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How to promote pizza in third-tier cities?
Speaking of promotion, there are many routines here. As a third-tier city, it is definitely not enlightened enough. At first, generally speaking, it may not recognize this foreign product. And to make a third-tier city recognize your product, I think the first point is that your product is better. Needless to say, it must be done. Second, find the market entry point. Products such as pizza are very fresh, and they are all imported from abroad. People in third-tier cities must still have a strong idea of worshipping foreign things and flattering foreign countries. The landlord may wish to start with young people who like early adopters, such as making entities and takeaways at the same time. The first promotion started from local high schools, vocational schools and even junior high schools. The student market has the highest proportion of products such as pizza. The second promotion is for young people who have already worked. In this respect, we should do more gimmicks, tricks, holiday activities, coupons and membership cards to attract people. The third stage is a market for parents and primary school students, and you can get some weekend family coupons and so on. Well, that's it. I hope it is useful to everyone. Thank you for reading.