How did he magically create this wealth and how did he keep it? Chen Zongheng's legendary experience has set a classic example for readers all over the world to create wealth!
The poor boy who failed in the college entrance examination twice was obsessed with winemaking and solved the mystery.
Chen Zongheng 1958 was born in a peasant family in Lizi Village, Wuliang Township, Lichuan City, Enshi Prefecture, Hubei Province. Lichuan City is a beautiful place where Tujia people live in compact communities. Tujia folk custom is called the traditional custom of no wine, no banquet, no wine and no ceremony. Lizi Village was still thirty years after Guangxu reign of Qing Dynasty, and every family made wine. The village was filled with attractive wine fragrance for many years. Chen Zongheng's family has been brewing wine for generations. He has been obsessed with making wine since he was a child.
1977 and 1978, Chen Zongheng took the college entrance examination twice. Although his scores exceeded the admission score of the college entrance examination, he missed out on the university for historical reasons and political reasons. After the dream of college entrance examination was shattered, in order to change the fate of poverty, he borrowed a sum of money, set up a brewing workshop, and began to try to make sorghum wine and aged cellar wine. At that time, because he was obsessed with making wine all day, he waited for a long time in the wine cellar. Whenever he walked past others, people would smell his wine.
1In the spring of 982, Chen Zongheng developed a corn wine. On the day of opening the first can of wine, he ran around the village happily with the wine, shouting for people to drink. Seeing his crazy appearance, the villagers thought that he was possessed by brewing wine, and shook their heads and sighed one after another, saying, It seems that this boy is obsessed with brewing wine, so he makes such a fuss about brewing broken corn wine. However, when the villagers tasted his wine, they immediately felt that it was not only sweet and refreshing, but also had a special aroma. After a cousin of Chen Zongheng tasted it, he immediately found him and asked him to learn wine-making technology.
1one day in the summer of 982, a fellow villager heard that the corn wine brewed by Chen Zongheng tasted unusual, so he took his relatives from afar to buy wine from him. After tasting it, the guests couldn't help but say in surprise, why don't you sell such a good wine to more people and turn waste into treasure? Chen Zongheng thinks it makes sense. After the inspection, he rented several rooms in Wuliang Town Grain Management Office, moved his family and opened a brewery.
However, what Chen Zongheng never expected was that after the winery was built, because the water quality was changed by moving, when he officially brewed wine, the quality dropped a lot and the taste was not as good as before. What's going on here? Later, he learned through reading materials and consulting experts that brewing needs a lot of water, and it is best to brew a fragrant and sweet wine with sweet spring water. Wuliang Township has excellent water quality, which belongs to brackish water and salt water with high neutral salt content. Therefore, the wine he brewed naturally tastes worse than the original wine and has impurities.
As the saying goes, water is the blood of wine, and famous wine has a good spring. A good water source is a necessary condition for brewing good wine. To this end, Chen Zongheng decided to find a new water source. On one occasion, when Chen Zongheng collected water samples on a hillside in Badong County, he suddenly felt a chill in his back. When he turned his head, he saw a wolf staring at him, and his green eyes were gloomy and cold. Chen Zongheng was surprised and thought that the old man often said that when he met a wolf, he had to have a deterrent, so that the wolf would not dare to approach. So, he turned around and bravely stared at the wolf's eyes, while slowly retreating. Sure enough, the wolf saw that he was harmless and soon turned away. Seeing the wolf go far away, Chen Zongheng, who was overly nervous, suddenly collapsed to the ground.
1at the end of 983, when Chen Zongheng came to Shuilian Cave, which is more than 20 kilometers away from downtown Lichuan, he suddenly heard the sound of flowing water. It turns out that Shuilian Cave is a large natural cave, located at the source of Qingjiang River, a tributary of the Yangtze River, with an underground water flow of 20,000 meters. Seeing the mountain spring gurgling, Chen Zongheng picked up a mountain spring and tasted it, feeling sweet and refreshing. He quickly filled the glass with mountain spring water and went down the mountain to find someone to measure the water quality. After expert appraisal by the Provincial Water Resources Department, the hardness of this kind of water is only about 20 mg/L, and it can be hung on the wall, which is very suitable for brewing. You know, the hardness of water in the north is as high as 600 mg/L, and that in the south is as high as 400 mg/L. It is extremely difficult to find water with a hardness of only 20 mg/L, which is undoubtedly the best water source for brewing!
