The main business is too weak, too many side business, is the core reason for the poor performance of black sesame. Black sesame as a niche category, the market size is limited, at the same time, black sesame's strategic thinking, strategic operation and layout ability is insufficient, the team landing ability is also not good, in a highly competitive environment, performance is difficult to meet expectations is also normal.

As a main black sesame health products of the old food company, black sesame was founded in 1993, as the domestic paste food segment leading enterprises, market share once reached 40%.