1, store selection.

Do it yourself: just choose your own store. If you choose the wrong one, it will affect the store traffic.

Join: The brand will help you choose the most suitable geographical location within the price range according to various detailed survey data.

Summary: The two options are actually similar. You can't choose a good place by yourself. Although there is knowledge, it is not that deep.

2. Design and decoration of the store

Do it yourself: you need to find a design company to design, and the quality of the design depends on how much you are willing to pay; So is the decoration. The level of decoration depends on your own pursuit of height. The advantage of your own choice is that there is no upper limit to the design and decoration style. As long as you can afford it, you can also get a five-star hotel level.

Join: If you choose to join, the design will be based on the meaning of the brand. You can give some advice, but the general style is determined by the brand. Because it is designed for free, the disadvantage is that the brand will not design very high-end when considering the cost. Of course, except those who often spend millions of franchise fees, but millions of franchise fees include the money for design and decoration.

3. Equipment procurement

Do it yourself: If you open your own shop, you need to buy your own equipment, but the advantage is that you can shop around and choose cheaper equipment.

Joining: If you join, the equipment is provided by the brand, which is generally included in the joining fee. The disadvantage is that the equipment price is locked by the brand. The advantage is that some equipment is customized, which is more in line with the requirements of production and operation.

4. Storage operation

Do it yourself: it's one thing to open a tea shop, but it's another to run it. Whether you can operate it depends on your own experience and mind. If you are an inexperienced person, it is difficult to do it in the early stage, so you should devote 200% of your energy.

Join: The franchisee will help you run the store and make suggestions, because this is his brand, help you promote it, and also help him promote it. If your business is good, it is also good for the brand.

5. Brand effect

Do it yourself: You can choose the name of the store yourself, which is still very good, but the disadvantage is that the name has no brand effect and belongs to a civilian store. For the fashionable product of milk tea, the popular brand is very unfavorable for promotion.

Joining: To join a brand, you need to use the brand name. Such a name has a certain brand effect. The advantage is that it is easier to popularize. The disadvantage is that the owner of this brand is not you, and you need to pay the brand usage fee every year.