KFC belongs to Yum! Yum is the world's largest restaurant group, with more than 33,000 chain stores and 840,000 employees in more than 100 countries and regions around the world. Its own KFC, Pizza Hut, Taco Bell (has been in October 07 in the domestic end of business), the Oriental both white (Chinese catering) and other world-renowned catering brands, respectively, in the cooking chicken, pizza, Mexican-style food and seafood catering field ranked first in the world.　KFC and Pepsi have formed a strategic alliance, the restaurant fixed sales of carbonated beverages provided by PepsiCo (but in some countries exceptions, such as Japan, South Korea KFC on the sale of Coca-Cola).　KFC advocates team spirit and the enthusiastic participation of every employee, and is committed to providing employees with comprehensive training, welfare protection and development programs, so that each employee's potential can be maximized, it is for this reason that more and more outstanding young partners come to KFC. As one of the world's largest and most successful fast food chains, one of the secrets of KFC's success is that it always opens its doors to young people who are full of vigor and the courage to challenge themselves, and focuses on the training of its employees, encouraging them to grow with KFC***.　KFC's success comes from the united efforts of nearly 900,000 employees around the world. Around the world, KFC always puts the needs of customers first, so that customers can enjoy a variety of high-quality food and beverage at the same time, but also feel the most intimate first-class service and dining environment.　In all corners of the world, in every city of China, we will often see the smiling face of an old man, white beard, white suit, black glasses, always dressed in this way, it is this smile, I'm afraid it is the world's most famous, the most expensive smile, because this amiable old man is the famous fast-food chain store "KFC! Colonel Harlan Sanders, the sign and logo of the famous fast food chain "KFC", is of course the creator of this famous brand, and the fried chicken we eat in KFC today was invented by Sanders. From its humble beginnings as a street-side store to the food empire it is today, Sanders has traveled a rocky road of entrepreneurship.　On September 9, 1890, Harlan Sanders was born on a farm near Henryville, Indiana. The family wasn't very wealthy, but they got by. However, when he was six years old, his father died, leaving his mother and three children struggling to get by.　In order to make ends meet, his mother had to take on many jobs outside the home, peeling potatoes at the food factory during the day and sewing clothes for others at night, so naturally she had no time to take care of her young children, and Sanders, being the oldest, shouldered the heavy responsibility of taking care of his siblings and sharing his mother's worries. During the day, when his mother was not at home, Sanders had to cook by himself, and after a year, he had learned to cook 20 dishes, and became known as a good cook.　At the age of 12, his mother remarried, Sanders and his stepfather's relationship was not very good, only to read to the 6th grade, he no longer wanted to study, the air at home was stifling, Sanders decided to go to work, a new environment. He went to work on a farm in Greenwood, where he worked hard but managed to put food on the table.　Since then he has changed jobs in countless ways, trying his hand at everything, working as a stucco man, a fireman, selling insurance, serving as a soldier for a while, and later earning a correspondence law degree that allowed him to work as a sheriff in Little Rock, Kansas for a time.　At the age of 40, Sanders came to Kentucky and opened a Kolbein gas station because there were a lot of customers coming and going to get gas, and seeing all these long-distance travelers hungry, Sanders had a thought, why don't I make some convenience food along the way to satisfy these people? Besides, his own craftsmanship is already good, his wife and children also often praise. As soon as he thought of it, he made some daily meals in the small kitchen of the gas station to solicit customers.　During this time, Sanders introduced his own special food, which was the prototype of the later famous Kentucky Fried Chicken. Due to the delicious and unique taste, the fried chicken soon became very popular, and the customers praised it so much that some of them even came not to get gas but to eat the fried chicken from the Kolbein gas station.　At first, Sanders did this to expand their gas station business, but now instead of the reputation of fried chicken beyond the gas station, due to more and more customers, the gas station has been unable to accommodate, Sanders on the opposite side of the road to open a Sanders restaurant specializing in his specialty - fried chicken.　