1.CPM(CostPerMille, or CostPerThousand；; CostPer
Impressions）
The most scientific way to charge per thousand people for online advertising is to charge according to how many people see your advertisement. Charging according to the number of visitors has become the practice of online advertising. CPM (cost per thousand people) refers to the advertising process.
How much advertising cost does everyone who hears or sees an advertisement share on average? Traditional media often use this pricing method. In online advertising, CPM depends on the scale of "impression", which is usually understood as a person's eyes are in
The number of times you watch an advertisement in a fixed period of time. For example, if the unit price of an advertising banner is 1 yuan /CPM, it means that every thousand people see this Ban-ner, they will receive 1 yuan, and so on.
, 10,000 people visited the home page is10 yuan.
As for the charge per CPM, we should divide the price level according to the popularity of the homepage (that is, the number of visitors) and adopt a fixed rate. The international practice is that the charge per CPM ranges from $5 to $200.
2.CPC（CostPerClick； CostPerThousandClick-Through）
The cost per click is charged per click. This method combined with the click-through rate limit can [WX] strengthen the difficulty of cheating, and it is the best way to promote the website. However, there are many advertising networks in this way.
The website feels unfair. For example, although the visitor didn't click, he had already seen the advertisement. For the traffic that saw the advertisement but didn't click, the website became a waste of time. There are many websites that don't want to be so extensive.
Sue, it is said, is because the traditional media has never done this.
3.CPA（CostPerAction）
Cost per action CPA pricing method refers to charging according to the actual effect of advertising, that is, according to the effective questionnaire or order responded, and not limited to the amount of advertising. The pricing method of CPA has certain risks for the website, but if
The success of advertising, its income is much larger than the CPM pricing method.
In order to avoid the risk of advertising costs, advertisers only pay the advertising site fees according to the number of clicks after the network users click on the banner ads and link to the advertiser's webpage.
4.CPR（CostPerResponse）
The cost per response is charged by each response of the viewer. This kind of advertising billing fully embodies the characteristics of "timely response, direct interaction and accurate recording" of online advertising, but this is obviously an advertising model for auxiliary sales.
Type, for those brand advertising requirements that are actually half satisfied as long as the name is displayed, probably all websites will refuse, because the chances of getting advertising fees are even more slim than CPC.
5.CPP(CostPerPurchase) In order to avoid the risk of advertising costs, advertisers only pay advertising site fees according to the number of sales after online users click on banner advertisements and conduct online transactions.
No matter CPA or CPP, advertisers require the target consumers to "click" and even further form a purchase before paying; CPM only requires "witness" (or "exposure" and "impression") to generate advertising payment.