As we all know, when it comes to China cuisine, it is really profound. Every place has its own unique snacks, and some braised dishes are very popular. In the domestic market, "Juewei", "Huangshanghuang" and "Zhou Heiya" should be the three most famous braised brands. At one time, Zhou Heiya was the "leading brand" of braise in soy sauce market. And he made billions of assets through Zhou Heiya and changed his wife's nationality for listing. What happened now?

As far as I know, the founder of is indeed surnamed Zhou. His name is Zhou Fuyu. He was born in a poor family in Chongqing. Although he failed to change his luck through knowledge, he went to work in a braised dishes shop in Wuhan with his brother and sister when he was 19 years old, but it may also be that "newborn calves are not afraid of tigers." After working for a year, Zhou Fuyu earned a little money.

And Zhou Fuyu is a smart man. He realized that if he wants to succeed, he must build his own brand. Under his research, the delicious "strange duck" was born. Later, he came up with a way for customers to try it out for free, which is still in use today. Later, he registered the "Zhou Heiya" trademark and began to move towards branding and enterprise. In 2065438,

However, Zhou Heiya's listing was blocked from the beginning. On the other hand, investors in Zhou Heiya set a time limit for Zhou Fuyu's listing. So in order to speed up the listing, he finally had to change his wife's nationality, so that he could bypass the audit of the Ministry of Commerce according to the standards of foreign listing. However, in order to go public, Zhou Fuyu, who worked hard, is now facing difficulties. "Juewei" surpassed Zhou Heiya through the franchise stores, and the market value of Zhou Heiya was constantly "halved".

Although Zhou Heiya has been adjusting its strategy since last year, at present, it still has little effect. Which do you think is better, tasteless, gorgeous or Zhou Heiya?