To ensure quality, Sanders put on his apron and fried, and invested in a large dining room with seating for 142 people. In doing so, he created a primary market for fried chicken. In subsequent years, he operated and researched a special ingredient for fried chicken (containing 11 herbs and spices, so that the skin of the fried chicken formed a thin, barely baked shell and the chicken was moist and flavorful. To this day, this ingredient recipe is still used, but the number of seasonings has increased to 40. And this is KFC's most important secret weapon, as is the recipe for Coca-Cola.　By 1935, Sanders' fried chicken had become famous. Kentucky Governor Ruby Lafont officially awarded him the rank of Kentucky Colonel in recognition of his special contribution to the state's food scene, and so he is known as "Dear Colonel Sanders" to this day.　"After World War II, he was left penniless. Although his business was doing well, Sanders was not satisfied with this achievement and took it a step further by building a motel next to the restaurant. In this way, before the famous Howard Johnson Motel was built, Sanders became the first business combination of food, lodging and gasoline.　But with the increase in customers, Sanders felt the lack of their own management experience, for which he specialized in New York Cornell University to study hotel and inn industry management courses, which enabled him to solve the restaurant management problems faced later, but there are still problems. With the growing reputation of Sanders Restaurant and the increasing number of customers, it was not an easy task to fry the chicken for so many customers and serve it to the table quickly. He was always on his hands and knees frying chicken for his customers, while listening to the customers in a hurry complaining.　Sanders was troubled by this, what to do? It was then that a chance demonstration of pressure cookers inspired him. Pressure cookers could greatly reduce cooking time without burning the food, which was perfect for his fried chicken.　In 1939, Sanders bought a pressure cooker, and after doing various experiments on cooking time, pressure, and adding oil, he finally discovered a unique way to fry chicken. This pressure-cooked chicken was the best he had ever tasted, and Kentucky Fried Chicken still uses this pressure-cooker trick today. And just as he imagined, it took only 15 minutes to fry a chicken, and the short, flavorful fried chicken became the talk of the town at the time, with many diners flocking to it, and even during the Great Depression of the 1930's, Sanders' business was still booming.　But the outbreak of World War II dealt him a small blow when gasoline was rationed during the war, and his gas station closed, leaving Sanders to concentrate on his own restaurant. However, changes in the outside world once again threatened his peace of mind. Plans for a new trans-state highway across Kentucky were finalized and announced to the public, and the road next to Sanders' restaurant site was passed by the new highway, which was a huge blow to Sanders, disrupting all his plans, and his ambitions and passions dropped to the freezing point all of a sudden. He had to sell his assets to pay off his debts, and the proceeds amounted to only half of his total assets before the highway opened. Even his bank deposits were exhausted in order to pay off the debt. All of a sudden, Harlan Sanders, the formerly respected colonel, went from being a rich man respected by everyone to a penniless poor man.　By this time, Sanders was 56 years old, and all he had to go on was his own $105-a-month dole. But Sanders did not want to end his life, and this relief can not support life, or to rely on their own.　1009 failures Sanders pondered what to do to get out of the dilemma, he has the most valuable thing is fried chicken, which is a huge intangible assets. Suddenly, he remembered that he once sold his fried chicken practice to a restaurant owner in Utah. This owner did such a good job that a few more restaurant owners also bought Sanders' fried chicken compositions. They paid Sanders five cents for every chicken they sold. In the midst of his predicament, Sanders thought that maybe someone else was doing this, and maybe this was the beginning of a new career.　And so it was that Colonel Sanders started his second business, armed with a pressure cooker, a 50-pound bucket of ingredients, and his old Ford.　Dressed in a white suit and black bow tie, a white-haired colonel dressed as a Southern gentleman stopped in front of every restaurant from Kentucky to Ohio, hawking fried chicken recipes and asking to perform fried chicken for the owners and clerks. If they liked fried chicken, he sold them concessions, provided the ingredients, and taught them how to fry it.　