This result gave Chen Zongheng great encouragement, so he decided to move the winery to the mountain near Shuilian Cave. But unexpectedly, when he decided to move again this time, his wife lost her temper and said, we just moved here less than a year ago, and now you have to move again. Didn't you ruin a good winery? You know, this winery has invested in our property! How can you make money if you are so poor again? When Chen Zongheng's mother heard the news, she was so angry that she knocked him on the head with a cane and called him the black sheep. However, Chen Zongheng insists that water must be good water for brewing wine, and the mountain spring of Shuilian Cave is an excellent resource for brewing good quality wine. This move will definitely transform himself.
Chen Zongheng is stubborn. He believes that ten cows can't be pulled back. 1984 After the Spring Festival, he decided to move the winery to the foot of the mountain where Shuilian Cave is located. He observed that there are two springs here, which are very suitable for wine making. However, after making up his mind, he had already tossed all his possessions in order to make wine in the early stage and could no longer move. This 30-kilometer mountain road was pitted and muddy. Chen Zongheng was worried that a large number of jars could not stand the bumps and dared not use tractors to haul them, so he found more than 30 porters to carry them on credit. But the porters were too tired to carry the jar, and they also felt that they could not make enough money. They still worked on credit for a few days, and then some people resigned one after another. One of the porters saw that he was exhausted and couldn't get the cash, so he deliberately dropped an old jar of wine on the road and took the opportunity to greet everyone to drink heavily. At that time, Chen Zongheng was so angry that he was helpless. Later, he saw that there was no money to pay their freight, so he reached an oral agreement with the porter, who helped him transport the wine and he paid for it.
In this way, after many hardships, Chen Zongheng finally built a winery on the beautiful Hualiling, and let the spring water directly pass to the winery. He dreamed that once the mountain springs here were used to make wine, he would wait at home and count the money.
Brewers don't sell wine. Crazy people hoard alcohol and lose everything.
However, after Chen Zongheng used the unique mountain spring to brew fine wine, due to the backward local economy and limited consumption power, the 52-degree liquor he brewed only sold for a few cents. At that time, the same degree of Moutai had been sold for more than 20 yuan.
It is also wine. Why is the difference so big? To find out, let his liquor become golden phoenix. 1In May, 984, Chen Zongheng went to Maotai Town, Guizhou Province and Yibin, Sichuan Province with his own brewed liquor, and visited Maotai Distillery and Wuliangye Distillery respectively. After tasting his wine, the master taster of the winery thought that his wine was of good quality, but lacked historical details. A sommelier told him that the value of wine is not only related to taste and taste, but also closely related to its history and culture. The sommelier said: The longer the wine is stored in the cellar, the more mellow it will be. Moreover, liquor, wine bottles, wine labels and wine packaging will also have traces of years of carving. Therefore, aged wine is not only wine, but also the embodiment of quality, history and culture. With these details, the value of wine will naturally go up. Wine critics said: Many enterprises store wine in beautiful and famous caves to reflect the cultural value of cave liquor.
After listening to the wine critic, Chen Zongheng was enlightened. He thought: Lichuan has unique scenery, with mountains, water, caves, beauty, danger, wonder and seclusion. Isn't this a unique place to hide wine? Inspired by this, Chen Zongheng decided to immediately hoard all the liquor produced.
Since then, from 1984, people have only seen Chen Zongheng produce a large number of liquor, but he does not sell it. But in this way, he put all the liquor into the cellar, and with the increase of production, his wine intake was amazing. To brew 1 kg puree wine, Chen Zongheng will consume 10 kg grain. Over time, he used all the food in his family to make wine and hoarded it. When there was no more grain to brew, he sold his pig for grain. Finally, in order to make wine and hoard wine, Chen Zongheng seems to be crazy, selling almost everything that can be sold at home until he owes a huge debt. The family was forced to live in a leaky hut and live by collecting wild vegetables and fruits.
He lived a beggar's life by guarding Jinshan. To this end, Chen Zongheng's family repeatedly advised him to sell some wine to improve his life, but he refused, even saying that he would rather beg than sell 1 kg of wine. Seeing him so paranoid, some people began to wonder if his head was broken, and suggested that his wife take him to a mental hospital for examination. However, no matter what others say, Chen Zongheng is still obsessed with brewing and hiding wine. Not only that, Chen Zongheng even developed a new brewing technology, which changed his life in one fell swoop.
On one occasion, Chen Zongheng picked wild fruit and thorn pears on the mountain to satisfy his hunger. It suddenly occurred to him: Can the Rosa roxburghii here be used to make wine? If it is brewing, will there be another mystery of wealth? That night, he found out the books related to brewing and found that Rosa roxburghii has high medicinal value, and its flowers, leaves, fruits and seeds can be used as medicine, which is the first-class raw material for processing health food!
