At present, there are still many mooncakes with the concepts of "national fashion", "high-grade" and "customization", and the prices are all above 500 yuan. The gift boxes displayed on the publicity page are made of wood, leather and high-end customization.
The mooncake packaging gift box sold in the packaging product store can be matched with silk scarves. 10 set price is about 168 yuan. A high-grade Mid-Autumn Festival hand-cranked gift box moon cake in a store costs 698 yuan, and the appearance of the gift box is exquisite wooden antique packaging, and the product specification is 60g×8 capsules. There are four kinds of moon cakes in the gift box: matcha egg yolk pine, soybean milk cotton, peach peach ginger tea, Jinsha milk yellow heart crisp, and 100g Jiuqu Hongmei tea leaves.
The packaging of moon cakes shall not use precious metals, mahogany and other precious materials.
As early as June this year, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Commerce and the General Administration of Market Supervision issued the Announcement on Curbing the "Sky-high" mooncakes and promoting the healthy development of the industry (hereinafter referred to as the Announcement). In view of the outstanding problems exposed by "sky-high" moon cakes, on the basis of insisting that the price of moon cakes is formed by the market, we should comprehensively use market-oriented and legal means to promote enterprises to operate legally, price reasonably and promote moon cakes. The Announcement clearly puts forward seven regulatory requirements. Focus on the supervision of high-priced boxed moon cakes, clarify that the price of moon cakes is determined by enterprises, and encourage operators to produce and sell boxed moon cakes with good quality and low price. Focus on the supervision of boxed moon cakes whose unit price exceeds that of 500 yuan.
Strictly implement the mandatory packaging standards, requiring operators to strictly abide by the mandatory food packaging standards when producing and selling boxed moon cakes, and not to use precious metals, mahogany and other precious materials. Mixed sales of moon cakes are prohibited. Operators are required to sell boxed moon cakes without tying other commodities in any form, and not to mix moon cakes with other commodities in the form of gift boxes. Standardize the management of mooncake coupons, require operators to issue mooncake coupons, mooncake cards and other delivery vouchers, and strictly abide by the Administrative Measures for Single-use Commercial Prepaid Cards (Trial). Strengthen the supervision responsibility of the e-commerce platform, and require operators in the e-commerce platform to abide by the relevant regulations like offline operators in selling boxed moon cakes. Industry organizations are required to actively promote industry self-discipline, advocate not using precious ingredients such as shark's fin and bird's nest, guide operators to set reasonable prices, and consciously maintain market order. The National Development and Reform Commission said that in order to do a good job in the implementation of the Announcement, it has recently strengthened policy propaganda, industry self-discipline and local guidance with relevant departments. In the next step, the four departments will work closely together to strengthen information sharing and implement the announcement.