The Mid-Autumn Festival is coming soon. For people, it is a festival worth celebrating, not only accompanied by holidays and moon cakes, but also various activities will be held by all walks of life to celebrate. Do you know what is planned for the theme activities of the Mid-Autumn Festival in 2022? Here are five planning schemes for Mid-Autumn Festival moon cake activities that I brought to you for your reference!
Mid-Autumn Festival Moon Cake Activity Plan 1 The annual Mid-Autumn Festival is coming again. It is extremely important to do a good job in the Mid-Autumn Festival every year, which is related to the company's sales and reputation. We can call this activity hot while the iron is hot, and improve the visibility of our company while selling moon cakes.
I. Background of activities
With the arrival of the Mid-Autumn Festival, a traditional festival of the Chinese nation, many merchants aim at the business opportunities of the Mid-Autumn Festival and make full articles around moon cakes and other Mid-Autumn Festival gifts. Based on "_ _ _ _", a leading pastry enterprise, we seize the favorable opportunity of Mid-Autumn Festival, and strive to realize the development of new forms of brand moon cake promotion and formulate this promotion plan and design.
Second, the promotion objectives
1, the consumption of Mid-Autumn moon cakes will drive the sales of stores, and the sales of moon cakes will be activated by the image of stores.
Reunion month, reunion feeling, "_ _ moon cake" sent home.
2. Infect customers through the good words and deeds of Mid-Autumn Festival ambassadors when giving gifts, and enhance the corporate image.
3. Provide convenience for customers and attract more customers.
4. Communicate feelings for customers.
5. Increase the competitive means of enterprises and make differences.
Third, the analysis of commodity promotion environment
(A) the macro market factors have a great impact on enterprises, and these factors are beyond the control of enterprises. Enterprises can only study the macro-environment and its changes, and look for opportunities that are beneficial to them, so as to occupy the market and obtain greater economic benefits.
Macro-environmental factors mainly include:
1, demographic factors: Mid-Autumn Festival, family reunion, consumers are more concentrated, which is conducive to commodity promotion.
2. Economic factors: During the financial crisis, domestic demand will be stimulated and consumption will be stimulated.
3. Social and natural factors: People in China attach great importance to this traditional festival, and under the impetus of cultural atmosphere, it has also set off a consumption storm.
(2) "The customer is God". Only when the products we promote meet the needs of consumers and win their trust can families be reunited in the Mid-Autumn Festival and "_ _ _ moon cakes" bring you happiness.
1, consumer behavior and psychology: I miss my parents more during the Mid-Autumn Festival; Family reunion for the Mid-Autumn Festival. In the Mid-Autumn Festival gifts, visits by relatives and friends and other consumer behaviors, consumers have their own psychology in product selection during the consumption process, and the promotion should grasp the consumer psychology and promote it reasonably.
2. Service level required by consumers: In the relatively fierce competition of Mid-Autumn Moon Cake Market, consumers are pursuing high quality and low price, and the _ _ _ moon cake time-honored brand already has various market advantages. Meet the needs and improve the service level.
3. Analysis of consumers' purchasing power: Consumers are looking for products that can meet their needs and are of good quality and low price. Our promotion is based on low price and high quality, which really brings benefits to customers and adapts to their purchasing power.
4. Analysis of consumers' consumption environment: Consumers have a lot of choices in many moon cake promotion activities. We will improve the promotion environment and improve the service quality to the utmost extent during the promotion process, which is a real win-win situation for consumers.
(3) Modern society is a competitive society, and the competition for "Mid-Autumn Moon Cake" will be more intense. Only by defeating the competitors can we make "_ _ _ _ Moon Cake" have greater sales and gain greater profits.
1. Competitor's strategy: During the same period, we will use various ways to promote sales, such as shopping mall promotion, supermarket promotion, and combining with other products to promote sales.
2. Competitor's goal: to further expand the brand effect and improve the sales profit.
3. Advantages and disadvantages of competitors: The advantage is a wide range of expansion; The disadvantages are single means, high cost and inconvenient transportation.
