that I did the design, and I didn't give conditions when I designed it. I designed it and showed it to him. I can't say a word. Of course, it doesn't matter once or twice, but I've been here for two months, and you often say that. Do you think I'm happy to hear it? There is no communication at all, how can the design work without communication? No matter how skilled you are, you can't do it.
Today, when I offered to resign, I was honest and unhappy! Anyway, it's like that! Of course, you will get angry when you go to work, but don't make it so bad because of a little thing. Of course, you are my boss, boss. I have nothing to say. But think about it, are there still fewer people coming and going in this e-commerce? Like running water. Business is very poor. Maybe I talk too much and have no right to say this, because you are the boss, boss. Much better than me.
Being frustrated in life should be a good thing, so I will work harder and come on 20xx!
2022 Taobao Shop Artist's Annual Work Summary Model essay is short 5 (5) Time flies, and 20xx years have passed in a blink of an eye.
After more than 1 year's efforts, our new world e-commerce team has been growing and developing. Personally, I have gained a lot and learned a lot! Now I have some experience in making shop decoration, advertising pictures, baby pages and so on, but there is still a lot of room for improvement, and I still need to continue my efforts! In design, the purpose and key points of drawing are often forgotten, which still needs to be studied and improved by constantly referring to some successful examples.
Experience of art designer: It is said that art designer is the soul of a shop, and a good picture is worth a thousand words. It is necessary to do a good job and describe it truthfully, so it should be one of the positions that know the products best, and we should constantly learn to do a good job in product pictures:
1, artists need to fully understand the characteristics, selling points, advantages, etc. of the product (these require a lot of preliminary work in the operation of copywriting) so as to really make high-conversion pictures.
2, flow, home page, detail map before doing, there should be a flow of information, to make all products what to put in each position, which is the public part, which to put activities, so that all products are unified, but at the same time highlight their own advantages,
3, first write the slogan, each product highlights its own characteristics of the slogan, around the characteristics of each product. Let customers follow their own ideas, and then we can really achieve high conversion rate.
4. The photos must be clear and bright. Unclear photos give people a feeling of beauty and sincerity. Buyers have doubts about the goods, and the pictures that need people to guess the texture and details have failed by half. When taking pictures, the light must be good, and try not to use the light to cast a color.
5, the product pictures are the same, will it make customers bored? Reasonable collocation and finishing touch. The pictures taken by digital photos are all gray, so it is necessary to improve the brightness moderately, but don't over-PS, we must maintain the realism of the goods, and it is best to have beautiful pictures at the same time. 6。 Pictures should be rich and comprehensive. One picture can't explain the problem. You can use several pictures. Show all the most special places of the baby, and it is best to show the picture directly in the baby details.
There are also advertisements, participation in activities, etc. By participating in activities, we can create explosions, introduce traffic, and increase the total sales of stores. We not only bring us traffic, but also greatly increase sales by participating in the whole-hour gathering, glancing at it, offering special prices every day and through-train activities.
Before the event, as an art designer, I must complete the production of advertising pictures, the optimization of baby pages and related marketing with quality and efficiency. Most Taobao Mall is propped up by smashing advertising activities, which are aimed at selling inventory, such as a few hours' worth of sales of thousands of pieces. However, participating in an activity does not mean that businesses must have profits, and examples of losing money can be seen everywhere. Therefore, the work in the early stage of the store is very important, including setting up that promotional product, promotional price, promotional map design, activity map design, how to associate sales, etc., and it may be a failure to make a move.
It is accidental and lucky to enter the new world. I am very grateful to the company for giving me such an opportunity. To sum up: within the scope of my duties, I will actively think, constantly improve my work skills and improve my comprehensive ability!
As the saying goes: only experience can grow. Work is an important part of people's life. When encountering difficulties, we should actually look at the problem with a normal mentality and warn ourselves to be a man before doing anything.
There is no perfect thing in the world, and everyone has shortcomings. Once there is more work, it is easy to be anxious and careless. I communicate with my colleagues and peers in time when I encounter design problems at ordinary times, ask them for advice, learn from each other's strong points, and complete the task together. Actively listen to their opinions and suggestions when communicating; Constantly study hard to improve yourself; Understand the needs in time and constantly modify your design works according to the requirements of the leaders.
After the baptism of time, my professional skills and development will be improved. I believe I will make up for these shortcomings in the future work, strive to improve my skills, improve my work and do my bit for the development of the company! Every post will have problems of one kind or another, and every post will have a little bitterness, but as long as we are in the right direction, have a positive attitude and do a good job in front of us, I believe it will be sunny in the near future.
It doesn't matter what you did yesterday, but what you did today and what you will do tomorrow. Come on! Finally, I would like to thank my leaders for their careful guidance. I will definitely work with a proactive and passionate attitude.