Rosa roxburghii wine is unique in China. Chen Zongheng knows that although he has brewed peerless treasures, there are still defects in the brewing process. So, he decided to go out and steal the teacher and enrich his creation.
1995 After the Spring Festival, Chen Zongheng hired a master to make wine at home and went to work in famous wineries all over the country. During his apprenticeship, he studied and peeped at the winery. In this way, after two years of ups and downs, he finally learned the brewing technology of major wineries, and then gathered the strengths of a hundred schools to brew a world-renowned Rosa roxburghii wine and Kiwi wine. Later, he tried pyracantha, Scrophularia and plum wine at one stroke, and finally turned these wild plants that had grown in the mountains for thousands of years into wine!
When the altar was opened, Tujia Maotai held a monopoly.
Where there is pursuit, there is miracle. At the beginning of 2000, two prosecutors from Lichuan People's Procuratorate went to Chen Zongheng's village to help the poor. When they saw that Chen Zongheng's family was poor, they listed him as a helping object. In this day and night, Chen Zongheng felt that they were approachable, so he told the secret in his heart: In fact, I am not poor, and my dream is so big that almost no one believes it and no one will understand it. In order to pursue my dream, I have endured humiliation for more than ten years! But I firmly believe that my dream will come true and benefit the whole village. When the prosecutor looked at him puzzled, Chen Zongheng choked out his experience and took them to his cellar.
The winding path leads to a secluded place, and the wine is overflowing. Before the wine cellar was opened, the prosecutor was drunk by the mellow smell of hundreds of jars of wine inside. They never imagined that the object of poverty alleviation actually hides a big golden mountain in such a secret cave! Later, when they tasted one of the huali wines, they were even more shocked and shouted: good wine, good wine! This kind of wine is simply baked by Maotai Wuliangye! The entrance is soft and sweet, and the lips and teeth are fragrant. It is simply memorable! A prosecutor drank this wine and even felt the aroma when he burped, and his intestines echoed for a long time. Later, when they learned that Chen Zongheng had no money to buy raw materials, they helped Chen Zongheng borrow more than 65,438+10,000 yuan.
A kilo of wine sells for 1888 yuan, which is undoubtedly a fantasy for poor local villagers. These villagers usually buy a catty of wine for 8 yuan, which is too expensive. Have they heard of such a sky-high price? It actually exceeds the price of Moutai! The villagers don't believe it, and neither does Chen Zongheng's cousin. However, when everything became a reality, Chen Zongheng's wife finally learned that her husband had persisted for this day for decades, and she finally understood his good intentions.
What is more gratifying is that Chen Zongheng subsequently applied to the Trademark Office of the State Administration for Industry and Commerce for registration of the Hualiling trademark and updated the packaging of Hualiling wine. In August 2007, Hualiling brand Rosa roxburghii wine was selected as one of the top ten forest health wines in Hubei, and won the gold medal of China Forest Products Expo selected by Diaoyutai State Guesthouse. Nowadays, Hualiling brand Rosa roxburghii wine is becoming more and more popular, and Chen Zongheng has successively reached cooperation intentions with merchants in Guangdong, Zhejiang and other places. Chen Zongheng's Hualiling wine, like a business card in Hubei, quickly became a famous Tujia wine in China. Later, by word of mouth, businessmen from Malaysia, Australia, India and the United States flocked to sign sales contracts with him. Now, Chen Zongheng's wine is known as Tujia Maotai, and is widely designated as the internal wine source for all levels of * * * procurement and group ordering. Chen Zongheng has stored thousands of tons of vintage wine for 30 years, which is valued by experts at more than 300 million yuan! This poor and bitter countryman became a billionaire overnight! He not only bought a four-story villa in Lichuan, but also bought a high-end Buick, and his life has changed dramatically.
How powerful is the dream, which is worth 30 years for a countryman? In fact, Chen Zongheng is not stupid at all. He buried cans of wine as the seed of his dream and turned it into wine 30 years later. Because of these 30 years of poverty, he finally became a rich man. On the other hand, his cousin also makes wine, but he sells it when it is ready. So far, he has only lived a rich life. Compared with Chen Zongheng, it is not worth mentioning at all. It's like buying stocks, where retail investors go in and out, and may not make money or make money all their lives. And those who look for blue chips and hold them for a long time, in the end, years will make them rich. I hope the story of Chen Zongheng, an alcoholic, can enlighten readers all over the world.
Enjoy in the country