4. Competitor's response mode: There is a complete service organization and all departments cooperate effectively, which can meet consumers' needs in time and accept consumers' feedback.
(D) Analysis of internal environment
1, resources: can contact with manufacturers in time, and will not cause commodity accumulation or out of stock.
2. Competitiveness: high quality and low price: convenient transportation: strong teamwork ability and diversified service means.
3. Logistics input and output: convenient transportation and basically "zero inventory".
4. Production and operation: assembly line, quality assurance and efficient production.
Fourth, advertising analysis
1, advertising objectives: through large-scale advertising, realize the truth and extensive promotion activities.
2. Advertising expenses: 1000 yuan
3. Advertising information: promote the brand, improve influence, expand sales channels and increase sales.
4. Advertising media: newspapers and leaflets.
5, advertising effect evaluation: achieve the purpose of promotion during the holiday season, establish _ _ _ _ brand awareness in the hearts of consumers; Further promote _ _ _ _ time-honored corporate culture!
V. Contents of activities
1, time: _ _ the day before Mid-Autumn Festival
2. Location: Activities are limited to Hui _ _ city.
3. Activity preparation: Arrange a certain number of transport vehicles and "Mid-Autumn Festival Ambassador".
2. Drivers must be familiar with urban driving routes, and it is required to reduce time consumption and improve transportation efficiency as much as possible during transportation.
3. Educate "Mid-Autumn Festival Ambassadors" in language and actions, and learn how to deal with problems.
4. Properly improve the selling price of moon cakes to maximize the overall profit.
5. Contact the card dealer and buy a certain number of exquisite cards, which can be classified according to different gift recipients, such as lover cards, relatives cards and friends cards.
6. Promotion of activities: Put up posters in the shopping mall about one week before the implementation of the activities to promote the activities, or strengthen the publicity breadth through newspapers, radio and other channels.
However, it can only be implemented after a certain cost accounting. Publicity should be concise and easy to understand, and special circumstances need to be explained.
VI. Matters needing attention
1. Customers should pack the gifts according to their requirements, and ask and register the detailed address and delivery time required, so that customers can provide their contact numbers and the contact numbers of the recipients so that they can get in touch in special circumstances when giving gifts.
2. The words and deeds of the "Mid-Autumn Festival Ambassador" represent the honor of the shopping mall. We must strictly select the "Ambassador", have a good image and language affinity, and educate the "Ambassador" about possible problems.
3. In order to avoid some problems, the delivery of this activity can only be limited to Mid-Autumn Festival gifts, and cash cannot be involved. Gifts must be inspected when packaging, and cash cannot exist.
4. Due to the possibility of customer rejection, it should be explained in the event promotion, and it should be explained that the mall contacted the original gift and returned it to the customer.
5. In case of rejection or customer's absence, the "ambassador" must contact the person in charge of the mall as soon as possible, inform the situation, and then proceed to the next task, and the relevant personnel of the mall will contact the customer or the recipient for inquiry and solution.
6. The gift must be the product purchased by the mall, and the buyer must leave the real contact number and name. If it cannot be returned due to the wrong number left, the mall has the right to dispose of the goods after 7 days, which should be explained during the publicity or activities.
7. The self-written message in the card is the most sincere wish of the customer to the recipient, and it is a frank expression of emotion. Therefore, the selection of the card must pay attention to its exquisite appearance and the text connotation inside.
If the price of moon cakes is adjusted, the card can also be changed to a desk calendar, etc. Of course, there should be an introduction to the shopping mall. It's publicity.
Mid-Autumn Festival Moon Cake Activity Planning Scheme Part 2 I. Name of the activity
Reunion celebrates Mid-Autumn Festival, and the baby skillfully makes moon cakes.
Second, the activity time
At 9: 30 a.m. on Saturday, October, 20__
Third, the venue of the event
At the intersection of North Yatai Street and Dongtianguang Road in Kuancheng District, the coffee baking workshop.
Fourth, activity preparation
McPhee-venue, operators, diy moon cake raw materials, small gifts, packaging boxes, whether to enjoy discounts when buying moon cakes or other foods in the store on the same day.