At first, no one believed him, and the restaurant owners even thought it was a waste of time to listen to this weird old man's nonsense. Sanders had a tough time getting the word out, and after two years and 1,009 rejections, he finally got a "yes" the 1010th time he walked into a restaurant. With one person, there would be another, and with Sanders' persistence, his idea was finally accepted by more and more people.　In 1952, the first authorized KFC restaurant was established in Salt Lake City, and that was the beginning of restaurant franchise franchising in the world. Immediately afterward, to the surprise of more than a few people, Sanders' business snowballed. In just five years, he had developed a chain of 400 restaurants in the United States and Canada.　In 1955 Colonel Sanders' KFC Ltd. was officially established. At the same time, he accepted an invitation to appear on a television talk show in Colorado. Due to his busy schedule throughout the day, he had only to find the only clean suit - a white palm suit - and put on the black-rimmed eyes he had worn for years to appear in front of the public. The image of the veteran Southern colonel cooking fried chicken soon attracted so many reporters and TV hosts that Sanders, 70, was surrounded by people clamoring to work with him, and restaurant reps were still flocking to him to buy franchises. In response, he built a school for these restaurateurs to come to KFC to learn how to run a franchised fried chicken restaurant.　In 1964, a young lawyer John Brown, 29 years old, and 60-year-old capitalist Jack Massie and other investment group was y impressed by the cause of Sanders, they want to use 2 million dollars to buy the business, at the time this is a lot of money, although the heart is extremely reluctant to give up, but taking into account their own has been 74 years old, Sanders agreed to the next business to the next generation! To do.　The image of KFC forever In everyone's eyes, the retired Sanders should have a good rest, but this never tire of the old man began another job. Since his appearance on television, his dress has become a unique KFC registered trademark, people see him, will naturally recall the legendary experience of Colonel Sanders and his always smiling look. For this reason Sanders often joked, "My smile is the best trademark." Although he sold all of his proprietary rights, in consideration of his tremendous reputation, these new owners paid Sanders a special lifetime salary to continue to serve as a spokesman for Kentucky Fried Chicken, which he publicized extensively.　With the addition of enterprising new business executives, Kentucky Fried Chicken grew at a phenomenal rate in the rapidly growing fast food industry in the United States. Over the next five years, sales grew by an average of 96% per year, reaching $200 million in 1976. Nearly 1,000 new locations were opened that same year, the vast majority of which were franchises.　In 1971, with the Colonel's approval, Brown and Massey sold the potential business to Huberline. By this time, KFC's annual turnover had exceeded $200 million. Although the KFC business has continued to change hands and change, but the franchise has never changed, fried chicken ingredients, although more and more, but always in the most classic 11 ingredients on top of the basis of the formation, of course, it will always be the image of the white suit, full of white hair, wearing black-rimmed glasses, always smiling Colonel Sanders.　Sanders' life is a typical American legend, he has done a variety of jobs, but only at the age of 40 years old in the catering industry to find the beginning of their career, and then through setbacks, at the age of 66 years old and rise again, re-create another brilliant, with his "franchising", today's KFC will be the largest global The KFC is the largest fried chicken chain in the world today.　Sanders can be said to be for KFC to pay a lifetime of effort and hard work, just before he passed away at the age of 90 years old, but also to do up to 250,000 miles of travel every year, around the sale of Kentucky Fried Chicken. His age and wealth did not affect his passion for his work, and he continued to work tirelessly on his business. When people asked him why he still worked as hard as he did, Sanders replied, "More people rust from idleness than exhaustion, and if I ever rusted from idleness, I'd go to hell."　In 1980, due to leukemia, Colonel Sanders sadly passed away at the age of 90. His body was laid to rest to be honored at the State Capitol. Though he is gone, the fried chicken business he founded has given Kentucky a timeless appeal; people can be unaware of Kentucky in American geography, but they can't be unaware of the name Fried Chicken Kentucky. With one chicken, he changed the world of food.