Ans:
Flagship is the naval fleet commander of some countries, the commander of the formation of the warships, because the ship hangs
There are commanders of the flag, so it is called "flagship".
As the name suggests, the flagship store is located in the marketing process in a certain place at the highest level of the brand image showroom, generally speaking, is located in the location of excellent, strong customer flow, sales of excellent model store, is on behalf of a certain brand or a major category of goods stores or specialty stores. For example, Armani flagship store belongs to the brand store, and Mao Chang Optical Company flagship store belongs to the brand store.
The flagship store is a product of the market economy era of increased competition, to promote chain management, establish a brand image are very beneficial, but also an effective means of expanding market share.
So as the flagship store managers, and how to manage the flagship store?
First of all, it is also the most important, is the quality and image of the staff, and its flagship store and even the brand's image is closely related.
Taking the flagship store of Mao Chang as an example, the requirement of the staff is not just to be young and pretty, but the company values their comprehensive quality more. Because the sale of eyeglasses is different from the sale of general merchandise, but also includes optometry, vision examination and many other aspects. The salespersons and optometrists of MOC have been specially trained and engaged in the profession for many years, and they are proficient in all aspects of eyeglasses processing, such as grinding, cutting, repairing, etc., and have rich practical experience. Moreover, salespersons and optometrists in the age group of 30 to 45 years old have certain life experience and marketing experience, and they can better grasp the psychology of customers, so that they can put forward more accurate suggestions to potential customers in shopping guide, thus making them become real customers.
The level of service of employees, the role of corporate image and customer satisfaction can not be underestimated. A survey showed that 42% of consumers said the salesman attitude on their selection of goods has a very big impact. Therefore, to do a good job in flagship stores, salespersons' smile, initiative, sincerity, enthusiasm, gratitude, and even acceptance of challenges are all indispensable factors. They must realize that they are the flagship store employees, must be clear about the mission and the importance of personal image, to let the staff understand the reason why they have higher than others considerable income, but also with the advantages of the flagship store as a carrier.
Flagship store shopping environment, but also must have characteristics and match its status. In order to create a fashionable and personalized brand image, flagship stores should create a shopping environment full of humanistic feelings, and in terms of decoration, scale, style, etc. can be very strong to attract people's attention, so that customers unconsciously feel that they have appreciated the beauty of the beauty, enjoy the beauty of the brand culture unconsciously, and then experience a new concept of life.
Flagship store is not just a concept, a brand, a philosophy, a set of lifestyle, flagship store should also be the flagship store of the image, used to better show the corporate brand image; should also be the flagship store of sales, to have good sales performance; more should be the flagship store of the management, the store can be managed efficiently (which includes the management of employees). In short, the flagship store is the enterprise to comply with the needs of commercial development and participate in the inevitable product of market competition, is a powerful means of brand competition, the enterprise itself is of great significance to the development of the industry can also play an excellent demonstration role.