Ritual capital-activity sign-in books, pens, balloons, hula hoops 10, one red ribbon, two Christmas trees, several paper moons, several ropes, two baskets and audio equipment.
V. Activity expenses
There is no other charge except the cost of raw materials for moon cakes, and each moon cake is 8 yuan.
Sixth, the registration method
Online registration/telephone registration/direct registration in kindergarten or in-store can be done.
Requirements:
1, leave the basic information of the baby (baby's name, date of birth, contact information, number of people present)
2. Number of mooncakes to be made/unit: pieces.
3. Pay the activity raw material fee directly after registration. Anyone who fails to pay the raw material fee for registration is invalid.
VII. Payment and Contact Information
Alipay Payment/Diamond Lidu Kindergarten Small Sun Early Education Center pays cash,
Address: Building a 18, Diamond Lidu Community, No.8, the intersection of Beiyatai Street and Yikuang Street, Kuancheng District.
Telephone:
VIII. Activity Flow:
1 Introduce the origin of Mid-Autumn Festival and moon cakes.
The fifteenth day of the eighth lunar month is the traditional Mid-Autumn Festival in China, and it is also the second largest traditional festival in China after the Spring Festival. August 15th is just in the middle of autumn, so it is called Mid-Autumn Festival.
Another explanation for the origin of the Mid-Autumn Festival is that the 15th day of the eighth lunar month happens to be the moment when rice is ripe, and all families worship the land god. The Mid-Autumn Festival may be the legacy of the Autumn Newspaper.
The legend of Mid-Autumn Festival is very rich, and the fairy tales such as the Goddess Chang'e flying to the moon, Wu Gang's felling of laurel and Jade Rabbit's smashing medicine are widely circulated.
During the Mid-Autumn Festival, there are few clouds and fog, and the moonlight is bright and bright. In addition to holding a series of activities such as enjoying the moon, offering sacrifices to the moon, eating moon cakes and wishing reunion, some places also have activities such as dancing grass dragons and building pagodas. In addition to moon cakes, all kinds of seasonal fresh fruits and dried fruits are also delicious food on Mid-Autumn Festival.
Long, long, long ago, moon cakes appeared in China. The origin of the name "moon cake" is said to be that in the Mid-Autumn Festival of a certain year, when Xuanzong and Yang Guifei enjoyed the moon and ate Hu cake (Hu cake, the former name of moon cake), Xuanzong thought that "Hu cake" was not pleasant to listen to, while Yang Guifei, with a rosy face and lips, looked up at the bright moon, and her thoughts surged, and the word "moon cake" came out casually. Since then, "moon cakes" have replaced "Hu cakes" and spread among the people.
Another way of saying the origin of moon cakes is that legend has it that it began in the Yuan Dynasty. According to legend, Zhu Yuanzhang hid the note in the cake to inform all the heroes of the uprising, and achieved success. Zhu Yuanzhang was so happy that he quickly handed down a message to let all the soldiers have fun with the people in the upcoming Mid-Autumn Festival, and gave the "moon cake" that sent the message in secret when he started fighting that year as a seasonal cake to the ministers. Since then, the production of "moon cakes" has become more and more elaborate, with more varieties, such as discs, and has become a good gift. After the Mid-Autumn Festival, the custom of eating moon cakes spread among the people. Everyone sees and eats moon cakes. I'm afraid not many people know about this professional practice ~
The Mid-Autumn Festival is coming. Let our parents take their babies to experience a special diy trip of mooncakes today!
2. Please ask the staff to guide the baby's parents to visit the preparatory procedures for making moon cakes.
3. Start making moon cakes
(1), under the guidance of the staff, we started to make mooncakes according to the number of mooncakes we reported (the staff required that each family should have a baby, accompanied by a parent, and the rest of the parents would watch).
(2), unified into the oven after baking.
(3) Wait for the moon cake to come out.
4. Parent-child games
(1), caterpillar
Preparation: small hula hoops 10, ***5 groups, 3 people in each group, 2 hula hoops.
Rules: Each family sends a child and two adults, and three people line up in a column. The first trap is on the first two people, and the second trap is on the last two people. See which group finishes the prescribed route. In order to increase the difficulty, obstacles such as wooden bridges and caves can be set up on the route.
(2) Pick the moon
Preparation: several paper moons, several ropes, two Christmas trees and hula hoops 10.
Rules: Divide into two groups, with 5 families in each group, and cross the obstacle in the form of relay. Parents pick up the baby, pick up the moon hanging on the tree, return to the starting point and put it in the basket of this group to see which group finally wins the most moon.
(3) Where does the moon run?
Preparation: a red ribbon, a yellow balloon,
Rules: Divide all families into two groups, pick up the baby and stand on both sides of the ribbon, the teacher throws a yellow balloon into the sky, and the parents touch the balloon with any part of the baby's body. If the balloon falls to the ground on which side, which group loses.
5. Take out the moon cakes and pack them.
If you want to take this special handmade moon cake as a gift, McPhee Baking Workshop has prepared a gift box for you to choose from (packaging is counted separately).
Mid-Autumn Festival Moon Cake Activity Planning Plan Part 3 Objectives:
1, understand the origin of Mid-Autumn Festival, and know the basic cultural customs.
2. By observing and recording the changes of the moon, we can know the relationship between festivals and the moon and arouse children's interest in astronomical phenomena.
3. Cultivate children's understanding and cognition of logarithmic concepts and classify and compare graphs through various moon cakes.
4. Develop children's oral expression ability by collecting information and telling stories.
5. Create children's songs of "Moon and Moon Cake" and enjoy songs related to performance.
6. Exercise of hands-on operation ability.
Activity 1: the changing moon
Activity process:
1 From the first day of August in the lunar calendar, children are required to observe and record the moon with their parents at home. Children record their findings in the form of paintings, and parents record them in words. After coming to the park the next morning, I told each other about my observations.
2. After the Tenth Five-Year Plan, take your own records to the kindergarten, hang them in the designated place, look at each other and find out the law of the moon's change.
3. From the 16th, after observation in the evening, and after coming to the park in the morning, record your observations and tell each other.
4. After keeping records for one month, guide children to summarize and express the changing law of the moon and stimulate children's interest in scientific phenomena.
Activity reflection:
Parents' awareness of cooperation needs to be improved. Only a few children, such as Jin Chun and Zheng Yang, recorded it completely and carefully. Some of the other children's records were only written by adults, and the children only told it, with too little sense of participation. Some parents may think that this matter is irrelevant to their children's development, so after the child asked, they did not actively cooperate and did not observe the moon with their children, so when the teacher asked him to tell about the discovery, the child was helpless. Parents' educational concept has changed.
Activity 2: Making moon cakes (parent-child activities)
Activity requirements:
1, in the activity, parents let their children do it, and parents only play the role of helping and guiding.
2. When you enter the activity room, you should speak in a low voice on the principle of not affecting others.
3. After the activity, tidy up everything and put it back.
4. Prepare materials for making moon cakes (rolling pin, panel, mold and moon cake stuffing), and prepare the oil surface and water surface in a unified way.
Activity process:
1, children and parents make moon cakes together.
2. Put the prepared moon cakes in the oven.
3, outdoor traditional games-sticking plaster, cutting watermelon, * * * with participation.
4, indoor games-grab chairs, parents and children play separately.
5. Taste moon cakes.
Extended activities:
After the Tenth Five-Year Plan, you can take the mooncake packaging box to the kindergarten, hold an exhibition on mooncake packaging, and visit and appreciate the beautiful packaging. Design and manufacture packaging containers to give full play to children's imagination and creativity, as well as their perception, understanding and expression of beauty.
In order to celebrate the coming of the Mid-Autumn Festival, our shopping mall decided to launch a promotion activity to increase sales and expand its reputation at the same time. The contents of this activity are as follows:
First, the promotion purpose
Drive the store sales with Mid-Autumn moon cake consumption and activate the store image. It is estimated that the average daily sales volume will increase during the promotion period10%-20%.
Second, the promotion content
1, buy Mid-Autumn moon cakes and send Coca-Cola.
Buy Mid-Autumn moon cakes above 90 yuan and send 355ML Coca-Cola 2 tins (value 3, 6 yuan).
Buy Mid-Autumn moon cakes above 200 yuan and send 2 bottles of Coca-Cola 1250ML (value 9, 2 yuan).
Buy Mid-Autumn moon cakes above 300 yuan and get 2 bottles of 20__ML Coca-Cola (value 13, 6 yuan).
2. Gift baskets: 298 yuan, 198 yuan and 98 yuan respectively.
298 yuan gift basket: _ _ cigarettes+_ _ pleasure+value 80 yuan Mid-Autumn moon cake+_ _ _
198 yuan gift basket: _ _ cigarettes+_ _ dry red+value 60 yuan Mid-Autumn moon cake+_ _ _
98 yuan gift basket: value 40 yuan Mid-Autumn moon cake +20 yuan tea+California prune.
3. During the promotion period (_ _— _ _), anyone who buys 300 yuan in the store will receive a box of exquisite moon cakes (worth 20 yuan/box).
Third, integrated promotion
1, media
On the music traffic channel, promotional advertisements are broadcasted every other day _ _ _ _ _ every day 16 times 15 seconds/time.
2. Shopping guide
Actively promote all kinds of promotional information in _ _—_ "Shopping Guide"
3. In-store broadcasting
From the opening of the store in the morning to the closing of the store, the related promotion information broadcast is broadcast every two hours.
4. Store layout
(1) Off-site
A, making Mid-Autumn Festival propaganda above the free parcel delivery cabinet;
B, packaging the wall column on the protective frame and pasting some holiday color pages to create momentum;
C, it is possible to hang balloons in the square to pull the vertical amplitude;
D. Hang the banner of "Celebrating Mid-Autumn Festival in Shopping Plaza" at the entrance.
(2) On-site
A, decorate the slope wall of the main passage with self-adhesive stickers to enhance the festive atmosphere;
B, the flag provided by Coca-Cola Company is hung over the whole store;
C, in the moon cake area background and two columns cloth "_ _ month send gifts" propaganda; Coca-Cola promotion is posted on both sides;
D, hanging red lanterns over the moon cake area
5. Other support
Health care products are sold at a special price of profit 15%
Groups can enjoy free delivery if they buy more than 3,000 yuan or 20 boxes of moon cakes.
Mid-Autumn Festival Moon Cake Activity Planning Scheme Part 5 I. Activity Theme:
You and I will participate together to build a green Mid-Autumn Festival.
Second, the purpose of the activity:
By recycling the mooncake boxes in the players' homes, we advocate environmental protection and save resources. We will give the mooncake boxes to the volunteer team and the money we get will be given to charity. Its moral education value far exceeds the money value obtained from the mooncake box, which is of great significance for the team members to develop frugal and diligent excellent moral character from childhood. At the same time, it is also an effective environmental education, which makes the team members know that the mooncake box can be recycled through treatment, reduces environmental pollution, forms a good habit of paying attention to hygiene, diligence and thrift, guides the team members to realize the interdependence between individuals, society and nature, and develops feelings, attitudes and values beneficial to the environment.
Third, the activity time:
September 15-19
A) recovery time: September 15-19.
B) recycling and transportation: September 22nd.
IV. Venue:
Ganguangyi school team department room
V. Activities:
After the Mid-Autumn Festival, a large-scale activity of recycling mooncake boxes was carried out to recycle the existing mooncake boxes at the home of our team members after the festival.
VI. Activity Requirements
1, each squadron held a theme team meeting on September 1 1 to publicize the significance of mooncake box recycling activities, enhance environmental protection knowledge, encourage students to participate in this meaningful activity, do not form a comparison, cultivate environmental awareness from an early age, and try to take mooncake boxes that are not used at home to school for recycling.
2. Make exhibition boards, posters and blackboard newspapers to expand the publicity effect, create a strong atmosphere, make the whole recycling activity more enthusiastic and attract more students to participate.
3. Each squadron concentrated the recovered mooncake boxes on September 19 and handed them over to the team counselor.